DOOR KNOCKING FOR REAL ESTATE

By
Real Estate Agent with Charles Rutenberg Realty - Naperville

Are you looking to kick start your real estate business? 

I know I would like to sell more homes, so I am getting back to the most productive lead generating activity there is...

Door knocking.

It has been 5 years since I was last out, and I am excited to get started.

Here is how I do it:

DOOR KNOCKING FOR REAL ESTATE

  1. Location, location, location
    All neighborhoods are not created equally, so choose your neighborhood carefully.  I like door knocking in townhome communities, ideally ones with one car garages.  These neighborhoods generally will have a higher turnover rate, making the time I spend more effective.

  2. Timing
    I have found the two most productive times for door knocking to be 5 PM on weeknights, and 10 AM on weekends.  People are usually home at these times, and remember the goal is to talk to people

  3. Hand them something
    I print out the comps of the neighborhood, and staple my card to it.  As they open the door, I hand them the comps and start my script.  Since most people want to know what is happening in their neighborhood, this usually prevents them from shutting the door in my face.

  4. Use a Script
    Keep your script simple and short.  Here is mine: "Hi, my name is Ken Tracy.  I am a REALTOR with Keller Williams here in Naperville.  I market this neighborhood very effectively.  I am out looking for people who are moving in two years or less so that I can go to work for them..."

  5. Make your goal action oriented, not results oriented
    To avoid burnout, my goal every night out is to talk to 10 people at the door.  This usually takes only 30 to 40 minutes.  Even "Not interested" counts.

  6. Get contact info
    If someone tells me they plan on moving, I get their phone number and email address.  I then set them up with an automated email search of their neighborhood, so they know what we will be competing against when they do put their home on the market.

  7. Follow up
    The day after door knocking, I send everyone I met a hand written note thanking them for their time along with my business card.  I even send them to the door slammers.  Who knows?  Maybe they were having a bad day...

 

Again, if you are looking to increase your sales, there is no more effective way than door knocking.  So if you want to boost your sales, please join me.

I will be posting my results, and would love to hear any successes from others...

Ken


Carrolwood, Naperville   -townhome communities like Carrolwood in Naperville are great for door knocking...

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Topic:
Real Estate Sales and Marketing
Location:
Illinois Du Page County Naperville Carrolwood
Groups:
"Whacked"!!!
The Lounge at Active Rain
Marketing for Cheapskates
Almost Anything Goes
Addicted to Active Rain
Tags:
carrolwood naperville
real estate prospecting
door knocking for real estate

Comments 18 New Comment

Show All Comments
Rainmaker
855,776
Donna Foerster
Metro Denver Real Estate Agent
Cherry Creek Properties, LLC

Hi Ken~ I like your approach.  We tried door knocking last year for Short Sale listings.  We didn't have any success, but of course, it's a delicate situation.

March 05, 2012 02:02 PM
Rainmaker
672,850
Gene Mundt
Mortgage Lender - Chicago/Chicagoland Mortgages
www.genemundt.com

Ken:  You're a go-getter!  Love it!  And you're right ... most people want to know what's happening sale-wise in their area, so you're providing them with a service by being informed and passing it on.  Best of luck to you in this endeavor ...

Gene

March 05, 2012 02:35 PM
Rainmaker
475,750
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Gene and Donna.  Thanks!  I am a go getter, aren't I!!!!

Donna, most short sale sellers don't really care about selling.  Perhaps that was the reason for the tepid response...

Thanks again!

Ken

March 05, 2012 03:41 PM
Rainmaker
525,909
Shirley Parks
Broker, 210-414-0966, San Antonio TX Homes
Sands Realty 210-414-0966

Hi Ken, I think this is a good idea.  Being a female, I would have to have my hubby along for safety.

March 05, 2012 06:19 PM
Ambassador
828,396
John McCormack
AlbuquerqueHomes.com
Albuquerque Homes Realty * www.AlbuquerqueHomes.com

Ken -  You're a braver soul than I my friend.  I'll be watching if it works for you.... Well then I might just have to reconsider becoming a door knocker!  Keep us informed and make it a great day in all you do!

