Video is the Most Powerful Yet Under-utilized Form of Marketing in Real Estate

By
Real Estate Services with Director, Communications & Partner Strategies, WellcomeMat

Having spoken to literally thousands of real estate professionals over the last 7 years, till today, the one thing I could almost guarantee that the majority are not doing marketing wise is using video to tell the story of -  What's it's like to live here.

To me, that is a huge untapped opportunity for an agent, broker or brand.

Problem:

From listings to statistics, the types of information consumers are finding on many real estate websites is starting to look the same. No wonder consumers have a hard time differentiating, from the surface, who to choose. 

Solution:

Create unqiue content that your competion simply cannot. As bloggers, each of you knows exactly what i'm talking about. Blogging gives each of you a voice to share your knowledge and local market experise in fun and creative ways. Video, done well, can be as powerful or even more powerful as blogging has been for you.

According to emarketer, over 50% of the US population is consuming online video. But Rudy, what does that really mean to me as a real estate professional? 

Well, it means that there is a great number of folks that are craving video. If you were to write a blog post and insert a video into the blog post, which do you think they would consume first? Actually, which did you consume first in this instance?

I added a fantastic hyper-local real estate listing video by my good friend Loren Sanders to the top of this blog post. Come on, admit it, did you watch that first of read the entire blog post first?

If it were me, I would have watched the video first. Simply because it's easier to click play and listen.

Now imagine that property listing video was front and center on your listing details page along side the typical listing info? Do you think consumers would read all the details of the listing first or just click play?

I'm thinking, with my consumer hat, that if I searched for listings within my specific parameters, and 5 search results appeared, I would click on the one with a video first. But hey, that's just me. And I'm in that 50% group I mentioned above.

Now I've got tons more examples on this topic and it just so happens that I will be hosting a special Active Rain only educational webinar on Real Estate Video, The Winning Strategy next week. 

Just click here to sign up.

Time to go and watch some more awesome real estate videos.....

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"Video is the powerful, yet underutilized form of real estate marketing" - Rudy

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Rainer
4,994
Orita Isssartel
Coldwell Banker

Great post! I've been a professional photographer for over 25 years and got my real estate license in 2004. I've wanted to make a video of myself working and put up on our photo and video website for quite sometime now but was never able to totally convince my husband. We have the tools and the knowledge but never took the time.

Now I'm transitioning to real estate full time and slowly leaving the photo business. I definitely see the value of a great professional video like the one by Loren Sanders. And the addeded value of seeing him and hear him talk a bit about himself too.

Thanks for sharing,

Orita Issartel

February 19, 2012 12:00 AM
Rainmaker
46,545
Rudy Bachraty
Director, Communications & Partner Strategies, WellcomeMat

Good morning AJ "Beautifully done video with your natural and inviting voiceover. This is so much more effective than a static slide show or the typical virtual tours. We have used professionally edited videos with voice overs and music for years using still photos.

However, the personal touch of live video and a "real, regular" person doing a walk through and explaining everything in real time like you have done here is very compelling. Thanks for the inspiring example!"

I agree, Loren and his team of filmmakers painted a fantastic picture. My pleasure to share it with you.

February 21, 2012 07:27 AM
Rainmaker
46,545
Rudy Bachraty
Director, Communications & Partner Strategies, WellcomeMat

@Steve - Absolutely! Creating unique video content for consumers can help them envision what it's like to live there in much more detail.

February 21, 2012 07:29 AM
Rainmaker
46,545
Rudy Bachraty
Director, Communications & Partner Strategies, WellcomeMat

@Greg - Thanks! I love highlighting agents, brokers, brands and filmmakers who are doing wonderful things with video.

February 21, 2012 07:30 AM
Rainmaker
28,065
Russell Haskins
Think Big. Think Homes & Land. Print | Direct Mail | Web
Homes & Land

Thanks Rudy for spreading the word about video! Fantastic video above! I've been using WellcomeMat since 2008 and love you guys! Was the webinar recorded? I hate that I missed it and would love to watch it if it's posted somewhere. Keep up the great work!

February 23, 2012 09:02 AM
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Rudy Bachraty

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Helping lead the real estate video revolution.