Dear Listing Agent: Yes, I’m Serious. Are You?

By
Real Estate Agent with Baird&Warner Fox Valley

Dear Listing Agent: Yes, I’m Serious. Are You?

“Is your buyer serious?” was the question I got from a listing agent this weekend when I called to schedule a showing in St. Charles IL. After waiting six hours for a return call, it was all I could do not to snap back “Nope, we’re not the least bit serious. I’m wasting my time and I want to waste yours, too.”

I know that sellers get weary of the cycle of cleaning-showing-disappointment, especially if their house has been on market a while. Many sellers who were on the market over the winter are hoping that the new crop of Spring shoppers will bring out that perfect buyer.  But some of these sellers — and their agents — are letting their cynicism and skepticism get in the way of selling a house in St. Charles.

Each buyer who enters the market is looking at the inventory with fresh eyes. The listing agent has a responsibility to be as excited today about the house as he was the day he entered the listing. The house has to shine on the internet and at the showings. If the house has fall photos, they should be updated with spring shots. A new front photo and new interior shots with re-arranged rooms might even attract a buyer who has been lurking for months.  The house should be easy to show and as perfect looking as it was the day of the first broker tour.

More thoughts for listing agents:

  • Check your remarks in the mls. ”$10,000 credit for a contract by December 1″  is just sloppy and shows you’re not paying attention.
  • If I call to schedule a showing, I am serious. Do not grill me, if I’m showing houses it’s because I have a serious and qualified buyer. That’s all I have to reveal so don’t ask me more.
  • If the schedule changes it’s the listing agent’s job to communicate it to the seller. Little kids throw up in the car, flights are late, people cut out whole subdivisions at the last minute…the list is endless. I’ll call, text or email the second I know the schedule is shifting. It is not my fault if you use an on-line showing application that doesn’t update you or you’ve turned your phone off for the day.
  • Buyers and their agents need info in a way they can use it. Written is best…leaving a long voice mail about all the upgrades in the house is a waste of time and insulting. If you have something important to say, it’s important enough to write down. Which brings me to….
  • Brochures are really important. There are usually lots of interesting details that might make a house stand out. I like seeing a map of the subdivision, a list of community events, park district and school information. Many agents are now offering an e-brochure to be sent before the showing, a great alternative to long paper brochures.
  • My feedback is brief but accurate. Don’t call me and ask me to make a particular suggestion in the feedback to the seller on price or improvements. That’s the listing agent’s job.

So let’s all enter the Spring market with a fresh attitude to match the fresh breezes. We owe it to our clients.

I list and sell houses in St. Charles, Geneva, Batavia, Wayne and Elburn IL. Want a fresh perspective on the market? Give me a call (630)94-7935.

Originally published at Foxvalleyrealestate.net
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This post was written by Leslie Ebersole of Baird & Warner Real Estate.
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without the express written permission of the author.

 

FOX VALLEY LIVING

 

My Email leslie.ebersole@bairdwarner.com

My Mobile (630)945-7935

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Location:
Illinois Kane County Saint Charles
Tags:
selling a home st charles il

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Rainmaker
1,686,843
Gabe Sanders
Stuart Florida Real Estate
Martin County Residential Homes, Condos and Land Sales

This is so often a sign of either a part time agent or a highly over priced listing.  If not those two, there are sure to be some other issues.

March 10, 2012 05:56 AM
Rainmaker
814,165
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

Updating the listing is a big deal. When "won't last at this price" is still in the remarks after 180 days (along with  typos), you have to wonder. 

March 10, 2012 08:36 AM
Ambassador
1,518,686
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Leslie - It's our job to make sure a deal gets put together.  We need to work together to do it, and I agree with your suggestions.

March 10, 2012 09:08 PM
Rainmaker
248,394
Jeff Pearl
RE/MAX Distinctive / LIC in VA

Leslie, Good list. Personally, I actually would have said " No, we're not serious, we just feel like wasting everyones time today because we have nothing else to do" or something along those lines. This sounds like the type of listing agent that causes properties not to be shown and get sold. I leave info that helps the buyers agent answer questions about the property, like monthly utitlity bills, well and septic info, building permits for decks, additions, finished basements, etc. I don't really like listings agents that leave personal promotion cd's and brochures about how great they, etc.

March 11, 2012 06:30 AM
Rainmaker
545,434
Corinne Guest
Find Your Barrington Dream Country Suburban Home
Managing Broker-Barrington Realty Company

I agree with you 99%. The 1% is the one that makes us all very tired and those are the agents that will show homes to anything that walks on two legs in the hope of a sale and commission check. Some agents in the past have laughed at me but I know it happens, we all do.

However if the listing agent has experienced that before, she should never have questioned you about how you run your business or whether your buyers were legitimate. As listing agents and sellers, we have to accept there are some time wasters out there, both consumers and agents.

(I guess I need to stop writing "Agents" seeing as everyone in IL is now a "Broker" of some kind :)

March 21, 2012 07:19 AM
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Leslie Ebersole

REALTOR - Chicagonulls Western Suburbs
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