DOOR KNOCKING FOR REAL ESTATE

By
Real Estate Agent with Charles Rutenberg Realty - Naperville

Are you looking to kick start your real estate business? 

I know I would like to sell more homes, so I am getting back to the most productive lead generating activity there is...

Door knocking.

It has been 5 years since I was last out, and I am excited to get started.

Here is how I do it:

DOOR KNOCKING FOR REAL ESTATE

  1. Location, location, location
    All neighborhoods are not created equally, so choose your neighborhood carefully.  I like door knocking in townhome communities, ideally ones with one car garages.  These neighborhoods generally will have a higher turnover rate, making the time I spend more effective.

  2. Timing
    I have found the two most productive times for door knocking to be 5 PM on weeknights, and 10 AM on weekends.  People are usually home at these times, and remember the goal is to talk to people

  3. Hand them something
    I print out the comps of the neighborhood, and staple my card to it.  As they open the door, I hand them the comps and start my script.  Since most people want to know what is happening in their neighborhood, this usually prevents them from shutting the door in my face.

  4. Use a Script
    Keep your script simple and short.  Here is mine: "Hi, my name is Ken Tracy.  I am a REALTOR with Keller Williams here in Naperville.  I market this neighborhood very effectively.  I am out looking for people who are moving in two years or less so that I can go to work for them..."

  5. Make your goal action oriented, not results oriented
    To avoid burnout, my goal every night out is to talk to 10 people at the door.  This usually takes only 30 to 40 minutes.  Even "Not interested" counts.

  6. Get contact info
    If someone tells me they plan on moving, I get their phone number and email address.  I then set them up with an automated email search of their neighborhood, so they know what we will be competing against when they do put their home on the market.

  7. Follow up
    The day after door knocking, I send everyone I met a hand written note thanking them for their time along with my business card.  I even send them to the door slammers.  Who knows?  Maybe they were having a bad day...

 

Again, if you are looking to increase your sales, there is no more effective way than door knocking.  So if you want to boost your sales, please join me.

I will be posting my results, and would love to hear any successes from others...

Ken


Carrolwood, Naperville   -townhome communities like Carrolwood in Naperville are great for door knocking...

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Show All Comments
Rainmaker
957,478
Donna Foerster
Cherry Creek Properties, LLC - Parker, CO
Metro Denver Real Estate Agent

Hi Ken~ I like your approach.  We tried door knocking last year for Short Sale listings.  We didn't have any success, but of course, it's a delicate situation.

Mar 05, 2012 02:02 PM #1
Rainmaker
708,944
Gene Mundt, Chicago-area Mortgage Lender - www.genemundt.com
NMLS #216987 - New Lenox, IL
708.921.6331 - 37 yrs experience

Ken:  You're a go-getter!  Love it!  And you're right ... most people want to know what's happening sale-wise in their area, so you're providing them with a service by being informed and passing it on.  Best of luck to you in this endeavor ...

Gene

Mar 05, 2012 02:35 PM #2
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Gene and Donna.  Thanks!  I am a go getter, aren't I!!!!

Donna, most short sale sellers don't really care about selling.  Perhaps that was the reason for the tepid response...

Thanks again!

Ken

Mar 05, 2012 03:41 PM #3
Rainmaker
526,326
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Homes

Hi Ken, I think this is a good idea.  Being a female, I would have to have my hubby along for safety.

Mar 05, 2012 06:19 PM #4
Ambassador
910,004
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Ken -  You're a braver soul than I my friend.  I'll be watching if it works for you.... Well then I might just have to reconsider becoming a door knocker!  Keep us informed and make it a great day in all you do!

Mar 06, 2012 11:56 AM #5
Rainmaker
415,430
Nancy Laswick
REALTY ONE GROUP - Phoenix, AZ
Your Phoenix/Scottsdale REALTOR®

Hi Ken, I found this after seeing your most recent post. This is an excellent plan I'm looking forward to reading about your results. Many thanks for sharing your script. This post should have been featured.

