Sex Sells ...... A Brilliant Ad to Market a Home!

By
Real Estate Agent with Windermere Real Estate - Palm Springs CalBRE# 01339266

Palm Springs Realtors

A friend emailed me this YouTube Clip which I though was brilliant.

I know some will say it's inappropriate, but it will get your attention .....

...... and that's what marketing is all about.

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Enjoy!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 02/09/2012 12:40 AM
Topic:
ActiveRain Community
Location:
California
Groups:
Almost Anything Goes
Cool Stuff
Diary of a Realtor
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"Whacked"!!!
Tags:
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Ambassador
1,344,362
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Stewart - I agree. Brillian clip, and I do not see anything inappropriate here. Well done.

thanks for the link

Feb 08, 2012 10:09 PM #1
Rainer
195,612
Jeff Ragan
Ming Tree, Realtors Real Living - Eureka, CA
Luxury Agent, Northern California

Brilliant ad, although I myself would never make it!  I showed it to lots of co-workers and my wife, and it was funny how much "sex" people saw in it.  Even your blog title focuses on it.  Yet, while the guy and girl are completely nude (were they husband and wife?  brother and sister?  lovers?  It never says.) there really weren't any...not ANY...overtly sexual elements.  Lots of nudity; no sex.  Interesting comment on our culture!

Feb 08, 2012 10:23 PM #2
Rainer
112,105
Nicole Needham
Needham Realty - Winters, CA
SFR (530) 302-5478

Stewart,

I would like to know what it cost to make. It is like a small film.

Feb 08, 2012 10:49 PM #3
Rainmaker
564,453
Susan Haughton
Long & Foster REALTORS (703) 470-4545 - Alexandria, VA
Your Client-centric Alexandria VA REALTOR

Brilliant, indeed.  Does the gentleman in the video stay with the home?  ;-)

 

Feb 08, 2012 11:22 PM #4
Rainer
107,456
Leslie G. Rojohn
MoonDancer Realty - Sylva, NC
GRI, ABR ~ MoonDancer Realty

Well, I wouldn't use the weight bench again without a Clorox cleaning.

Feb 08, 2012 11:45 PM #5
Rainer
361,995
Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Yes it does !

Is this the new school of real estate marketing? Man I am so far behind....need to hang out at the gym more.

cheers

Nor

www.envoycapitol.com

Feb 08, 2012 11:49 PM #6
Rainmaker
864,620
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

This is thinking outside of Real Estate Advertising box.  It is really brilliant.

Feb 09, 2012 12:06 AM #7
Rainmaker
757,448
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggresive & 560 FICO - OK, Colorado Mtgs

LOL I admitedly have not watched the vid yet but the pic and the comments are money!

Of course it sells if not why then do the most beautiful get used in car and beer and anything else looking to bolster sales... it works

Feb 09, 2012 12:07 AM #8
Rainmaker
790,934
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

This looks like something straight out of South Beach here in Miami. This is pretty normal down here. It's a European thing...

Feb 09, 2012 12:33 AM #9
Rainer
204,518
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h

I've seen videos like this before.  If nothing else, they generate a lot of web traffic for the listing agent.  What is that old saying? "There is no such thing as bad publicity?"

Feb 09, 2012 02:18 AM #10
Rainmaker
100,993
Steven Brand
iLoan - Stillwater, MN
NMLS# 261849

That is funny as heck.

Feb 09, 2012 02:36 AM #11
Rainmaker
1,919,446
Gabe Sanders
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Loved it Stewart.  Very clever, actually and I don't think it's all that sex related either.  Now, the questions is, will it sell the home?

Feb 09, 2012 06:10 AM #12
Ambassador
1,222,340
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Stewart - Inappropriate as it may be, it's still an awesome ad, and I wish I could do that kind of stuff for my listings.

Feb 09, 2012 01:14 PM #13
Ambassador
1,823,614
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

This ad agency has done a number of very provocative real estate ads.  Don't think it would fly here as easily as it does with the Aussies but you never know.

Feb 09, 2012 08:14 PM #14
Rainmaker
996,027
Adrian Willanger
206 909-7536 TheHomeFunnel.com - Seattle, WA
Profit from my two decades of experience

92 Savoy Drive, see it works! I remembered the address, very clever.

Feb 09, 2012 08:16 PM #15
Rainmaker
238,671
Peggy Hughes
PHA/Peggy Hughes Associates - Professional Moving Organizer - San Francisco, CA
SF NYC LA

My only complaint is that the gentleman did not put a towel on the bench when he was working out... I thought that was pretty "ewwwww"! 

Feb 09, 2012 08:24 PM #16
Rainmaker
242,098
David Ames
Zephyr Real Estate, San Francisco - San Francisco, CA
San Francisco

One of my favorite Ads.

Feb 11, 2012 01:54 PM #17
Rainmaker
613,294
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Pretty sure that wouldn't work around here.  But, it does get your attention, if you are male anyway.

Feb 16, 2012 05:50 PM #18
Rainmaker
855,895
Fred Carver-Top Realtor Victoria, BC
Re/Max Camosun Victoria BC Real Estate - Victoria, BC
Accredited Victoria BC Real Estate Consultant

Hi Stewart...Good one. I've seen others from down under from the same Ad Agency..Pricey I'm sure....if it does the job, that's a good thing.

 

Cheers

May 09, 2012 04:35 PM #19
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Rainmaker
476,984

Palm Springs Realtor Stewart Penn

Windermere Real Estate - Associate Broker
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