Mastering Your Domain

By
Real Estate Broker with www.AtHomesCharlotte.com | Savvy + Company Real Estate 228209

Mastering Your Domain

Okay, I’ll admit it, I’m an Inman News junkie!  It’s a bit difficult to keep up with the amazing minds who write for Inman but, I do enjoy trying!  

In a recent article, “How to turn leads into real estate clients,” there was a lot of great information contained within but, in my opinion, the main part of that article truly had nothing to do with the title itself.

Master of Your Domain“Many real estate professionals don't understand that a website needs to be tweaked and measured..”  This single statement is, to me, the most important part of this post!  We all have our style of working leads and we all have our preferences as to what our websites should reflect about our particular areas.

I believe that many agents miss the 'big' picture with regards to converting the consumer on their site though.  Tweaking and measuring success on one’s blog and website is critical for success.  I have received numerous calls and emails about my thoughts regarding agents’ sites.  The key to a successful site is knowing your own consumer, understanding your consumer and giving your consumer what they want.

Sounds pretty simple, doesn’t it?  Well, it truly is a simple process but, in my humble opinion, this is something that really needs to be done BY the site owner, to better understand the mind of their consumer.  I recently went round and round with a so-called SEO guru who informed me that no one searches for homes by zip codes.  Ignoring their plea not to waste my time, I created a search Charlotte homes by zip code for my consumer and have since found that one single page is one of the most highly trafficked pages on my site!

Only you know the habits of your consumer.  Only you interview your caller to determine how they found you.  Only you fully understand what your consumer contacts you about and what their needs are with regards to your services.

You may pay someone to build your site but, only you know how to truly build-OUT your site to fit the needs of your own consumer.  Don’t rely on someone else to tell you what you, the marketing expert of your domain, need to do and to know to market in your area!

After all, who cares more about the bottom line of your business than youBe the master of your domain--don’t rely on others to make your site or you a success!

 

close

Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 02/05/2012 11:34 PM
  2. Kathy Sheehan 02/24/2012 06:01 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
Bloggers Choice Selections
Active Rain Newbies
ActiveSEO
Dedicated Bloggers
The Art Of Marketing You
Tags:
activerain advice
master of your domain
knowing your consumer
wordpress tips

Comments 75 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the magnifying-glass to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
971,520
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Debe, can't believe anybody would say people don't search by zip codes. I have known this ever since starting in real estate back in 2001. Can't tell you how many people have spouted off zip codes to me the first time we talk to let me know where they are interested. Great advice, as usual!

Sharon

February 02, 2012 11:43 PM
Rainmaker
1,143,413
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com

Sometimes you just have to march to your own drummer. Some acts of genius start just this way.

February 03, 2012 01:04 AM
Rainer
145,762
Michael S. Bolton
MN Appraiser
Michael S. Bolton,Inc.

Debe~This is great advice. This is something that I've felt for a long time, but didn't quite know how to express what I was thinking. Many things I've come to find out about blogging and building your own website is fairly simple, you just have to take the time to understand YOUR market and how to TWEAK it to meet your customer/clients needs and wants.

Have an awesome weekend!

 

February 04, 2012 07:28 AM
Rainer
201,277
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale

Hi Debe,

     IMO there are so many different search parameters. We have 3 new incorporated cities, half the agents list as the old city and half the new. The only way to get all listings is a zip code search. no different than a school search or street, you can go on and on. I have a parameters search list, it makes my head hurt sometimes...

February 22, 2012 04:16 PM
Ambassador
1,247,150
Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods
www.AtHomesCharlotte.com | Savvy + Company Real Estate

Thanks, for your comments, everyone!  I've been down for the count with norovirus and am just coming back to life!!  Frank...I miss you!!

February 23, 2012 09:04 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Ambassador
1,247,150

Debe Maxwell

Charlotte Homes for Sale - Charlotte Neighborhoods
Have questions about Charlotte? How may we help?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pants to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Author Bio: Debe Maxwell is a Certified Residential Specialist in the Charlotte Metro region with a focus on the Charlotte luxury home market. My team of agents each have their own specialty areas, a benefit to anyone buying a home in Charlotte NC.

 

QUICK LINKS

Thinking of Selling?
Relocating to the Charlotte area?
View My Listings
Charlotte Home Buyer Resources
SEARCH ENTIRE MLS
Charlotte Info and FAQ

Visit Real Estate 411
FB.init("d6a2050a286649cead011230962ae2b2");

Subscribe to my blog via email:

Delivered by FeedBurner


var sc_project=4224498; var sc_invisible=0; var sc_partition=48; var sc_click_stat=1; var sc_security="76ca9118"; FB.init("d6a2050a286649cead011230962ae2b2");
Locations of visitors to this page