DOOR KNOCKING FOR REAL ESTATE

By
Real Estate Agent with Charles Rutenberg Realty - Naperville

Are you looking to kick start your real estate business? 

I know I would like to sell more homes, so I am getting back to the most productive lead generating activity there is...

Door knocking.

It has been 5 years since I was last out, and I am excited to get started.

Here is how I do it:

DOOR KNOCKING FOR REAL ESTATE

  1. Location, location, location
    All neighborhoods are not created equally, so choose your neighborhood carefully.  I like door knocking in townhome communities, ideally ones with one car garages.  These neighborhoods generally will have a higher turnover rate, making the time I spend more effective.

  2. Timing
    I have found the two most productive times for door knocking to be 5 PM on weeknights, and 10 AM on weekends.  People are usually home at these times, and remember the goal is to talk to people

  3. Hand them something
    I print out the comps of the neighborhood, and staple my card to it.  As they open the door, I hand them the comps and start my script.  Since most people want to know what is happening in their neighborhood, this usually prevents them from shutting the door in my face.

  4. Use a Script
    Keep your script simple and short.  Here is mine: "Hi, my name is Ken Tracy.  I am a REALTOR with Keller Williams here in Naperville.  I market this neighborhood very effectively.  I am out looking for people who are moving in two years or less so that I can go to work for them..."

  5. Make your goal action oriented, not results oriented
    To avoid burnout, my goal every night out is to talk to 10 people at the door.  This usually takes only 30 to 40 minutes.  Even "Not interested" counts.

  6. Get contact info
    If someone tells me they plan on moving, I get their phone number and email address.  I then set them up with an automated email search of their neighborhood, so they know what we will be competing against when they do put their home on the market.

  7. Follow up
    The day after door knocking, I send everyone I met a hand written note thanking them for their time along with my business card.  I even send them to the door slammers.  Who knows?  Maybe they were having a bad day...

 

Again, if you are looking to increase your sales, there is no more effective way than door knocking.  So if you want to boost your sales, please join me.

I will be posting my results, and would love to hear any successes from others...

Ken


Carrolwood, Naperville   -townhome communities like Carrolwood in Naperville are great for door knocking...

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Topic:
Real Estate Sales and Marketing
Location:
Illinois Du Page County Naperville Carrolwood
Groups:
"Whacked"!!!
The Lounge at Active Rain
Marketing for Cheapskates
Almost Anything Goes
Addicted to Active Rain
Tags:
carrolwood naperville
real estate prospecting
door knocking for real estate

Comments 17 New Comment

Rainer
63,627
Rick Cunningham
Re/Max Realty Services Inc.
Hi Ken, your totally right, I was scared at first to knock on people's doors then my sister and myself paired up and started knocking. We have been recently been knocking areas inviting the neighbours to our Open Houses and the response has been surprisingly positive!
March 10, 2012 02:37 PM
Rainer
3,068
Dwight Conway
Conway & Lloyd Real Estate

Hi Ken,

I have been thinking about door knocking in my area. Weather is great!! I think I will start this next week.

March 23, 2012 01:59 PM
Rainmaker
470,437
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Rick and Dwight.  Thanks for stopping in!

I am so glad to hear others are out doing it...

It is surprisingly easy!  Good luck!

Thanks again!

Ken

March 23, 2012 06:44 PM
Rainmaker
267,684
Inna Ivchenko
Los Angeles / Valley Homes
Mannis Real Estate Group

I'm been going ( 'going') to door knock for years! Still 'going'. After they start talking to you, it is easy, but how to actually .....meet them face to face?

Most ignore you, some put  cute little plaques that reads something like this: ' If I didn't know you were coming, you better be going.' :), some shut the door at your face after you smile and introduce yourself.

Gotta love being in sales:)


July 17, 2012 09:53 AM
Rainer
5,912
Leilani Almazan
Leilani Almazan, SRS-ABR-CFS,CPRES,GHS
Integrity First Realty

Hi Ken,

I'm going to atempt door knocking and this really encouraged me. Thank you so much for sharing! :D

May 09, 2013 07:15 PM
Rainmaker
470,437

Ken Tracy

Naperville Illinois Real Estate
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My story. From rags to riches in the crazy world of real estate sales...


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