Is this a goofy real estate marketing idea or a good one?

By
Real Estate Services with Marte Cliff Copywriting

Real estate marketing has changed drastically over the past few years - with more and (hopefully) better ways to get yourself and your listings in front of the "right" people.

You put your listings on so many Internet sites that it makes my head spin just thinking about it. And your clients may be helping out by posting links or information on their social networking sites as well.

Here's another way they can help you help them. Maybe you're already doing it and I just haven't seen it anywhere...

You know your email signature has value.

And you know that if you attach it to interesting market information (or pictures of cute puppies, or a funny joke) it’s apt to get passed around to someone who doesn’t know you yet – and they’ll call you as a result.

So why not teach your listing clients to use their own email signatures to help sell their homes?

Choose an attractive photo of their home and supply them with a thumbnail North Idaho Duplex for Saleimage – along with a link back to their home’s page on your site. Then have them add that photo, along with a linked title that says “Yourtown Home For Sale” to all of their outgoing email messages. Most of your clients will know how to add a signature, but if not, you can show them.

If your clients are the kind who send emails that others forward on, someone might just see that thumbnail, follow it back to your site, and turn into "The Buyer."

close

Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Joni Staples 03/04/2012 07:42 PM
  2. Joy Daniels 10/21/2012 04:18 PM
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Rainmaker
749,841
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Hi Bob - You really found an oldie here! I think this might be effective - and the price is certainly right.

October 23, 2012 09:39 AM
Rainmaker
187,119
Mary Sheridan
Creative Marketing, Buyer Agency 423-943-7655
NE TN,Johnson City,Kingsport,Jonesboro

I never thought of this.   Back before internet, I used to send flyers to everyone my sellers gave me - Christmas list, family, etc.    This is a great modern version, and much easier.   Sellers like to feel like we're a partnership and this helps.

October 25, 2012 04:14 PM
Rainmaker
749,841
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Mary - Internet has opened up a world of opportunites for inexpensive marketing - but of course it also places a whole lot more demands on us!

October 25, 2012 04:21 PM
Rainer
54,826
Rebecca L. Stanley
Big city experience, small town service
MBH Settlement Group, LC

Very interesting angle. More should use this as a tool in home selling. The more eyes that see something, the more likely it is to sell!

October 25, 2012 04:40 PM
Rainmaker
749,841
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Thanks Rebecca -That was what I thought. You just never know who might see it.

October 25, 2012 06:14 PM
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Marte Cliff

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Author Bio: Marte Cliff is a freelance copywriter who specializes in writing for the real estate profession.

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