Are agents responsible for the state of their own markets?

By
Real Estate Agent with Orlando Area Real Estate Services

Realtor MagazineI have been thinking a lot recently about why some agents buy and sell houses successfully and while others in exactly the same market do not.

I will be blogging later today on another reason this might be true, but you see I came across something today In Realtor magazine that quite frankly blew me away.

Right now I'm enjoying a few days away at the beach - Treasure Island to be exact. It's beautiful here right now. Around 84 degrees, hardly a white whispy cloud in the sky. The Gulf of Mexico is like glass - if a little cool. The hotel pool is like a bath and I had to move myself to the shade of the bar after an hour to avoid sunburn!

Anyway - I digress. I'm here because I CAN be here. I'm here because I KNOW there has never been a better time to buy real estate in Central Florida than right now. I'm here because I know how to sell my homes. Take this e-mail I just received TODAY from one of my internet marketing ideas.

Hi, Can you tell me if this property is still for sale and what are the availability of mortgages to non US citizens under the current economic climate in the US as we are British Nationals. We used to own a property in ????????? (>?>?>? Street) just up the road and are thinking of buying a condo there. Kindest Regards Matthew ?>?>?>

Anyway once again I got sidetracked. You see in this month's Realtor Magazine which I was reading by the pool this morning, there is this section called "Readers' Picks" which talks about the most requested information from advertisers during the course of the last 12 months. If this is the marketing that is going on out there, then no wonder so many are struggling.

At NUMBER TWO (almost too hard to believe, but there you go) is a real estate marketing supplies company. And I quote: "Ease the process of promoting your open houses with the Open House System, which includes all the tools you'll need to draw prospects."

My friend Dan Forbes has blogged more than once on open houses. Check out his post The Origin of Open Houses and Why They DON'T Work Today: The Last Word . I too have blogged on the subject. Make sure you read my own entry as well - And YET another reason NOT to hold an Open House

And after you have digested all that, please explain to me why the NUMBER TWO most requested marketing information from Realtors is all about Open Houses. Those days are gone my friends and to sellers I once again say if your agent is suggesting to you, that an Open House will sell your home, then you have probably got the wrong agent talking to you.

________________________________________________________________________________________________________

(Copyright © 2007 By Simon L Conway All Rights Reserved.)

Please give me a call if you have questions about the Central Florida real estate market.  You can reach me on 407 876 8200.  Also visit my web site at http://www.simonconway.net/ or http://www.move2orlando.net/

Also remember to check out my weekly radio show - The Home Team - which airs every Sunday at Noon Eastern and if you are not in Central Florida then you can tune in on line at http://www.540wfla.com/

 

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Anonymous
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Simon - I have it figured out.  After reading all the hundreds of comments on my posts and yours, here's what I discovered.  Some agents are willing to work with what I call "C" and "D" buyers (in the looking stages), whereas top agents work only with "A" and "B" buyers who are ready, willing, and able to buy today.

All evidence points to the fact that C and D buyers are attending open houses, and sure, every once in a while one of them gets excited and buys.  But that is the exception.

As business people we must decide who our target market is.  I chose a long time ago to ONLY work with A & B buyers and sellers.  I will work only with the ready, willing, and able.  And, I do think that's why other agents in the top 1% of Realtors nationwide, work the same way.

Mystery solved, my friend.

December 07, 2007 03:06 PM #1
Rainmaker
404,265
Simon Conway
Orlando Area Real Estate Services - Orlando, FL
Dan - I'm sure you're right - along with knowing and picturing and feeling your success before you have achieved it. Also embracing change is huge - too many are sticking to the old ways which might have worked ten years ago but as the e-mail I reproduced above shows - the farm is now the world and those who don't understand that will fail.
December 07, 2007 03:52 PM #2
Rainer
105,006
Mike Norvell Sr
Morris Williams Realty - Leesburg, FL
Norvell Consulting Group
Hello Simon,,,I will hope to see you soon as a top producing agent. HEHEEHee..really, since I moved over to only working with cash buyers, what a difference... Gone are all the issues I had before. Moving into the top of the food chain was not hard once I found it... GOOD Post
December 07, 2007 06:32 PM #3
Rainmaker
404,265
Simon Conway
Orlando Area Real Estate Services - Orlando, FL
Hey Mike! Thanks for stopping by and thanks for your comments. I love the cash buyers thing. Drop me an e-mail about how you did that.
December 07, 2007 07:14 PM #4
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