Mar 08, 2012 12:45 PM #6
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Shirley, Nancy and John.  Thanks so much!  I would have liked to have had this post featured too!

I undertand being a woman, one might not feels safe.  It gives me an advantage...

Thanks again guys!

Ken

Mar 08, 2012 02:05 PM #7
Ambassador
639,526
Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

I would have never thought to target town homes. Hmm...looks like I will be subscribing to your blog!

 

Mar 08, 2012 06:08 PM #8
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Doug. Thanks!  I come up with a good idea from time to time...

Thanks again!

Ken

Mar 09, 2012 01:49 PM #9
Anonymous
Anonymous
Lori Demirdjian

Hi Ken,

Door knocking is the best! I find it takes about 12-18 months of consistently knocking one area, and then the results start coming in.  Great blog post! Hope your business sees a boom....I'll be on the streets this weekend in sunny San Diego!

Mar 09, 2012 08:10 PM #10
Rainer
130,772
Richard Wilson
Cherry Creek Properties, LLC - Colorado Springs, CO
Town or Country, in Colorado, we do it all.

Hi Ken,

Great post!  I started farming an area in January and after 3 direct mail contacts, I am going to start walking the neighborhood.  Thanks for the great tips!

Mar 09, 2012 09:08 PM #11
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Richard and Lori.  Thanks so much.

It really isn't that hard, and most people are very receptive...

Thanks again!

Ken

Mar 10, 2012 12:28 PM #12
Rainer
63,627
Rick Cunningham
Re/Max Realty Services Inc. - Brampton, ON
Hi Ken, your totally right, I was scared at first to knock on people's doors then my sister and myself paired up and started knocking. We have been recently been knocking areas inviting the neighbours to our Open Houses and the response has been surprisingly positive!
Mar 10, 2012 02:37 PM #13
Rainer
3,068
Dwight Conway
Conway & Lloyd Real Estate - Lawrenceburg, KY

Hi Ken,

I have been thinking about door knocking in my area. Weather is great!! I think I will start this next week.

Mar 23, 2012 01:59 PM #14
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Rick and Dwight.  Thanks for stopping in!

I am so glad to hear others are out doing it...

It is surprisingly easy!  Good luck!

Thanks again!

Ken

Mar 23, 2012 06:44 PM #15
Rainmaker
350,012
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

I'm been going ( 'going') to door knock for years! Still 'going'. After they start talking to you, it is easy, but how to actually .....meet them face to face?

Most ignore you, some put  cute little plaques that reads something like this: ' If I didn't know you were coming, you better be going.' :), some shut the door at your face after you smile and introduce yourself.

Gotta love being in sales:)


Jul 17, 2012 09:53 AM #16
Rainer
5,912
Leilani Almazan
Integrity First Realty - San Diego, CA
Leilani Almazan, SRS-ABR-CFS,CPRES,GHS

Hi Ken,

I'm going to atempt door knocking and this really encouraged me. Thank you so much for sharing! :D

May 09, 2013 07:15 PM #17
Rainmaker
350,012
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

I'd love to door knocking to townhouses, but here in my location( California) you are not allowed to solicit any business in communities.

Jun 17, 2014 12:24 AM #18
Rainer
12,674
Cathy Hoogeboom
Fort Worth, TX
Helping you Love the Life you Live
This is a very handy bit of information, so thank you. I have only been an agent a few months and am so excited about door knocking! I am starting tonight and can't wait to get out and meet people- I was going to go this morning, but read here and a few other places that evenings are better. Thanks for the tip(s)!
Sep 15, 2014 06:50 AM #19
Rainmaker
484,854
Ken Tracy
Charles Rutenberg Realty - Naperville - Naperville, IL
Naperville Illinois Real Estate

Hi Cathy.  Thanks for reading! 

Good luck in all that you do!

Ken

Sep 24, 2014 11:23 AM #20
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Rainmaker
484,854

Ken Tracy

Naperville Illinois Real Estate
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