Differing Google Strategies for Active Rain: Tucson's Top Three 'Rainers

By
Mortgage and Lending with SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

 I'm addicted to statistics in the pursuit of "What Works?"  

For Active Rainers, "what works" is visibility to Google.  It's what makes the phone ring.  The top three Rainers in Tucson, AZ have achieved this visibility on Active Rain in very different ways.

Tens of thousands in the Active Rain ranks never get a call.  They're the ones who joined, created a profile, uploaded a photo (maybe) and never posted a single sentence to their blog.

I say "they" because few of them can be addressed in the first person.  They came, they joined, and they faded away.  You--not they--are here reading my blog.

You persevered.  You're present.  You're still...

  • reading, commenting and blogging.
  • accumulating Active Rain points each time you "touch" another Rainer.  
  • moving higher in your local rankings on AR.
  • becoming more "visible" to Google and the web. 

It's not so likely, though, that you've delved into the wealth of statistical information provided by the Active Rain business model to see whats working for others.

When you do, you'll discover a wonderful thing.  Active Rain works (brings Google to your door) regardless of your ability to write or your desire to blog.  Let me show you how that is, by comparing the top three (currently) Active Rainers in Tucson, Arizona.  What you'll see has application for every Active Rain member in every city and hamlet in North America.

 Has anyone successfully invited more people to join Active Rain than Jeff Wilhems?  If so, set me straight.  I can't find a more successful recruiter

Since joining AR in April of 2007, Jeff has brought in 510 new members!  Those successful recruitments have given Jeff 114,618 points to date, and he's still adding new members.

Jeff doesn't post very often, and you'll rarely see him comment on your post.  It doesn't matter.  His Active Rain strategy has made him #1 in Tucson and Pima county!  Google finds him because of Active Rain and Jeff's successful strategy.

 I joined Active Rain in July of 2007.  I posted a blog the first day.  Success as a loan originator depends in large part on communicating with the key people in a transaction--the client, the listing agent and his/her team, the selling agent and his/her team, the title officer and (so very important) the title officer's admin.

My strategy for Active Rain success is networking.  I blog on AR or Localism.com ten times a week so as to attract readers.  I make it a point to interact with you when you stop by to comment.  Reciprocation--doing for others what they've done for you--is the key to AR networking.  Since July, AR members have commented on my posts 2,650 times, giving me 21,100 blog comment points.

Marsee Wilhems is one of Tucson's most successful REALTORS.  She pursues listings, and as of this moment, Marsee has 79 active listings ranging in price from $115,000 to $900,000. 

Marsee is in the top one percent of Tucson agents with REMAX, and in the top 4% nationwide.

Her Active Rain strategy is to post selected listings on her blog.  Since April, she's done that 300 times.  Her listing posts have an address in the title, a description and photo in the body of the post, and the closing line: "for more details and CURRENT pricing, call (520) 885-9000."

So there you have three different strategies to move to the top of The Active Rain Real Estate Network in your town.  The thing each strategy has in common is continuity.  Jeff, Marsee and I keep on keeping on.  We don't let up.  I commented this week on someone's blog where the subject was A to Z in real estate marketing.  For 2008, Active Rain was the "A."  Eh?

This is such a useful community for getting and referring business! 
And that's the real estate opinion of this Tucson, Arizona mortgage lender,Mike in Tucson,

Mike in Tucson
REALTOR®/Mortgage Lender
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona

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Topic:
ActiveRain Community
Location:
Arizona Pima County Tucson
Groups:
Active Rain Newbies
Addicted to Active Rain
Blogging & SEO
Dedicated Bloggers
POSITIVE ATTITUDE for the Weary Soul
Tags:
real estate opinion
real estate
tucson
arizona
mortgage
mortgage lender
mike in tucson

Comments 112 New Comment

Show All Comments
Rainer
3,932
Gina Cefalu
Real Estate Specialist SF East Bay
Remax Accord
Thanks for a some great insight and information.  My folks just moved to Green Valley, AZ...I just visited for the first time this past Spring - what a great community. I realized there is still so much more I need to learn to become an active ActiveRainer!! Thanks for sharing your stats. Gina
April 22, 2008 11:46 PM
Rainer
3,932
Gina Cefalu
Real Estate Specialist SF East Bay
Remax Accord
Thanks for a some great insight and information.  My folks just moved to Green Valley, AZ...I just visited for the first time this past Spring - what a great community. I realized there is still so much more I need to learn to become an active ActiveRainer!! Thanks for sharing your stats. Gina
April 22, 2008 11:46 PM
Rainer
3,932
Gina Cefalu
Real Estate Specialist SF East Bay
Remax Accord
Thanks for a some great insight and information.  My folks just moved to Green Valley, AZ...I just visited for the first time this past Spring - what a great community. I realized there is still so much more I need to learn to become an active ActiveRainer!! Thanks for sharing your stats. Gina
April 22, 2008 11:46 PM
Rainer
3,932
Gina Cefalu
Real Estate Specialist SF East Bay
Remax Accord
Thanks for a some great insight and information.  My folks just moved to Green Valley, AZ...I just visited for the first time this past Spring - what a great community. I realized there is still so much more I need to learn to become an active ActiveRainer!! Thanks for sharing your stats. Gina
April 22, 2008 11:46 PM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Gina,

Please read my post For Newbies Only: How to Avoid "Comment Stuttering" LOL

Mike in Tucson

April 23, 2008 12:32 AM
Rainer
16,433
Ralph Schnelle
Designated Broker, Serving Sahuarita~Green Valley
Southwestern Realty

Hi Gina,

Green Valley is a great place, we love it here, we live in the Sahuarita area.

