Sex Sells ...... A Brilliant Ad to Market a Home!

By
Real Estate Agent with Windermere Real Estate - Palm Springs CalBRE# 01339266

Palm Springs Realtors

A friend emailed me this YouTube Clip which I though was brilliant.

I know some will say it's inappropriate, but it will get your attention .....

...... and that's what marketing is all about.

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  1. Winston Heverly 02/09/2012 12:40 AM
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Topic:
ActiveRain Community
Location:
California
Groups:
Almost Anything Goes
Cool Stuff
Diary of a Realtor
LA Connection
"Whacked"!!!
Tags:
marketing

Comments 19 New Comment

Show All Comments
Ambassador
1,327,121
Jon Zolsky, Daytona Beach, FL
Selling Daytona paradise for heavenly good prices
Daytona Condo Realty, 386-405-4408

Stewart - I agree. Brillian clip, and I do not see anything inappropriate here. Well done.

thanks for the link

February 08, 2012 10:09 PM
Rainer
186,004
Jeff Ragan
Luxury Agent, Northern California
Ming Tree, Realtors Real Living

Brilliant ad, although I myself would never make it!  I showed it to lots of co-workers and my wife, and it was funny how much "sex" people saw in it.  Even your blog title focuses on it.  Yet, while the guy and girl are completely nude (were they husband and wife?  brother and sister?  lovers?  It never says.) there really weren't any...not ANY...overtly sexual elements.  Lots of nudity; no sex.  Interesting comment on our culture!

February 08, 2012 10:23 PM
Rainer
111,605
Nicole Needham
SFR (530) 302-5478
Needham Realty

Stewart,

I would like to know what it cost to make. It is like a small film.

February 08, 2012 10:49 PM
Rainmaker
496,721
Susan Haughton, REALTOR Alexandria VA Homes for Sale

Brilliant, indeed.  Does the gentleman in the video stay with the home?  ;-)

 

February 08, 2012 11:22 PM
Rainer
107,356
Leslie G. Rojohn
GRI, ABR ~ MoonDancer Realty
MoonDancer Realty

Well, I wouldn't use the weight bench again without a Clorox cleaning.

February 08, 2012 11:45 PM
Rainer
350,445
Nor Yeretsian
Envoy Capitol Realty Inc., Brokerage Toronto
Envoy Capitol Realty Inc.

Yes it does !

Is this the new school of real estate marketing? Man I am so far behind....need to hang out at the gym more.

cheers

Nor

www.envoycapitol.com

February 08, 2012 11:49 PM
Rainmaker
826,414
Tim Lorenz
949 874-2247
TIM LORENZ - Elite Home Sales Team

This is thinking outside of Real Estate Advertising box.  It is really brilliant.

February 09, 2012 12:06 AM
Rainmaker
671,606
David Shamansky
Creative, Aggresive & 560 FICO - OK, Colorado Mtgs
US Mortgages - David Shamansky

LOL I admitedly have not watched the vid yet but the pic and the comments are money!

Of course it sells if not why then do the most beautiful get used in car and beer and anything else looking to bolster sales... it works

February 09, 2012 12:07 AM
Rainmaker
705,131
Winston Heverly
GRI, ABR, SFR, CDPE, CIAS, PA
Winston Realty, Inc.

This looks like something straight out of South Beach here in Miami. This is pretty normal down here. It's a European thing...

February 09, 2012 12:33 AM
Rainer
204,518
Mark Delgado
Benicia and Vallejo, Property Management, rental h
houses for rent, Solano County & Glen Cove

I've seen videos like this before.  If nothing else, they generate a lot of web traffic for the listing agent.  What is that old saying? "There is no such thing as bad publicity?"

February 09, 2012 02:18 AM
Rainmaker
96,506
Steven Brand
NMLS# 261849
iLoan

That is funny as heck.

February 09, 2012 02:36 AM
Rainmaker
1,772,885
Gabe Sanders
Stuart Florida Real Estate
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales

Loved it Stewart.  Very clever, actually and I don't think it's all that sex related either.  Now, the questions is, will it sell the home?

February 09, 2012 06:10 AM
Ambassador
1,110,664
Dick Greenberg
Northern Colorado Residential Real Estate
New Paradigm Partners LLC

Hi Stewart - Inappropriate as it may be, it's still an awesome ad, and I wish I could do that kind of stuff for my listings.

February 09, 2012 01:14 PM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

This ad agency has done a number of very provocative real estate ads.  Don't think it would fly here as easily as it does with the Aussies but you never know.

February 09, 2012 08:14 PM
Rainmaker
936,319
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

92 Savoy Drive, see it works! I remembered the address, very clever.

February 09, 2012 08:16 PM
Rainmaker
238,246
Peggy Hughes
SF NYC LA
PHA/Peggy Hughes Associates - Professional Moving Organizer

My only complaint is that the gentleman did not put a towel on the bench when he was working out... I thought that was pretty "ewwwww"! 

February 09, 2012 08:24 PM
Rainmaker
238,353
David Ames
San Francisco
Zephyr Real Estate, San Francisco

One of my favorite Ads.

February 11, 2012 01:54 PM
Rainmaker
584,496
Don Sabinske
Sabinske & Associates Inc.
Don Sabinske, Sabinske & Associates Inc.

Pretty sure that wouldn't work around here.  But, it does get your attention, if you are male anyway.

February 16, 2012 05:50 PM
Rainmaker
833,638
Fred Carver-Top Realtor Victoria, BC
Accredited Victoria BC Real Estate Consultant
Re/Max Camosun Victoria BC Real Estate

Hi Stewart...Good one. I've seen others from down under from the same Ad Agency..Pricey I'm sure....if it does the job, that's a good thing.

 

Cheers

May 09, 2012 04:35 PM
Show All Comments
Rainmaker
475,888

Palm Springs Realtor Stewart Penn

Windermere Real Estate - Associate Broker
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