Getting a Home Ready for Sale

By
Home Stager with Pearle Staging & Design

Hello All,

Check out this blog posted by My Friends Lane www.myfriendslane.com.

 

Back in 2008, when the housing crisis was already in swing, our family had to move from Chicago to Atlanta. In addition to worrying about how home showings were at an all time low, I was also worrying about the state of our house. My husband and I both worked so we had never got around to updating the kitchen and master bath. We had a 2 year old son and a 90 lb golden retriever. The house was definitely at its best – not!

But as luck would have it, our realtor rushed in and saved us. She advised us to paint the house and she would provide us with a stager. Of course I had no idea what a stager was. All I know is I walked into my house after work one day and had to go outside to make sure I had the right house. Although all my furniture was still there, it was all rearranged. The house was shiny and clean, the fireplaces were all lit, candles were flickering romantically, there were orchids in the bathroom and all the clutter was gone. I have to admit that I had my 2 year old’s toys in every room of the house, so de-cluttering could not have been a trivial process.

Long story short, my house sold in 3 weeks, well above what I expected to get for it. Everyone was talking about how well our house showed – especially people who had seen it ‘before’. As I was discussing my story with Paige Earles, owner of Pearle Staging and Design, I found that my story is hardly unique. Here are some of the stats she gave me:

  • A staged home will sell for 17% higher (on average) than an un-staged home.
  • Staged homes, on average, sold in half the time that the non-staged homes did (USA Today).
    • Homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! (National Association of Realtors Survey)

Paige, a fellow Atlanta resident and a certified RESA-PRO (Real Estate Staging Association designation), is full of information and tips. Paige is also offering free consultations for a limited time only. Check it out at http://myfriendslane.com/launchsale. You can read more about her work and find her website at http://www.myfriendslane.com/product_info-css.php?pid=442

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Groups:
Real Estate & Home Staging FYI
Real Estate Staging Association
Tags:
real estate
home staging
pearle staging and design

Comments 5 New Comment

Ambassador
872,143
Larry Bettag
Regional Vice-President
Larry Bettag - Cherry Creek Mortgage

Decluttering and staging....how awesome is that....and look at your results to boot!  Kudos to you!!!!

February 20, 2012 07:00 PM
Rainmaker
637,710
Winston Heverly
GRI, ABR, SFR, CDPE, CIAS, PA
Winston Realty, Inc.

With the amount of short-sales around the country and especially here in S. Florida, though I see the need it is almost nonexistent below 300k.

February 20, 2012 07:10 PM
Rainer
213,983
Lehel Szucs
REALTOR of choice
All Seasons Real Estate, Inc.

staging  is a good idea ... there are stubborn sellers that do not see the point ... hope yo don't mind if i will use your statistics .... 

February 20, 2012 07:27 PM
Rainmaker
341,922
Bill & Cyndi Daves
TeamDAVES - Your REALTORS In the GA/NC Mountains!
Hiawassee, Young Harris, Hayesville, Murphy, Blairsville

Having known Paige for a LONG time, we know what a great person she is.  No matter what she's doing, it will be done right!! As you've obviously seen, staging gets results!

Now, if we could just clone Ms Pearle up here in the mountains!  I'm thinking it's time for her to make a visit!

Hugs - Bill and Cyndi

February 23, 2012 05:39 PM
Rainmaker
22,629
Paige Earles
Pearle Staging & Design

Thanks for all your comments!  Lehel - yes, you're welcome to use the statistics.  I would also suggest looking at my Archive Blogs for additional statistics and valuable information for sellers. 

 

Bill and Cyndi - you guys are the best!  Thanks for the awesome response!  It has been too long.  Hope all is great up your way!

 

February 24, 2012 05:03 PM
Rainmaker
22,629

Paige Earles

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