Is Pinterest just a Fad?

By
Title Company with First American Title

I listened to the Inman webinar, Is Pinterest a Fad?, with Chris Smith and Katie Lance. If you're curious about using Pinterest for real estate I highly recommend this conversation.

This links to the webinar: Is Pinterest a Fad?

If you've noticed, there's a bit of controversy the past few weeks. Most of it about the Pinterest terms of use and how you might get sued for pinning images without permission. I found this post by Kirsten @ ddk portraits on 2/24. Why I Tearfully Deleted My Pinterest Inspiration Boards

I heart Pinterest

Then I found several posts, tweets, and Facebook chatter about people burning their boards. I had a day dream the SOPA cyberpolice busted into my condo and threatened to torcher me by sticking me with every last one of my Pinterest pins if I didn't confess the truth!

"I'm sorry y y y y... I didn't read every stink'n word in the TOU!"

So I freaked and deleted my boards. Then, the next day, "what the h was I thinking?" Most of my boards were my content!

Kirsten did a follow up post on 2/29 with My Date With Ben Silbermann - Following Up and Drying My Tears. It's a delightful read (don't miss it). Ben from Pinterest called Kirsten and they chatted on the phone for about an hour. I was so impressed with Kirsten's 2 posts I found her Ddk Portraits page on Facebook and after reading about her conversation with Ben I liked Pinterest even more.

There's a lot of potential in this new platform as I see it. Pinterest is already generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined. That's an amazing testament to the power of pictures!

Like any new platform, there's going to be kinks to work out. It's so new that the community core conversation isn't even established yet. Everyone is a new arrival. To me this is exciting. I hope it establishes a brand new and entirely different conversation online.

I find some of the negative rhetoric I'm hearing from people who haven't been there humorous. "Why are we here again?" Oh, before I forget, Happy Birthday Twitter! It's funny after 6 years I still hear real estate agents adamantly avoiding Twitter because it's a big waste of time and they don't care about stupid stuff like - what you had for breakfast.

Images are so powerful in our lives and that's the driving idea behind the Pinterest platform. It reminds me very much of analog synthesizers from the 1970's like Buchla and Moog. You have a collection of modules and each have a purpose. You need to understand what each module does and to make any kind of sound happen you patch them together using banana cords. (Well we did back in the day.)

On Pinterest there are no patch-cords of course, you virtually pin it. Yet, it's a very similar idea. If you conceptualize your web locations (and other content on the web) as modules then the composition you're going to create is based on the way you patch those modules together.

What would you like create? The beauty is the associations you create are totally up to you. It's not a fixed system. You pin, you unpin, and you can move pins to other boards. Play the association game as deep as you want. It translates to creating more synergy with your online content. This equates to more visibility and love from the search engines.

Mammoth Modular Synthesizer At MIT Museum

photo credit: Joe Paradiso

My #1 take away from the Pinterest Webinar was when an agent asked Chris; "What is the value of these boards that would want to make a consumer use your services?" Chris Smith replied, that’s the wrong approach from the get go. Be here to learn, enjoy, and explore a new platform. Your goal is not to get the consumer to use your services, it’s to...

paint the picture of the why of your brand.

Chris mentioned a Danny Meyer saying. You can only get 50% through effort, hard work and doing your job well. The other 50% of your success online is how your brand makes people feel. I agree with that...

Is Pinterest just a Fad? I don't think so. Do you?

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre checks in on Foursquare. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Topic:
Real Estate Sales and Marketing
Location:
Washington King County Seattle South Lake Union
Groups:
"Whacked"!!!
Realtors®
Rainmaking - Internet Marketing Strategies
Puget Sound - WA Real Estate
AHA!---A Forum of Landmark Proportions---your Group
Tags:
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Rainmaker
430,493
René Fabre
New Media Marketing
First American Title

Endre: I can so relate! When we show up to the buffet, we don't eat everything! Well, maybe some try... But it's important to know or hear about those dishes you don't. Enjoy the one's you do... I have many a dish simmering on the back burners, in fact I'm thinking I need a larger stove with more back burners so I can keep things warm until I get to them...

March 05, 2012 08:10 PM
Rainmaker
143,809
Susanna Haynie
Colorado Springs Realtor - CNE, MCNE, ePro - Cell:
Falcon Property Solutions, LLC

Yes, I have troubles getting to it all as well. 10 comments on AR? PHHH - I try but it doesn't always happen. I get an electronic alert to sign into AR every day LOL

Pinterest though is great. I have it on my Iphone, when I wait somewhere I look if something sparks my interest. I also sign into AR to try and get a few comments in LOL

May 16, 2012 06:58 AM
Rainer
332,837
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

Rene i will have to check out ur feed on pinterest, i didnt know it was getting that popular.

May 19, 2012 07:08 AM
Rainmaker
430,493
René Fabre
New Media Marketing
First American Title

Susanna: Thanks, and I just got the app for my iPhone! That's a great idea to use it when you're waiting. 

May 19, 2012 08:40 AM
Rainmaker
430,493
René Fabre
New Media Marketing
First American Title

Hi Paul... Careful, you like many might really like it and spend way too much time there! :O) But, it's a great site and it can create a lot of synergy for you online.

May 19, 2012 01:22 PM
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Rainmaker
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René Fabre

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Additional Information

I'm a teacher, artist, blogger and public speaker living in the Pacific Northwest. My passion is the evolving social media environment and how it is profoundly changing the way we do business.


As a certified clock hour instructor, I enjoy teaching new media marketing, social media, and emerging technologies to real estate professionals for the First American Title Real Estate School of Washington and Alaska.


I also enjoy teaching social media strategies for entrepreneurs and small business in the continuing education department at Bellevue College.


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