10 REASONS NOT TO STAGE YOUR HOME

By
Home Stager with Just Your Style Interiors, LLC
http://actvra.in/syn

Home Staging1.  We want to test the market for 90 days.  And on the 91st day?  Price reduction--and 90 days worth of potential buyers who have already eliminated your property. 

2.  It costs too much money.  I have never seen a home where the staging costs would have exceeded the first price reduction.  And that doesn't even factor in the monthly carrying cost of the home. 

3.  We can't stage the house, we're living in it.  One common misconception is that staging is only for vacant homes.  Every home/condo can be staged, and you can actually live in it after staging.   

4.  We didn't have to stage any of the other properties we sold over the years.  Yes, once upon a time you could generate three offers by 5 p.m. on the same day your Realtor put the For Sale sign in your yard.  Not now.  Buyers are picky and they have a lot of homes to choose from. 

5.  Everyone loves our house so buyers will love it, too.   What you, your friends and relatives love about your house may not be what today's buyer wants.  Sellers are often baffled by the feedback they get after showings--amazed that buyers have found things they don't like about the property. 

6. We can clean the carpets and declutter without someone telling us how.  Yes, you can (and should) do this, but it is a tiny piece of staging.  Do you know what separates  "clutter" from "asset"?  And what about all the other things that staging encompasses, like traffic flows, highlighting architectural features, updating, and appealing to your target market?

7.  We have no desire to remove/change our _______________ (wallpaper/mirrored tile/gold faucets/paneling/dated light fixtures . . .).  And neither do buyers.  Better to keep your home or be ready to sell at a deep discount. 

8.  The view alone will sell this place.  Then why many months later are these great view homes/condos still on the market?  Could it be that buyers want something to go with the view--like a comfortable, move-in ready home?

9.  We would rather let the buyers makes their own paint/flooring choices.  And that equals a price reduction.  If buyers do make an offer on your home they will double or triple the cost of these items and reflect that in their discounted offer price--which includes a deduction for the inconvenience. 

10. Our home is professionally decorated.  A professionally decorated home is tailored to the owner's particular needs.  Does it work for the new buyer's needs?  You could see #1 above . . . .

These are all great reasons--

  • for price reductions
  • for extended time on the market
  • for buyers not coming to look at your home
  • for buyers not coming back for a second look

There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price.  Staging is preparing your home for sale and creating a home that buyers want to buy.  If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale. 





 



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Show All Comments
Rainer
83,887
Brad Baylor
ERA Coup Agency - Milton, PA

Janet - This was a great post, and I especially like point # 2.  What it costs to properly stage a home will not even come close to that first price reduction. 

Oct 26, 2012 08:27 AM #307
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Brad--thanks, and it's so true, but so many sellers just haven't gotten that message yet.

Oct 26, 2012 05:44 PM #308
Rainer
16,556
Dannielle Johns
Remix Home Styling - Conway, AR
Thanks Janet!! Extremely Helpful.
Oct 31, 2012 01:48 PM #309
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Dannielle--You are very, very welcome!

Nov 03, 2012 01:53 PM #310
Rainmaker
30,294
Terry Kraemer
Exceed Realty - Houston, TX
Houston Realtor

Good article!  I find numbers 4, 5, and 6 to be very popular reasons

Nov 06, 2012 04:26 PM #311
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Terry--Thanks, glad you enjoyed the post!

Nov 06, 2012 05:05 PM #312
Rainmaker
47,700
Kelvi Cunningham
G&A Real Estate, Inc. - Manhattan, KS

Great post Janet! I love the blunt and to the point tone of these responses you have come up with to seller's resistance to staging. I have read many posts about why sellers should stage a home and how to stage a home, but I have never read such a great list of true and witty responses to the common hesitations and preconceived notions seller's have to the suggestion of staging. I absolutely love it!

Congratulations of #2 of the top 10 most commented on posts of 2012. Great job!

Dec 28, 2012 03:34 PM #313
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii
Hi Kelvi--thank you very much. After hearing the same responses over and over again from reluctant homeowners I just had to write that post!
Dec 28, 2012 03:39 PM #314
Rainmaker
977,734
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Janet, I just LOVE your outlook and take on 10 reasons why NOT to stage your home. Added days on market, price reductions, buyers not coming to look and not coming for second visits are all such great reasons why sellers need to stage their homes. Thanks and congrats on being runner-up for most comments on a post in 2012!

Sharon

Dec 28, 2012 07:21 PM #315
Rainmaker
503,271
Sarah Oswald
Eastvale Team Realty & Property Mgmt - Corona, CA
Broker, Realtor, CDPE, CIAS, SFR , Investor

Janet - congratulations on being the runner up for writing the blog with the most comments for 2012. Ten reasons not to stage your house if only for those who truly don't intent on selling their home.

Dec 28, 2012 09:52 PM #316
Rainmaker
1,287,649
Carla Muss-Jacobs, Principal Broker/Owner
BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% o... - Portland, OR
Buyer Focused ~ Buyer Results

And of course, the photos!  The photos of the staged home are the first the buyers sees on the Internet.  The point is to get eyes on the propety and feet in the door. 

Dec 29, 2012 01:07 PM #317
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Carla--Reason #11, thank you.  Of course if we could get past all the other objections we could point out that the photos are the first showing.  I like to call those awful photos a "click-off" listing, because that is what a buyer does when they see the photos!!!

Dec 29, 2012 01:34 PM #318
Rainmaker
132,943
Julie Bentley
Watson Realty Corp, Jacksonville, FL - St Johns, FL
Saint Johns, FL REALTOR

Congratulations on being the vice-winner of the Top 10 in 2012 bloggers. Your Top 10 list is great. There are many reasons to present your home to potential buyers in a most favorable light and no reasons not to!
 

Dec 29, 2012 06:10 PM #319
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Julie--thanks so much.  Actually I couldn't have said it better than you did but it's hard for sellers to get that message sometimes.

 

 

Dec 30, 2012 06:41 AM #320
Ambassador
1,127,355
Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900
Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, it's hard for people to realize what the cost is until they read 10 REASONS NOT TO STAGE YOUR HOME.

Jan 03, 2013 05:12 PM #321
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Michelle--I find that many sellers don't get it until they have a low offer in their hands.  Then it's often too late to make a difference.  Thanks for stopping by. 

Jan 03, 2013 05:17 PM #322
Rainmaker
571,664
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000
Hawaii & California Real Estate Broker

Janet: Those 90 days are "the kiss of death" for a home. On occasion I've gone along with the seller to see what offers would come in during those 90 days. How do you spell NONE? Staging should be done from Day 1, so that good photos can also be put on the MLS. This should be "real estate 101".

Mar 05, 2013 06:52 PM #323
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Helen--You are so right.  No matter what the market, great looking homes sell.

Mar 05, 2013 10:33 PM #324
Rainmaker
580,354
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great post Janet!  I hope you don't mind but have shared this on my Real Estate Facebook page!

DeeDee

Mar 13, 2013 02:46 PM #325
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi DeeDee--I don't mind at all.  The more people that read about the benefits of staging, the better!

Mar 13, 2013 06:35 PM #326
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Rainer
237,553

Janet Jones

Home Staging, Interior Redesign Kihei, Maui, Hawaii
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