March 06, 2012 11:56 AM
Rainmaker
393,413
Nancy Laswick
Your Phoenix/Scottsdale REALTOR®
REALTY ONE GROUP

Hi Ken, I found this after seeing your most recent post. This is an excellent plan I'm looking forward to reading about your results. Many thanks for sharing your script. This post should have been featured.

March 08, 2012 12:45 PM
Rainmaker
475,750
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Shirley, Nancy and John.  Thanks so much!  I would have liked to have had this post featured too!

I undertand being a woman, one might not feels safe.  It gives me an advantage...

Thanks again guys!

Ken

March 08, 2012 02:05 PM
Ambassador
625,137
Doug Rogers
Your Pineville Louisiana Agent
Bayou Properties Realty

I would have never thought to target town homes. Hmm...looks like I will be subscribing to your blog!

 

March 08, 2012 06:08 PM
Rainmaker
475,750
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Doug. Thanks!  I come up with a good idea from time to time...

Thanks again!

Ken

March 09, 2012 01:49 PM
Anonymous #10
Anonymous
Lori Demirdjian

Hi Ken,

Door knocking is the best! I find it takes about 12-18 months of consistently knocking one area, and then the results start coming in.  Great blog post! Hope your business sees a boom....I'll be on the streets this weekend in sunny San Diego!

March 09, 2012 08:10 PM
Rainer
121,872
Richard Wilson
Town or Country, in Colorado, we do it all.
Cherry Creek Properties, LLC

Hi Ken,

Great post!  I started farming an area in January and after 3 direct mail contacts, I am going to start walking the neighborhood.  Thanks for the great tips!

March 09, 2012 09:08 PM
Rainmaker
475,750
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Richard and Lori.  Thanks so much.

It really isn't that hard, and most people are very receptive...

Thanks again!

Ken

March 10, 2012 12:28 PM
Rainer
63,627
Rick Cunningham
Re/Max Realty Services Inc.
Hi Ken, your totally right, I was scared at first to knock on people's doors then my sister and myself paired up and started knocking. We have been recently been knocking areas inviting the neighbours to our Open Houses and the response has been surprisingly positive!
March 10, 2012 02:37 PM
Rainer
3,068
Dwight Conway
Conway & Lloyd Real Estate

Hi Ken,

I have been thinking about door knocking in my area. Weather is great!! I think I will start this next week.

March 23, 2012 01:59 PM
Rainmaker
475,750
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville

Hi Rick and Dwight.  Thanks for stopping in!

I am so glad to hear others are out doing it...

It is surprisingly easy!  Good luck!

Thanks again!

Ken

March 23, 2012 06:44 PM
Rainmaker
304,345
Inna Ivchenko
Los Angeles / Valley Homes
Mannis Real Estate Group

I'm been going ( 'going') to door knock for years! Still 'going'. After they start talking to you, it is easy, but how to actually .....meet them face to face?

Most ignore you, some put  cute little plaques that reads something like this: ' If I didn't know you were coming, you better be going.' :), some shut the door at your face after you smile and introduce yourself.

Gotta love being in sales:)


July 17, 2012 09:53 AM
Rainer
5,912
Leilani Almazan
Leilani Almazan, SRS-ABR-CFS,CPRES,GHS
Integrity First Realty

Hi Ken,

I'm going to atempt door knocking and this really encouraged me. Thank you so much for sharing! :D

May 09, 2013 07:15 PM
Rainmaker
304,345
Inna Ivchenko
Los Angeles / Valley Homes
Mannis Real Estate Group

I'd love to door knocking to townhouses, but here in my location( California) you are not allowed to solicit any business in communities.

June 17, 2014 12:24 AM
Show All Comments
Rainmaker
475,750

Ken Tracy

Naperville Illinois Real Estate
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