If you were a product would people pick you off the shelf?

By
Education & Training with Bill Fields Learning Systems

All Star Coaching SalewomanFirst of March is coming fast. The end of March will mark the end of our first quarter for 2012. Make sure your goals are set, your strategies are created and your action steps are complete.

 

If you were a product, how would you market yourself?

 

Would you be high-priced or marked down? Would you advertise yourself as the "best" or the "best alternative"? The "fastest" or the "longest lasting"? The "most convenient" or the "most exclusive"?

 

These are not idle questions. If you were introducing a new product or service, you could easily spend months and thousands of dollars trying to come up with some answers to insure success.

 

That's why it amazes me when genuinely talented people do not apply the same principles to an even more important product-themselves.

 

The more I deal with top producing sales professionals, the more I appreciate how personal marketing-and more important positioning-helped them get there.

 

The most successful real estate sales professionals not only do the right thing at the right time (or even the wrong time), but they know how to turn it to their advantage. Ask them about their success and they'll tell you they not only worked hard and did a good job but they were always focused on positioning themselves correctly in the market.

 

This sort of "positioning" requires neither brilliance nor scheming, just a little honesty and objectivity about how you are packaging yourself in your market and what your long term personal promotion plan is.

 

Think of yourself as a product and create a plan to position your product and get more people to buy it.

 

Thought for today: The chains of habit are too weak to be felt until they are too strong too be broken!

 

Have a productive day.

 

BF

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Morten Pedersen 02/23/2012 01:39 PM
  2. Ron Marshall 02/23/2012 03:31 PM
  3. Charles Stallions 02/25/2012 12:56 PM
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Comments 33 New Comment

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Rainmaker
482,757
Jill Sackler
Long Island's South Shore Real Estate Agent
Charles Rutenberg Realty Inc. "Said and Done!"

Food for thought. The year is going so quickly and I'm not where I want to be.

February 24, 2012 01:22 PM
Rainmaker
1,238,191
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Being the "Total Package" I am a high price commodity so people will pay the price because I am in such demand. LOL Great post worthy of a feature and a repost.

March 01, 2012 05:35 AM
Rainer
180,059
Bill Fields
Bill Fields Learning Systems

Charles, great response. I wish more agents understood their worth and helped to protect our commission dollars. Thanks for responding. Hope you'll follow our daily thoughts.

March 01, 2012 05:37 AM
Rainmaker
770,483
Paula McDonald
RE/MAX The Woodlands, TX 936-203-0279
Chevaux Group, PLLC

Excellent points.  Those  of us who are on top of our game keep the bar high.  That's a good thing.  

March 07, 2012 06:00 PM
Rainer
180,059
Bill Fields
Bill Fields Learning Systems

Paula, you're right, keeping the bar high is a good thing! Thanks for sharing your thoughts.

March 07, 2012 06:07 PM
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Rainer
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Bill Fields

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Additional Information

Author Bio: Author, entrepreneur, educator, motivator and cancer survivor, Bill Fields is one of those rare individuals who actually does what he talks about and he has the resume to prove it.