Guerilla Web Marketing Conference- Powered by Bloodhound

By
Real Estate Mortgage Broker with San Diego VA Home Loans/858-777-9751

I've been playing around with the idea of a "Boot Camp for Real Estate Web Marketers" for a few months, now.  Many of you know that I've tried to bridge the digital divide by calling or meeting as many people as I can from Active Rain.  I made it a goal to meet 100 people from Active Rain, at the beginning of this year.  I lost track but I know I was up around 70 this summer.

I started the year off with the First Arizona Bloggers Conference in Phoenix.  We had 20 people show up and share ideas in a roundtable format.  I was overwhelmed by the willingness people exhibited to meet and greet.  Clearly, two hours wasn't enough. 

It appeared that we needed a hands-on, how-to seminar format for people to share how they have spread their marketing message on the Web.  Bloggers are like a bunch of guerillas; using the big guys' strengths against them and to their advantage. 

I kept at this idea with Greg Swann; he embraced the idea and announced it to the world

We’re thinking Sunday, May 18, and Monday, May 19, 2008. After that, things get nebulous. But: All work and no play makes for a boring Bloodhound, so we’ll do something fun Saturday night, May 17, if you fly in early. Then maybe a networking/cocktail party Sunday night. There will be time for a round of golf on Monday morning. We might also set up real estate tours at that time, so you can get some product knowledge while you’re here. Or you can swim and sunbathe while the weather in Phoenix is still ideal — hot and dry.

But keep in mind that we’re only leaving time for leisure because we plan to work very hard. This is an event for people who already understand why we’re doing this stuff and want to learn how to do it better. We always want to push things farther and faster than anyone else. We always want to be at the head of the pack. I wouldn’t be surprised if our instructors assigned homework, and I am certain that more than one brand new Black Pearl will come out of the event.

We had an overwhelming initial response to the trial balloon.  We checked into conference facilities and had serious discussions with companies who want to sponsor such an event.  Greg offered an "interested parties" link- the e-mail was jumping today.

Some of the things our faculty wants to cover include:

1- SEO

2- Viral Marketing

3- Web brand promotion

4- Writing for Expertise

5- Building an e-Rolodex through social media

6- Podcasting

7- Vidcasting

8- Integrating mash-up tech sites

It will be a busy two days in the desert.  We'll have general sessions and breakout classes, all designed to teach you, the real estate practitioner, how to capitalize on the budding opportunity that is interactive marketing on the Web.  If you're thirsty, we'll turn on a firehose and invite you to take a sip.  If that's too much, we'll send you home with a DVD collection to recap what happened so you have it for posterity. 

Any suggestions for topics you want covered?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Comments 15 New Comment

Rainmaker
547,375
Cheryl Johnson
Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA

Brian,  At some point I'll probably toss this out at Greg, too, but for now, I'm here.

The thing that has always drawn me so strongly to Greg's writing is Greg's position that people do not want to be treated as "leads" in a salesman's food chain.  That many questions can be answered by asking ourselves "What do we want when we are a customer?".  That business is about doing the right thing, doing it well, and the rest will follow.

Whatever you guys do, please, please don't let that voice, those ideas, get buried under a lot of talk about SEO and sales marketing. 

And Happy Thanksgiving morning to you.  Have a wonderful day.  :-)

November 22, 2007 06:14 AM
Rainmaker
312,888
Tom Burris
Texas Mortgage Dallas Mortgage FHA
Service First Mortgage NMLS# 335055

Regretfully, I will not be attending.

I hope for a podcast of this, as I would like to host similar out here in th Great State.

 

November 22, 2007 07:39 AM
Anonymous #13
Anonymous
Brian Brady

That won't happen, Cheryl; I can assure you of that.  Will you be planning on registering your interest?  You have an awfully good talent to teach.

 

Happy Thanksgiving. 

November 22, 2007 08:00 AM
Rainmaker
547,375
Cheryl Johnson
Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA

Brian,  I filled out the online form with this question for GS:  If I just drop in for just one day, which day would you suggest? 

I'm not sure how well my "hobby" of writing photography/photo-editing tutorials would translate to a live presentation. 

I think I will come as a learner rather than a teacher.  :-)

November 22, 2007 09:08 AM
Rainer
188,378
Laurie Manny
Long Beach CA Real Estate
Will be there. 
November 26, 2007 01:10 AM
Rainmaker
298,656

Brian Brady

VA Home Loans/San Diego
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information