We Have SNOW (birds) in Florida!

By
Real Estate Agent with Frank Verna, PA

Ahhh...the season is upon us, time for family, friends, fun and lots of food. It also means for those of us that live here permenantly that it's time for increased traffic, long waits at local restaurants, higher gas prices (okay well we all have that one), no parking spaces and of course crowded beaches.

The hurricane shutters are coming down, windows are flying open to allow the ocean breeze flow through. As an agent these temporary residents offer us an opportunity to turn over some inventory as well.

Temporary residents (snowbirds) use all sorts of goods and services just like permanent residents. They shop at grocery stores, go to movie theaters, fill up their cars with gas, put wear-and -tear on the roads and add to traffic congestion. It's important to have some idea of the number and characteristics of these people for planning purposes, whether you're trying to plan for the provision of your condo or a real estate agent trying to sell a listing.

The typical temporary resident in Florida fits the stereotypical image of the snowbird, the retiree who spends winters in Florida and summers elsewhere, typically in cooler climes, They tend to be healthier and better off financially than Florida's permanent residents and most of them do not work.

New Yorkers account for 13.1 percent of Florida's temporary residents, followed by Michiganders at 7.4 percent, Ohioans at 6.7 percent, Pennsylvanians at 5.8 percent and Canadians at 5.5 percent studies say. The average length of stay is five months.

I have started a direct mail campaign to target that ideal market in New York and other cold states. Time will tell if this is a viable marketing plan but I have high hopes of success. My particular market are is Jupiter, Florida. A mix of some of the most wealthy families down to the guy that lives in his car and just comes for the fishing.

Jupiter, Florida offers many fun and relaxing recreational things for you to enjoy. Situated along Florida's famous Gold Coast, Jupiter boasts near perfect temperatures year-round, breathtaking natural beauty and an abundance of activities. Area beaches showcase nature at its loveliest, and options for outdoor recreation abound. Spend a morning at an orange grove, taste homemade chocolates at a real chocolate factory or count alligators while skimming across the nearby saw grass prairie on an airboat ride. Shop at internationally famous designer stores along Worth Avenue in Palm Beach. Once said to be the MOST expensive street inthe world.

You can dine in casual comfort or black-tie elegance at one of many fine restaurants, then take in a show, visit trendy Clematis Street in West Palm Beach or stroll along a moonlit beach. You can view wildlife up close, go on turtle walks and see nesting areas, take guided trips through swamps and marshes and go bird watching at one of the many nature centers and refuges that adorn Jupiter and the Palm Beaches.

I love living here, it's like a small town but has big city life just down the street. So, while I will tolerate the traffic and the beaches and the long lines, I do love the Snowbirds. For us, it brings opporunity and prosperity for a few months each year. Share your comments or stories if you have a market like ours, I'd love to hear how seasonal markets in other areas of the country are doing.

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Location:
Florida Palm Beach County Jupiter
Groups:
Palm Beach County Pros
Tags:
jupiter
real estate
snowbirds
florida
realtor
market conditions
travel
temporary resident
palm beach
beaches
condo owners
housing

Comments 13 New Comment

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Rainer
86,440
Ron Parise
LocateHomes.com

we have two state birds here in Florida...The Snow Bird you speak of and The Early Bird. The early bird is  a varity of snow bird that comes out to eat at 4pm and the male of the species is brightly colored  (plaid pants). In order to entice these birds many restaurents offer early bird specials.   

 Here in Ft Myers and Cape Coral we see two rush hours in the morning, one is when all us locals are driving to work, and the other when the snow birds are driving to the mall or golf club, or the beach.  My wife and I have all but given up on eating out in the winter....which is just fine...I dont have time, this is our selling season

Frank

will you be directing any of those letters to Canada. Many of them are watching the currency market as close as real estate. This may be the year for them to buy, the Florida Real Estate market is down and their dollar is up. And it gets cold there.....seems like a win-win-win situation

November 21, 2007 07:19 AM
Ambassador
780,080
Charlie Ragonesi
Homes - Big Canoe, Jasper, North Georgia Pros
AllMountainRealty.com

Love the Jupiter area almost moved there about 10 years ago. Interesting you are targeting the snowbird market. We target you as the half back market

Have a great thanksgiving

November 21, 2007 07:21 AM
Rainer
18,696
Frank Verna
Broker / Owner
Frank Verna, PA

Neal - Of course I remember you! It's good to see you are still working well I hope. I know so many of the "big" agents ion town that have just disappeared. Keep in touch.

Lenn - Interesting perspective, I had not consdidered the national implications. Prices here are still dropping but some select areas are holding up, even down to specific streets that are afiring better than others in the same subdivision. I will keep you posted on the results.

BLRGuy - You ain't just whistling Dixie!

Ron - LOL, LOL, LOL!!! I think the Early Bird is native to the area though, your thoughts?

Charlie - Another great post, I had not considred that effect either. I once sold a house to an exec at Jasper Engines (NASCAR), is that the same town where they are based? I know about halfbacks, I know about fullbacks but has anyone ever heard of a quaterback? Would that just be someone who moves across the street?

November 21, 2007 07:59 AM
Ambassador
1,651,071
Barbara-Jo Roberts Berberi
Palm Harbor Florida Residential Real Estate
Charles Rutenberg Realty
Thank Heaven for the Snowbirds - or those of us that are year round residents would be out in the fields picking tomatoes or oranges, depending on the season-
November 21, 2007 08:28 AM
Rainer
125,514
Dawn Lewis
Realtor - San Diego
New Dawn Realty

Frank,

I now many New Yorkers who are snowbirds. The top destination for them is always Florida. Iv'e been to West Palm Beach about 25 years ago and I remember it being very nice. Enjoy the great Florida weather and your snowbird guests.

Mike Lewis

November 21, 2007 12:15 PM
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Rainer
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Frank Verna

Broker / Owner
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Additional Information



Prices for PALM BEACH GARDENS

Prices for JUPITER