Do You Know How Consumers Are Deciding to Buy and Sell?

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Education & Training with Tom Ferry-yourcoach
http://actvra.in/sW9
Happy Monday!

In this video, I'd like take you through some ideas on what it takes to get people into the buying/selling mindset, and what influences their decisions.



Remember, your strategy matters and your passion rules!

-TF

888.866.3377

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Rainer
210,374
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Great video Tom, like Sally Field once said " They Like me they really like me"  It's a good life

February 13, 2012 05:38 PM #1
Rainmaker
795,743
David Spencer
Keller Williams Team Realty - Bloomingdale, IL
Chicago Area Commercial-Residential R.E.

The business nor the customers have not changed in my 35 years in the business. However, now everything happens faster and if you screw up it can no longer be swept under the carpet.

February 13, 2012 05:54 PM #2
Rainmaker
486,671
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Tom,

That is what buyers tell me 'I like you and the way you present yourself.  You seem to know what you are talking about.'  The market is on the move.  Best of success to you this year!

February 14, 2012 03:47 AM #3
Rainer
143,960
Lydie Ouellet Dickinson
Realty Executives Tri County, Bellingham MA - Bellingham, MA
Realtor

I think Joe said it best. "Likability" is key. Thank you for another great video-blog!

February 14, 2012 08:22 AM #4
Rainmaker
224,401
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

With motivated customers I like to use a little system I put in place, 3 C's

I get them Comfortable

I get them Confident

They have Cash or Credit.

The gate system can work well as well...closing each gate behind you moving toward the end resolve.

February 14, 2012 04:49 PM #5
Rainmaker
1,240,579
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The open ended questions are good.  It forces them to think and it can show that you care.

February 14, 2012 06:05 PM #6
Rainmaker
83,093
Rob Rosa
Rubicon Crossings Realty - East Hartford, CT
Personal Real Estate Expert

Good video.  I constantly work on being likeable with them as well and make them feel comfortable.  I appreciate the reminder.  I will share this with my team.

February 14, 2012 07:35 PM #7
Rainmaker
629,704
Stephanie/Bob The Ruiz/Miller Team
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tom, great video and post.  I really need to work on the "like" factor.

February 14, 2012 09:11 PM #8
Rainmaker
577,703
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great info Tom!  Makes good sense.  Thanks so much for sharing!

February 14, 2012 10:13 PM #9
Rainer
123,843
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Great post. Likeability comes naturally to many sales people. Others, like me, have to work at it.

February 15, 2012 10:14 AM #10
Rainer
23,008
Pam Smits
Staging Fox Valley, LLC - Oshkosh, WI
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI

Thanks for the information, Tom.  I have always heard that the customer is "buying" you just as much as the service you provide--it is important to remember the likeability factor.

February 15, 2012 12:42 PM #11
Rainer
221,533
Lehel Szucs
All Seasons Real Estate, Inc. - Covina, CA
REALTOR of choice

thank you for sharing .... always something to learn

February 15, 2012 06:00 PM #12
Rainmaker
347,853
Sylvie Stuart
Keller Williams Check Realty 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagstaff, AZ

Great video! I think rapport is something that is very important to get down in this market. You are right on!

February 17, 2012 05:55 AM #13
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Rainmaker
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Tom Ferry

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