Is It Ok to Write About Other Things?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

If you have just started to blog or not too sure how to go about it, you may have been wondering if it's ok to blog about other things - Meaning ideas and topics outside the main reason you started to blog in the first place.what to blog about

If you started a blog about real estate and you're an agent, naturally most of your blogs are going to be about this. The same can be said for mortgage, staging whatever...

But first, you should figure out what you want your blog to accomplish.

Are you getting clients from it? Venting? Showing off homes or listings? Updating market reports? Displaying current mortgage trends? Discussing inspection options?

A good rule of thumb is to keep at least 60-70% of the blog about the topic at hand. This allows you to get subscribers that follow you just for that reason. If you're into selling real estate and this is your business blog, at least 6-7 out of 10 blogs should be real estate related.

Is it ok to write about other things?

For readers and search engines alike, to be well-known for a blog, you must have some similarities and consistencies to your blogs. If you're all over the board with questions, then recipes, then photos, then listings, than events, then...whatever... People may not know who you are or what you really do.

It's great to be personal though and let people know who you are. I love to cook and throw in a foodie blog once in a while or a personal day activity, but the majority of my blogs are about SEO and more specific SEO for real estate marketing. I post a lot of local posts for my clients that discuss areas, events, services and such but the majority is about SEO and online marketing.

Just be aware of what you want your blog to accomplish and have a specific goal in mind for each blog. That's why we have categories and channels to put all these in to better organize them.

Have fun with your blog but remember its purpose and keep the majority of the focus on your main topic. Google will classify you better, rank you higher and people will learn to follow you for your niche.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comments 31 New Comment

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Carie Shapiro
Managing Broker-IL; Pre-License Instructor-IL; Broker-TX

Hi Tammy ~

I've only been a blogger for about 4 months now.  After reading your post, I went back and looked at all of my titles and the things I have written about.  The topics pretty much run the gamut ... but I think I have a good balance of stuff.  I never thought about it before ... so thanks for the reminder to stay mindful of the content we put out there!

February 20, 2012 03:38 PM
Ellen Caruso
Daniel Gale Sotheby's International Realty

Tammy, lately my blogs have been mostly about the Whale Tales I create. I hope to add to my focus for the future and expand my target.

February 20, 2012 05:30 PM
Marge Piwowarski
Phoenix AZ Horse Property, LLC
Phoenix AZ Horse Property

Tammy, We all appreciate your always timely advice and great blogs.  You are the best example to follow!

February 20, 2012 05:39 PM
Janis Borgueta
LIC R.E Salesperson - Homes for Sale Newburgh NY
Key Properties of the Hudson Valley ~ 845-527-7115

Tammy~~ With just getting started its hard to know how and what to write about to get started. I have had quite a few local posts that are about my area. I do need to start focusing on the market reports and buyers and sellers info. I know that. I do see it as when starting out the local posts about stuff is really much easier to write about and more interesting. ( and fun) The rest needs more thought and organizing, but will come too. Balance is important though.

February 20, 2012 06:05 PM
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Great points as always, Tammy!   I guess consistency is important.  I can say without a doubt that I can consistently find great information on your posts!

February 20, 2012 07:52 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
General Contractor, Dry Rot and Water Damage
Dry Rot and Water Damage Mobile - 916-765-5366

Thanks for the advice Tammy, once again you have cleared up the confusion.

February 21, 2012 12:51 AM
Kim Gaston
Colorado Springs Realtor, (719)661-6987
Colorado Home Sales LLC

Your posts are always timely, Tammy. I appreciate your helpful advice.

February 21, 2012 08:30 AM
Curtis Van Carter
Napa Valley's Broker Extraordinaire in Yountville
Coldwell Banker Brokers of the Valley, Yountville Napa Valley


Thanks for this reminder. Being personal is one of the things I have some difficulty in doing. I need to find the right voice and being more so. cheers cvc

February 21, 2012 01:02 PM
Katrina Cole
Katrina Cole, Marketing Manager
The Jonathan Arnold Team of Inlanta Mortgage

Thank you for your post today, I think you have made things much clearer for many people.

February 21, 2012 01:09 PM
Kasey & John Boles - Jon Gosche Real Estate
Boise, Meridian, Ada/Canyon/Gem/Boise Counties
Jon Gosche Real Estate, Boise ID

This is good.  I like the idea of keeping 6-7 out of 10 posts on topic.  I don't really have any formula.  In fact I would have to go back and see what I tend to do, but I think your advice to keep in mind the purpose of your blog is great. -Kasey

February 21, 2012 07:50 PM
Vickie Nagy
Broker for San Ramon, Danville, Dublin, Pleasanton
Vickie Nagy, Broker Associate Realty ONE Group BMC Associates | BRE#01363932

I think posts for local events and businesses make a nice mix in with city real estate market reports.

February 21, 2012 08:51 PM
Tammy Emineth
Content Marketer, SEO Teacher, Website Fixer
Personal SEO - Website SEO and Real Estate Marketing

As long as you don't have half your posts about goofy stuff and jokes or photos. As long as they are your area, market reports and local events, that all carries the same idea. In looking over the entire blog can I tell what you do and where you are? If so, you're good. :)

February 22, 2012 09:37 AM
Sharalyn Kluke
Lake Keowee & Seneca, SC
Lake Keowee Real Estate

I am so glad I landed on your page and can read your ideas about SEO.  Thanks for sharing your knowledge.

February 22, 2012 02:18 PM
Ron Marshall
Birdhouse Builder Extraordinaire
Marshall Enterprises

My guess is that every blog you write can't be featured, but this one should have been.  Thanks, Tammy.

February 24, 2012 07:06 AM
Aaron Eden

I think that in an SEO perspective, you may just want to stick to a topic that will help your target market/audience locate you faster when they search for it on the Web.  Still, a breath of fresh air ( new topics ) reflects authenticity, that you're a human writing the blog and not some article spinning software out there.  Perhaps, you can create a separate page for your other journals and have it coded in such a way that those pages won't be crawled by the searches; but still visible to your readers. 

March 15, 2012 05:33 AM
Coldwell Banker Excellence
Coldwell Banker Excellence

Blogging is a kind of expression but involves responsibility as it is a public platform that one uses. Blogging about things that you are not very well versed with, is fine, as long as you dont make statements that are false and mislead the readers. Otherwise blogging about your area of expertise is a fun way to express, share, learn and gather information. 

March 29, 2012 02:22 AM
Caprice Couselle Realtor Morristown Homes For Sale
First Time Home Buyers,Relocation,Horse Farms
Keller Williams Realty

Tammy,Great post as usual. It makes perfect sense to have specific goal to accomplish in blogging.Then you will know if you have attained it or at least come  close. Caprice

March 29, 2012 07:31 PM
Alfred L Johnson
BCS Real Estate Services, Inc.

Good to know; I'm just starting.  Thanks.

March 30, 2012 02:50 PM
Uber Concierge

I agree, a business blog is a business blog but a little surprise once in a while can still be healthy practice!

April 19, 2012 01:11 AM
Winston Heverly
Winston Realty, Inc.

Tammy, another good topic to refocus on as we do our daily routine.

April 22, 2012 05:54 PM
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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