Is It Ok to Write About Other Things?

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Real Estate Services with Personal SEO - Website SEO and Real Estate Marketing

If you have just started to blog or not too sure how to go about it, you may have been wondering if it's ok to blog about other things - Meaning ideas and topics outside the main reason you started to blog in the first place.what to blog about

If you started a blog about real estate and you're an agent, naturally most of your blogs are going to be about this. The same can be said for mortgage, staging whatever...

But first, you should figure out what you want your blog to accomplish.

Are you getting clients from it? Venting? Showing off homes or listings? Updating market reports? Displaying current mortgage trends? Discussing inspection options?

A good rule of thumb is to keep at least 60-70% of the blog about the topic at hand. This allows you to get subscribers that follow you just for that reason. If you're into selling real estate and this is your business blog, at least 6-7 out of 10 blogs should be real estate related.

Is it ok to write about other things?

For readers and search engines alike, to be well-known for a blog, you must have some similarities and consistencies to your blogs. If you're all over the board with questions, then recipes, then photos, then listings, than events, then...whatever... People may not know who you are or what you really do.

It's great to be personal though and let people know who you are. I love to cook and throw in a foodie blog once in a while or a personal day activity, but the majority of my blogs are about SEO and more specific SEO for real estate marketing. I post a lot of local posts for my clients that discuss areas, events, services and such but the majority is about SEO and online marketing.

Just be aware of what you want your blog to accomplish and have a specific goal in mind for each blog. That's why we have categories and channels to put all these in to better organize them.

Have fun with your blog but remember its purpose and keep the majority of the focus on your main topic. Google will classify you better, rank you higher and people will learn to follow you for your niche.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Bloggged 2 times:

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  1. Donna Foerster 04/22/2012 05:41 PM
  2. Winston Heverly 07/08/2012 07:51 PM
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Topic:
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Comments 31 New Comment

Rainer
7,718
Coldwell Banker Excellence
Coldwell Banker Excellence

Blogging is a kind of expression but involves responsibility as it is a public platform that one uses. Blogging about things that you are not very well versed with, is fine, as long as you dont make statements that are false and mislead the readers. Otherwise blogging about your area of expertise is a fun way to express, share, learn and gather information. 

March 29, 2012 02:22 AM
Rainer
95,338
Caprice Couselle Realtor Morristown Homes For Sale
First Time Home Buyers,Relocation,Horse Farms
Keller Williams Realty

Tammy,Great post as usual. It makes perfect sense to have specific goal to accomplish in blogging.Then you will know if you have attained it or at least come  close. Caprice

March 29, 2012 07:31 PM
Rainer
2,353
Alfred L Johnson
BCS Real Estate Services, Inc.

Good to know; I'm just starting.  Thanks.

March 30, 2012 02:50 PM
Rainer
20,536
Uber Concierge
UberConcierge

I agree, a business blog is a business blog but a little surprise once in a while can still be healthy practice!

April 19, 2012 01:11 AM
Rainmaker
639,047
Winston Heverly
GRI, ABR, SFR, CDPE, CIAS, PA
Winston Realty, Inc.

Tammy, another good topic to refocus on as we do our daily routine.

April 22, 2012 05:54 PM
Ambassador
398,756

Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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Additional Information

We do a lot of things! In addition to writing dozens of articles and blogs each month we offer assistance to real estate agents with their websites and all types of commercial and personal websites. We do marketing and online promotion through various social media and blogs. My AR Blog showcases what we do and how you can do it too!