Do You Know How Consumers Are Deciding to Buy and Sell?

By
Education & Training with Tom Ferry-yourcoach
http://actvra.in/sW9
Happy Monday!

In this video, I'd like take you through some ideas on what it takes to get people into the buying/selling mindset, and what influences their decisions.



Remember, your strategy matters and your passion rules!

-TF

888.866.3377

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Tags:
coach tom ferry
buyers
sellers
real estate market
real estate selling
buying cycle
consumers
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Comments 13 New Comment

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Rainer
210,374
Joe Kenny
Better Than Your Average Joe
Realty Executive Midwest

Great video Tom, like Sally Field once said " They Like me they really like me"  It's a good life

February 13, 2012 05:38 PM
Rainmaker
795,068
David Spencer
Chicago Area Commercial-Residential R.E.
Keller Williams Team Realty

The business nor the customers have not changed in my 35 years in the business. However, now everything happens faster and if you screw up it can no longer be swept under the carpet.

February 13, 2012 05:54 PM
Rainmaker
483,914
Jordon Wheeler
J W Group Real Estate Sales and Service
The Jordon Wheeler Group

Tom,

That is what buyers tell me 'I like you and the way you present yourself.  You seem to know what you are talking about.'  The market is on the move.  Best of success to you this year!

February 14, 2012 03:47 AM
Rainer
143,960
Lydie Ouellet Dickinson
Realtor
Realty Executives Tri County, Bellingham MA

I think Joe said it best. "Likability" is key. Thank you for another great video-blog!

February 14, 2012 08:22 AM
Rainmaker
224,076
Michael Blue
REALTOR - 760-889-8877, Encinitas/Carlsbad
Home Smart Realty West

With motivated customers I like to use a little system I put in place, 3 C's

I get them Comfortable

I get them Confident

They have Cash or Credit.

The gate system can work well as well...closing each gate behind you moving toward the end resolve.

February 14, 2012 04:49 PM
Rainmaker
1,237,398
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

The open ended questions are good.  It forces them to think and it can show that you care.

February 14, 2012 06:05 PM
Rainmaker
83,093
Rob Rosa
Personal Real Estate Expert
Rubicon Crossings Realty

Good video.  I constantly work on being likeable with them as well and make them feel comfortable.  I appreciate the reminder.  I will share this with my team.

February 14, 2012 07:35 PM
Rainmaker
629,292
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Tom, great video and post.  I really need to work on the "like" factor.

February 14, 2012 09:11 PM
Rainmaker
577,603
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Great info Tom!  Makes good sense.  Thanks so much for sharing!

February 14, 2012 10:13 PM
Rainer
123,731
Sylvia Jonathan
Broker Associate, SFR
Coldwell Banker Platinum Properties

Great post. Likeability comes naturally to many sales people. Others, like me, have to work at it.

February 15, 2012 10:14 AM
Rainer
23,008
Pam Smits
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI
Staging Fox Valley, LLC

Thanks for the information, Tom.  I have always heard that the customer is "buying" you just as much as the service you provide--it is important to remember the likeability factor.

February 15, 2012 12:42 PM
Rainer
221,133
Lehel Szucs
REALTOR of choice
All Seasons Real Estate, Inc.

thank you for sharing .... always something to learn

February 15, 2012 06:00 PM
Rainmaker
347,853
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

Great video! I think rapport is something that is very important to get down in this market. You are right on!

February 17, 2012 05:55 AM
Anonymous
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Rainmaker
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Tom Ferry

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