Mike- I am working on my Thursday schedule I would give it a 50/50 chance.

Thank you,

Ralph Schnelle
RE/Max-Valley Properties
Green Valley, AZ. 85614
520-940-0614- cell
520-300-5445- fax
www.my-Real-Estate-of-Arizona.com

April 23, 2008 08:22 AM
Rainer
82,909
Bonner Thomason
CRS, ABR, GRI, e-Pro
Keller Williams Realty

The interaction of Active Rain is the benefit that is the driving force for agents. At least touchng on all three will help the other points be enhanced. Good points.

Bonner

April 23, 2008 10:13 AM
Rainer
55,557
Doug Fritchie
DOUG FRITCHIE-Silver Legacy Properties,Inc.

Hey Mike~YOU...are getting points the "talented" way. YOU are getting people to comment on what you are writing about.

  The "other guy" is probably "spaming" his network...which I believe the AR Gods do not like !

April 23, 2008 10:19 AM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Doug,

Please re-read the artice, if you would.  No spamming is occuring whatsoever.  Jeff Wilhems has incorporated the AR Blog into his business model, which he outlines above in his comment on this post.  Marsee was at one point, and may yet be, the most successful REALTOR in Tucson.  She posts her listings on Active Rain, with links back to her organization for current pricing.

Me?  I just enjoy writing about topics of interest, and that engages my readers.  They comment, we strike up relationships, and google finds me.  It makes my phone ring.

Mike in Tucson 

April 23, 2008 10:41 AM
Rainmaker
35,625
Greg Dallaire
Green Bay Homes
Dallaire Realty

Excellent post!  Keep up the good work!

May 31, 2008 11:24 AM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Greg,

Thanks for stopping by to comment.

Jeff,

Thanks for your comment; the internet is a great place for growing our businesses.  All the best to you and Marsee!

Mike in Tucson

May 31, 2008 11:33 AM
Rainmaker
41,056
Paul Dunn
former orginator

Hey Mike, that's a very interesting and insightful post.  I use AR to highlight my "outside" business.  I'm not really sure what the whole points thing is all about (maybe you can clue me in on Monday).  But I do know that there are very different specific strategies that are successful and use AR with differing goals in mind.

Cheers

Paul Dunn
Arizona USDA Rural Home Loans
Tucson's Other #1 Mortgage Guy

July 31, 2008 08:28 PM
Anonymous
Not Yet Licensed

So there you have three different strategies to move to the top of The Active Rain Real Estate Network in your town.  The thing each strategy has in common is continuity.  Jeff, Marsee and I keep on keeping on.  We don't let up. 

Hi Mike,

This is a fascinating education!  I like seeing how the different strategies work.  Like most things in life, the people who succeed are usually the people who never give up.  I see you, Jeff and Marsee are still the top three in Tucson.  Keep up the good work!

Bruce

July 31, 2008 10:23 PM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Bruce,

Thanks for reading my posts!  Why not sign up for Active Rain?  You can use the "Real Estate - Other" classification; I think you would make a great contribution to the community.

Paul,

I look forward to grabbing a cup of coffee with you on Monday.  IHMO, the points thing is what caused Active Rain to take off so successfully.  Humans are competitive creatures.  AR rewards interaction.  Interaction creates real relationships.  That engenders trust, and referrals take place.

Mike in Tucson

July 31, 2008 11:36 PM
Anonymous
Not Yet Licensed

Thanks Mike,

I appreciate your positive words.  I promise I will register sometime this year.  However, I'm still in my Active Rain learning curve.  This place is very impressive.  Unfortunately, I'm a bit slooooow on the tech side.  :)  When I sign up, I want to do it correctly and professionally.  I still need to finish my AR business plan.  Right now, my time is limited.

July 31, 2008 11:57 PM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Bruce,

When you sign up, let me know.  I want to add you as an associate.  (I knew nothing when I joined last July; I just jumped in.  Rainers taught me everything I know about the internet.)

Mike in Tucson

August 01, 2008 12:00 AM
Rainer
8,313
Jason Pastucha
Realtywnc.com - Keller Williams Asheville

It's all about the active pursuit of whatever means you take to socialize, generate/convert leads and gain professional attention.  If you can convert a few new "friends" into clients along the way, then win-win results.  Thanks,JP

August 09, 2008 06:47 PM
Rainmaker
536,368
Lynda Eisenmann
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co
Preferred Home Brokers

Hi Mike,

Thanks so much for your valued input today, great talking with you!

September 09, 2008 05:48 PM
Ambassador
716,652
Mike Jones
Mike Jones NMLS 223495
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

Lynda,

You're so welcome.  That's what AR is all about.

Jason,

Thanks for taking the time to comment; I couldn't agree more!

Mike in Tucson

September 09, 2008 11:04 PM
Anonymous
The Truth

Everything about how Jeff and Marsee developed their business can be found right here in Jeffs own words.

http://lifestylemedia.videolsm.com/screeners/018/

September 17, 2008 09:09 PM
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Mike Jones

Mike Jones NMLS 223495
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