Do you use Hobbs-Herder?

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Real Estate Agent with Coldwell Banker Sun Land Realty

Hobbs-Herder paid a yearly visit to our office. We have thought about using them in the past to do a professional layout for our team. The marketing materials that agents who do use them in our office are quite nice and we are wondering...by a show of hands (or e-mails) if you think the considerable money spent is worth it or not.

We do a good amount of business now and are not sure we should spend the additional money on the program. It needs to make our lives easier (not necessarily make us more money). We do the majority of our business of our website www.katyhomefinder.com so give us your opinion please.

 

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Jeffrey DiMuriaSouth Brevard Beach Homes   Jeffrey DiMuria  

  Phone:
  321.223.6253         
  e-mail
:
  Jeff@SouthBrevardBeachHomes.com
       www.SouthBrevardBeachHomes.com

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Rainmaker
782,085
Jeffrey DiMuria 321.223.6253 www.SouthBrevardBeachHomes.com
www.SouthBrevardBeachHomes.com
Coldwell Banker Sun Land Realty

Many of the agents in our office HATE the websites for HH even if they like the marketing materials.

I suggest a Point2Agent website and use one of the many sources that they offer who do site upgrades.

October 05, 2009 10:58 AM
Rainer
32,233
Sidney Jimenez
CDPE, Short Sale Expert, 954-665-9449,
Keller Williams

If you do any website, I would suggest something from a company that is not just real estate related because you will "look" like everyone else. Keep it simple and offer materials people want which gives them a reason to visit and coming back.

October 05, 2009 11:10 AM
Rainer
6,038
Chuck and Linda Sherman
Weichert Realtors

Thanks for the comments. I can design the look and feel of the site no problem. Just need someone to implement with all the real estate bells and whistles and a way to manage the contacts, emails etc. I've noticed that many of the Hobbs Herder sites look similar. Some are outstanding from a visual standpoint, but many are pedestrian.

October 05, 2009 12:39 PM
Rainer
32,233
Sidney Jimenez
CDPE, Short Sale Expert, 954-665-9449,
Keller Williams

The beauty of HH is how they make you understand what is important and what is not. A nice looking website with the "bells ans whistles" is not what you concentrate on. The key is to have a consistent look on all your materials. The site. Your emails, business card, signs...everything needs to be the same. The other major thing they help you to realize is that your brokerage is secondary. YOU are the commodity and your logo should be front and center. If you put the brokerage first then you are solidifying their marketing. They will remember the brokerage because at that point it is more familiar than your name.

The HH websites include a contact management software in which you can send branded emails to your clients and colleagues. One button sends it to everyone on your lists. It's similar to the many Realtor flyer emails except these look like your website and other materials. Look at some of the content offered in the  HH sites and they won't be the same cookie cutter offerings from the other template agent sites. If you want to build your own and have the extras put in the you might as well get the HH site and copy it for your other branding.

October 05, 2009 01:16 PM
Anonymous #17
Anonymous
Linda Sherman

I went to the seminar, was impressed with the presentation and did sign up with them to write copy and do the web site. I spoke with the webmaster (also a designer) who said that yes, they did have problems in the past keeping up when the market was crazy and booming. They are currently handling their work load quite well and don't anticipate scheduling problems.

As an owner of a graphic design firm for many years, my assessment of their price of approx. $5600 was not out of line to develop a site, given that all of the backend contact management and email software was provided.

We will see. I am willing and excted about working on this.

October 09, 2009 02:50 PM
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Rainmaker
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www.SouthBrevardBeachHomes.com
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