How many eyeballs can find your listing online?

By
Real Estate Agent with Coldwell Banker Residential
http://actvra.in/wKK

In today's marketplace, when selling a home... the internet is the place to be.  We know that almost every buyer begins his/her search on the internet, so that's the place we need to be.

In comparing our local Evanston marketplace, with the other real estate agencies... Who is getting the most eyeballs... the most unique views of your listings??

I used a site called "compete.com" to check the unique views of companies in our area.  Compete.com is an independent website that has no relationship with coldwell banker or any other real estate agency.  You can use it to check the traffic of any website. 

Here is Jameson/Southeby's (formerly Prairie Shores)... they only get 3,004 unique visitors to view your properties in the same sampling sampling period (I think it's a month).

Our newest competition... @properties, has 12,817 unique visitors.  Better... but still no cigar.

Koenig & Strey, another local firm, with only 5,348 unique views on their site.

And there's Baird & Warner, a very popular local company, with a better result (they actually have a terrific website, that consumers really like).. 40,527 unique views...

And here's our local site... coldwellbankeronline.com.  As you can see, we're crushing it, with 115,873 unique visitors to view your home on our site!  Almost triple our nearest competition... and almost double of all of the above combined.

~~~~~~~~~~~~~~~~~

So, why is it that so many more people are viewing out local site (after all, it's very similar to theirs... it's a local site, with only local listings.. why is it that so many more people are choosing to view our site, over others?

Well, it probably comes down to the fact that we don't require viewers to "sign in" and give us their e-mail address and other information.  We're more interested in allowing people to view your property, than we are with collecting potential leads from email addresses of people who really don't want to be contacted yet.

So, if we know that the buyer beings his search on the internet... why wouldn't you want to list with the company that gets your property viewed by the most people??

And now... if I really want to play unfair:

Here's our national site... with over a Million views!!  Now that's a lot of eyeballs!  And if you want to know how that holds up to another national site, you might be interested to see this one:

Here's activerain.com with a very respectable 687,419 unique views.  Very impressive!

btw... you wanna know why Realtor.com can charge us as much as they do, for advertising with them?  How about THIS:

Now those are some impressive numbers... and notice that they're ranked as the 154th most visited site on the entire freakin' internet!!  That's how they can get away with charging what they do.  They bring a lot of eyeballs to the game

- 3

Posted by

 ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

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Rainmaker
287,363
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

You certainly did your homework, Alan. Congrats on the great website stats.

Mar 05, 2012 10:24 AM #3
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Wallace - that is awesome!

Bill - I knew that you would.

Sandy - wasn't that difficult... really.

Dick - it's a great tool.... and I know that Zillow an Realtor.com have been going back and forth for a while... but I think that Realtor.com is still the 800 lb. gorilla in the room... because many of the visits to Trulia and to Zillow are not to look at houses.  They get a lot of traffic for their discussion areas and Zestimates.  Realtor.com is soley for the purpose of viewing homes...and Realtors.

Mar 05, 2012 10:50 AM #4
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Alan - Thanks for a great new tool and some excellent information. I checked Trulia & Zillow against Realtor.com - Zillow's got Realtor beat by about a 800k, and Trulia's a close 3rd, about 600k back from Realtor. I'm going to check out our competition now.

Mar 05, 2012 10:51 AM #5
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Bryan Robertson
Catarra Real Estate, Inc - Los Altos, CA
Broker, Author, Speaker

I'm with Bliz, always a big fan of data.  I'm going to visit this site and keep tabs on the competition, as well as myself.

Mar 05, 2012 11:02 AM #6
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Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Thanks for giving me a great idea to check out the hits on my competition!  This is terrific info for a listing presentation Alan!  CB does a terrific job in your area!  

Mar 05, 2012 11:12 AM #7
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Bryan - an excellent idea.

Brenda - I thought so, too.

Mar 05, 2012 11:54 AM #8
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Karen Fiddler, Broker/Realtor
HOM Sotheby's Intl Realty, 949-510-2395 - Laguna Beach, CA
Laguna Beach & Lake Arrowhead, CA (949)510-2395

Interesting....good to know the numbers when you are deciding on advertising and dollars spent. So...guess Realtor.com is a good investment? hmmm

Mar 05, 2012 12:03 PM #9
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Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

Advertising pennies should always seek the eyeballs. Thanks for the post!

Mar 05, 2012 12:32 PM #10
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Karen - I wouldn't go that far.

Doug - and qualified eyeballs (those actually looking to buy) are even better.

Mar 05, 2012 01:07 PM #11
Rainmaker
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Gene Mundt
www.genemundt.com - Joliet, IL
Mortgage Lender - Chicago/Chicagoland Mortgages

The numbers don't lie, Alan ... and obviously your numbers are great.  People like to work those that are successful at what they do.  Promoting yourself via your impressive and successful numbers is only smart.  Hope the stats only continue to grow ... as does your business ...

Gene

Mar 05, 2012 02:38 PM #12
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Gene - I hope so, too.

Mar 05, 2012 02:55 PM #13
Rainer
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Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

Alan, I am waiting for numbers that demonstrate a relationship between closings and eyeballs on a website. 

 

Mar 05, 2012 03:43 PM #14
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Marge - that'll come.  It takes time.

Mar 05, 2012 04:58 PM #15
Rainmaker
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Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

I'd never heard of Compete.com -- fascinating!  Our company website managers tell us that the person registered on our site is probably registered at two other search sites as well.  So the actual eyeballs are less than their sum.

Mar 05, 2012 07:22 PM #16
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Dianne - very probable...

Mar 05, 2012 07:42 PM #17
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Alan having good content and making it easy to access will bring visitors and hopefully they turn into clients. Nice for Realtor.com to sell us back the leads from the listings we post

Mar 05, 2012 08:10 PM #18
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Mimi Foster
EPIC Real Estate Group - Colorado Springs, CO
Realtor - Colorado Springs

This is an incredible post with really useful information.  I am excited to check it out - tomorrow - when I'm conscious.

Mar 05, 2012 09:19 PM #19
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Ed - well...  I wouldn't go that far.. but you gotta admit... they get the eyeballs.

Mimi - you always say that.

Mar 06, 2012 05:36 AM #20
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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

I've never been to compete.com but will have to check it out. Cool.

Mar 06, 2012 01:03 PM #21
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Melissa - it's a nice tool to have in your tool kit.

Mar 06, 2012 02:10 PM #22
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