3 Things You Should Be Tracking On Facebook

Reblogger Kathy Sheehan
Mortgage and Lending with Movement Mortgage 770-634-4021 NMLS #206275

Here is another social media "how to" blog that I know you will find helpful if you are using Facebook to market your business.  It is the simple details that need our attention if we are going to be successful.

Original content by Cherry Wings Realty 6502373398

 

 

3 Things You Should Be Tracking On Facebook

 

1. Track ”People Talking About This”

People Talking About Thisis one of the new metrics for Facebook Pages. Unlike other metrics on your Insights dashboard, it’s also the only one visible to the public.

This number represents the total number of people who, over the past seven days, have engaged with your Page in any way — by Liking it, commenting on or sharing a post, answering a question, tagging your Page, or responding to an event. In your Insights dashboard, you’ll also see a percentage increase or decrease next to the current number, so you can compare this week’s engagement against last week’s stats.

If you want to build a thriving community on Facebook — or if you want to turn existing fans into raving super fans — engagement is the most critical metric you can track. And People Talking About This is a good measure of overall engagement.

Luckily, the best way to increase engagement is easy: Just ask.

Ask your fans questions, request their opinions, and ask people to click. Don’t post, “I’m excited about the Superbowl this year!” Instead, write, “Click Like if you’re excited about the Superbowl this year!” You can also ask people to share your content. I might write, “If you found this tip useful, make sure to share it with your friends.” Inserting mini calls-to-action reminds your audiences to act, not just read.

Tip: Never let a post go unattended — meaning, when someone does comment, Like or share your post, reach out to him personally and acknowledge his action with a thank you, or use it as an opportunity to expand the conversation. But whatever you do, don’t leave fans hanging.

 

2. Track “Engaged Users”

On your Insights dashboard, you’ll see a chart in the Page Post Information area with a column called “Engaged Users.” The number represents the number of unique people to have clicked anywhere on that post. (Note: Insights only tracks this for 28 days.)

Hint: If you click on the number itself, you’ll also see a pie chart with types of clicks, including “other,” which counts the clicks not included in any other metric (clicking on someone’s name, for example). This shows you how many people are really paying attention, even if they don’t comment or click Like.

Engaged Users is another engagement-related metric, but since it tracks actual clicks, you can see how your audience interacts with your posts — and use this information to craft more engaging calls-to-action.

Tip: Target posts to your ideal audience. If you’re not getting steady, increasing clicks on your posts over time, the most likely culprit is that you’re not giving your audience members the information they need.

To create more targeted posts, ask yourself:

  • Who is my ideal audience? Age? Male/Female? Location?
  • What type of information do they want from me?
  • What are the main challenges I can solve for them?

Instead of guessing the answers, collect feedback online or use Facebook polls to find out more about what your audience is actually looking for.

 

3. Track “External Referrers”

Click on Reach (under Insights in your sidebar) and scroll down to find “External Referrers.” You’ll see a list that shows how many times people arrived on your Facebook Page from an external site during a selected date range.

All business owners should know where and how people are finding them online. While it’s important to direct traffic from social media to your main “hub,” whether it’s a blog or a static business site, bringing traffic onto your Facebook Page is also important.

Why? Because Facebook allows you to have conversations and build relationships that you just can’t have on a regular website. Those conversations can yield powerful market insights and, eventually, lead to actual sales.

Tip: Actively drive traffic to Facebook. Start by determining where your current referrals are coming from, and then ask yourself whether you’re doing all of the following.

  • Am I optimizing my Facebook Page so that when Google indexes Facebook, users find my Page too? Make sure to include keyword-rich information on your “Info Tab” to help users find you easily.
  • Am I doing enough outside of my website and Page to bring traffic in? One way to do this is by guest posting to blogs in your niche, especially highly trafficked blogs. In general, getting yourself out there is good, whether by webinars, teleconferences, interviews or free online trainings. Each is a great forum for driving more traffic to your Facebook Page — and you can get feedback on participant experiences when they stop by.
  • Does my website account for some of my referrals? If not, make some changes to your business site. Add a Like box social plugin, include share buttons, and of course, display your social icons in a visible place on every page.

Have you started actively monitoring Insights yet? Which metrics have yielded the most valuable business insights? Share your experience in the comments.

 

 

 

Christine Stalsonburg

President/CEO

Social Media Partners

"Your Partner in Social Media" 

231-409-4140

Follow us on Twitter  -  http://www.Twitter.com/SMPTraverseCity

Like us on Facebook - http://www.Facebook.com/SocialMediaPartnersTC

http://www.SocialMediaPartners.us

 

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the magnifying-glass to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
581,549
Janis Borgueta
Key Properties of the Hudson Valley ~ 845-527-7115 - Newburgh, NY
LIC R.E Salesperson - Homes for Sale Newburgh NY

Kathy~~ I agree this is great info.. I am so swamped with what i should be doing!! Amazing things out there.. I just need to be in three places at once these days... and i still need to sell homes ... thanks for reblogging this as i see the value to the info..=)

February 29, 2012 06:04 PM #1
Rainmaker
183,714
Alan Grizzle
Chestatee Real Estate - Dahlonega, GA
Full Time Realtor, Lifelong Resident of Dahlonega

Thanks for the information.

February 29, 2012 06:04 PM #2
Ambassador
832,733
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

This is a great choice for a reblog. I'm working on my FB business page, and I found this information very useful. I will be bookmarking this blog. Thanks. I missed this one the first time around.

February 29, 2012 06:05 PM #3
Rainer
53,128
Susan Shaw
Premiere Plus Realty Co.Marco Island, FL - Marco Island, FL

Thank you for this valuable information

February 29, 2012 06:09 PM #4
Rainmaker
565,445
Kathy Sheehan
Movement Mortgage 770-634-4021 - Atlanta, GA
Branch Manager

Janis, I know what you mean, sometimes it feels like social media is another full time job.

Alan, glad you found it helpful.

Debbie, there are many great FB blogs here.

Susan, my pleasure!

February 29, 2012 06:36 PM #5
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
565,445

Kathy Sheehan

Branch Manager
How can I help you today?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the man to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: