Top Producer "Market Snapshot" - Worth the Investment?

Real Estate Agent with Dean's Team - Keller Williams Realty Partners Chicago IL

Hi, folks -

Would like your take on another "Instant CMA" product - Top Producer's Market Snapshot.  Click the link for more information, and a demo site (using, of course, the Top Producer templated website product).

The screenshots look rather impressive - a prospective seller can create a do-it-yourself CMA by entering a few facts about their house and location.  The pages that come up brand you, as the Top Producer licensee, and link directly to your local MLS, through their Top Connector software product.    They suggest with a link to contact you for more information, as you, the Top Producer License Holder, is the "Neighborhood Expert."

For sellers, the use is obvious.  On a whim, and without giving their name to a stranger, they can get an "estimate" of what their house is worth - although they are warned that their actual suggested listing and selling prices might vary widely from what the software proposes.  CYA, perhaps, but also a way to generate leads for the TP agent who subscribes to this service.

Buyers considering a property can generate comparable property data of sold houses nearby - to "justify" their offering price.  Buyers, and sellers, would have to "declare" if their intention is to buy or to sell.  This information, of course, is provided to the TP agent who subscribes.

Another feature allows you to send a link, via email, to clients in your database - a periodic "market checkup," if you will.

Subscribers to the Top Producer website product get a ready link to the Market Snapshot Launcher.  The sales rep told me those with other site providers (in other words, the vast majority of us real estate practitioners) can have the launch page framed in on one of their own pages.   On our site,, we would most likely  frame the page on our "Seller Toolkit" tab, "Free Home Evaluation" sub-menu.

The price per month ranges to $79.95 per month, less if bundled with other Top Producer products you might be licensing.  I figured my additional cost for the Market Snapshot product would be just over $68/month.

Top Producer used to limit the number of Instant CMA's your client can generate each month.  Now, the rep tells me, there is no such usage cap.

Conventional web wisdom tells me it will be tough to generate listing prospects directly from the web using this software - the overwhelming majority of your site's visitors are browsing for listings.  Therefore, would such software be a wise investment, or would a simple completion form alone, with data sent to the agent asking for a call back and in-person CMA, be just as effective?

I have used other Top Producer products going back to the mid-90's, and their System IV.  My relationship with these folks - love/hate.  Top Producer 7i has become very reliable, but their companion product, Top Producer 7i Remote, has, for me, been subject to crashes requiring patches and re-installation - three times thus far in 2007. 

My Team members like Top Producer Mobility, for the Palm, and like it - I had trouble with their first version of Palm-connected Top Producer software a few years ago and haven't retried.  Their available Broker Tools and Shared Assistant product is incredible, and has helped our admin staff really keep far better tabs on all Team member databases and mailing programs.

Please, share your thoughts on this with me, or propose alternate solutions, before Dean's Team "takes the plunge" with Top Producer Market Snapshot.

Thanks in advance!

Dean & Dean's Team Chicago



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Comments 12 New Comment

Keith Burrhus

Please look into this.  It may not be ready for your area yet, but I think it can change the way we think about preparing for a listing appointment in a fundamental way.  It truly fits the way a realtor needs to work.  I think it depends on the veracity of your mls.  I am from Houston mls and the data are pretty complete.


June 17, 2009 11:17 PM
Keith Burrhus

Oh yeah, I forgot to mention.  Imho there is absolutely no way for someone other than a PROFESSIONAL to know how to price real estate.  NO POSSIBLE WAY!!  The professional is KNEE DEEP in the market, and has the right perspective to price real estate.  There are simply way too many factors to consider for any website to generate an instant CMA.  Ask yourself, how can a website know the exact location, upgrades, and the seller's situation?  Anybody ever heard the seller's situation over the phone, and then got to the real truth in person at the listing appt??  WE ARE A PEOPLE BUSINESS FIRST!  There is no possible way for a website to take the place of the REALTOR in terms of pricing property.  BUT today the professional needs to methodically:

1. Find the market   2. Put the property in the market   3. Present the market   4. Arrive at the appropriate price together with the seller

This can change the way you think about your markets!

June 17, 2009 11:30 PM
Holly White
Benchmark Realty, LLC

FWIW, I have had the Market Snapshot widget embedded for the last year in the sidebar of my website which gets tons of traffic. I receive 5-7 leads per day in general by way of MLS registrations, and in the year since I have had the service on my site, not one single person has requested a report. I am reconsidering whether or not it's a total waste of money or a just a significant waste of money for my particular application.

March 04, 2010 08:14 PM
Monica Der

The marketsnapshot has not gotten me any leads and I've had it for almost a year. The market snapshot contract is killer. If you sign up for a year, you may not cancel and if you want to "buy out" you can pay for half the remaining term, but they don't let you use the market snapshot after that. I still think the buyout was a good move on my part because it was like throwing money into the ocean!

July 12, 2010 05:12 PM
Anonymous #12
Karen Luke

Top Producer is not worth it all. Don't get it. I tried to cancel Market Snapshot after figuring out it  does not work the way they describe. They said the fine print says that our agreement is for a year. That's not what I was told. The account rep never mentioned that and I was never told that when I called for support. They said they would just turn my account over to collections if I didn't pay for the whole year. 

Don't do it. You will pay and pay and not get the results promised. 


July 28, 2010 02:35 PM

Dean Moss

Dean's Team Chicago IL Real Estate Team
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