Is Your Listing Invisible to Very Motivated Buyers?

By
Real Estate Agent with Atlanta Communities Real Estate Brokerage GREC #208281

Little things in a listing can take your home off the radar for some very motivated buyers.

I'm working with a couple who is waiting for the right home to come on the market.  They know what they want and are ready to buy when they see it come on the market.

I set them up in the MLS system to receive the new listings as soon as they come on the market.  We kept the list of criteria small.

Two criteria were important to them.

They wanted to be in a swim/tennis community and they wanted to make sure it had at least a two car garage.

When listing a home in our MLS, you can select about 5 things for neighborhood amenities and about five things for the parking situation.

So I set up a search selecting "swimming pool" as a neighborhood amenity criteria and I also selected all the garage categories 2 car and above. 

We recently saw two homes in neighborhoods that they were interested in.  I pulled up the comps for those neighborhoods and sent them to my buyers.  My buyer emailed me back and said that there were three homes in the list of comps that are actively on the market that she was unaware of because they hadn't been on the list of homes that were coming to her for the search that I set up for her.  My CMA was based on nothing but the subdivision name but her search was set up with a few criteria such as 2 car garage and a neighborhood swimming pool

I thought that was strange so I tried to figure out why some weren't showing up.

On one of them, the agent had "swim team" as a neighborhood amenity but not "swimming pool". 

On another one the agent didn't have anything under neighborhood amenities.

On the third one, the agent had several garage selections such as "kitchen level" and "side entry" but she didn't have it listed as "2 car".

So these three homes  were invisible to my buyers who were watching every home that was coming onto the market and were ready to pounce on the right one when they saw it.

The lesson is to make sure you list all of the details for your listings.  It just might be the one thing that someone's search is set up for.

When setting up searches, be aware of the mistakes that are made in listings and keep the search criteria as open as possible and maybe search for things in slightly different ways just to make sure you aren't missing some key homes.

Posted by
About the Author:  Tim Maitski has been a full time Realtor since 1999. He has sold several hundreds of homes in areas around metro Atlanta.  Tim started with RE/MAX Greater Atlanta and is now with Atlanta Communities Real Estate Brokerage.

Along with blogging on ActiveRain, he provides one of the best real estate websites in Atlanta at www.HomeAtlanta.com where he has market price charts of 37 areas around Atlanta with data going back over 10 years.  His online Property Tax Calculator allows you to compare property taxes in many counties and cities around the Atlanta area.  He provides the Atlanta MLS Power Search Tool that allows searches of homes using over 35 specific criteria.

A visit to Tim's  YouTube Channel will make you see why RealtyBizNews.com says that "Tim Maitski may just be America' most vocal real estate professional"

Tim is always looking to LinkIn with anyone who is interested in building their social network.

View Tim Maitski ●Atlanta Realtor●'s profile on LinkedIn

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Rainmaker
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Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL

This is so true we have to make sure we are doing our seller's justice and listing as many details as we can to get their home sold.

Mar 02, 2012 01:00 PM #1
Rainmaker
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Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Tim, 

Isn't that amazingly sad that these obvious details are missed by listing agents.  I talk about this during my listing presentation.  We try to hit every little detail possible.  I know we hit more than average - as when I print our listings pages out they typically spanned to two pages in 1st Connection when printed to many others that were only one page.

All the best, Michelle

Mar 02, 2012 02:42 PM #2
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Peter den Boer
Keller Williams Realty Partners - Woodstock, GA
MBA,GRI,ABR,SRES, Associate Broker, Realtor

Tim - So true. Too bad FMLS doesn't have classes for this. Oh wait, they do!

Mar 18, 2012 06:45 AM #3
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Tim Maitski

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