Example of a listing that frustrates hard working agents

By
Real Estate Agent with RE/MAX Advantage

This particular listing is a nice house.  It has high ceilings, is all brick, has wood windows, 2800 sq. ft. of living space, hardwood floors, several acres, double oven, Jennaire stove-top and lots of other great features. 

But in our MLS there is one photo.  We can put in 12 pictures.  When the agent was filling in the features, he/she put "see remarks" in 9 places.  These places were for exterior, heating and air, kitchen equipment, lot, other rooms, road surface, roof, stories and utilities.  When "see remarks" is used it should be explained in the remarks section.  On this listing the remarks says, "Great home on the edge of town.  Lots of potential;  room to spread out. Lots of trees and a pond.  Brand new hear and air."

We can upload documents to our MLS.  Two sets of documents were uploaded.  Both were for the property disclosure for a different property.  With a listing like this you want to just shake your finger at the agent and say, "Get better!  Review your listing.  If the secretary put it in, make sure it is right and does a good job of showing off a great property!" 

 

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Location:
Arkansas
Groups:
What NOT to do in REAL ESTATE - BAD BUSINESS
Tags:
real estate
arkansas
listing
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Rainmaker
351,927
Donna Yates Real Estate - serving
North Georgia Metro & Mountains
ReMax Town and Country
Barbara:  If a Realtor was the one to put a listing like that in MLS, I am truly embarrassed for that person.  Is it just laziness?!  If I were the owner of the home and saw that listing, I would be furious!  I hope there's a good explanation for work so shoddy but I can't imagine what explanation would be good enough.
December 09, 2007 08:59 PM
Rainmaker
214,395
Antoinette Scognamiglio
GRI, ASP - Homes for Sale - Jefferson Township NJ
Coldwell Banker Residential Brokerage

Barbara, I heard a nightmare listing story recently that almost made my hair stand on end.  The home was listed by two of the "top agents" in this specialty market. 

HORRIBLE customer service, HORRIBLE to NO marketing efforts befitting the home.  I'm the third agent in.  Let's see what happens. 

If I get the listing, I don't even know if I can blog about this experience as who knows who is reading here and I don't want to burn bridges, even if the agents do....well, you know what I mean.  ;)

December 09, 2007 09:01 PM
Rainmaker
128,767
DALIA KIBBY
Selling Broward County Homes with Passion!
Keller Williams Realty Partners SW
My guess is that the list agent is a newly licensed relative of the sellers.  WHy else give this valuable listing to someone so careless?  Pathetic work, indeed!  I wonder if those sellers have checked their listing on realtor.com? 
December 09, 2007 09:10 PM
Rainer
104,699
Don Stern
Greater Baton Rouge Real Estate
Realty Executives South Louisiana
Sometimes I think our Realtor Code of Ethics does more harm than good.  This is an example.  This agent has a client who has been entrusted to provide professional marketing and clearly isn't getting it.  It seems to me that this person would be better off if someone clued him/her in. 
December 09, 2007 09:18 PM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage

Mike, I must read your blog!  Thanks.

Christina, good idea but this is a long time agent and I really like him/her.

William, I guess there could be potential liability here. 

Julie, sounds as if you do a good job.

Katheryn, I could do much better!!

Donna, the agent is very experienced, just forgetful, I think.

Antoinette, I agree.  We can only say so much on a blog.

Dalia, Nope!  Long time agent but probably friends.

Don, thanks for the comments. 

Melissa,  I think they should be put in even if they are horrid.  It might save my driving to a place in the boonies and wasting my gas money and my client's time.

 

December 09, 2007 09:46 PM
Rainer
53,113
Eric Lee
e-PRO, SFR - Phoenix, AZ
Realty Executives

Let me pose this to the board. Obviously the Code of Ethics prohibits soliciting this listing while it's still listed with the other agent. What would you think of putting together some postcards subtly detailing how bad the listing is ("Don't market your house like your neighbor!" OK maybe that's a little blunt.) and mailing it to all the neighbors?

Eventually it will get back to this owner what's going on. Not sure I want to go down the road of negative advertising but owners need to know what their MLS listing looks like and that you are utilizing every feature of the MLS to get their house sold. I email my clients their listing (except for the Realtor remarks which I cannot email) when we list and every time we change anything so they can see the pictures and description and check the information to make sure it's all accurate.

December 10, 2007 09:16 PM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage
Eric, sounds as if you do an excellent job.  I think your ideas have merit.  Thanks for the comments.
December 10, 2007 09:47 PM
Rainmaker
277,918
Mark Horan
"The Resident Chef" - Resident Team Realty LLC &
Resident Team Realty, LLC & Toni's Property Management LLC
Barbara- This really gets my goat. This is why FSBO's exist. One agent making a bad name for our profession. Makes me sick.
December 11, 2007 01:19 AM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage
Mark, this listing agent is the most loved person.  He/she is a public relations expert.  Listings come because of  the person's personality.  Most people don't keep up with what is on MLS or advertised or how the internet is used.  There's not a lot that can be done.  If I called up and complained about the listing, the person would be entirely apologetic and promise to do better and I'd believe every word of it!
December 11, 2007 07:03 PM
Anonymous #16
Anonymous
Anonymous

I would not trust anyone but myself to provide the information for my listings. Even though you may have someone working for you like an assistant- it is your butt in the sling if the information is wrong.

See remarks, See remarks- sounds like lazy to me........

December 17, 2007 12:00 PM
Rainmaker
39,890
Margaret Hokkanen
→ Carlsbad Real Estate
SurfTheTurf.com, Inc.

One thing that I've recommended to homeowners if they are interviewing agents is to ask their agent for a copy of the MLS entry (with confidential remarks) for their review/revision.  It's a quick way for homeowners to know if the agent is doing his/her job.  For the agent, it's good practice to get a copy that's initialed by the client just for one's records in case something comes up about how the property has been described (e.g., if the agent is relying upon the non-visible description provided by the client).

December 17, 2007 06:42 PM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage
Margaret, thanks for comments.  That sounds like a good idea!
December 17, 2007 09:49 PM
Rainer
33,629
Melissa Olson
HOPE Lending LLC
HOPE Lending LLC
Barbara...thanks for posting this.  I wonder why sometimes the basics seem to be forgotten.
January 01, 2008 11:16 PM
Rainmaker
939,674
Georgie Hunter
Maui Real Estate sales and lifestyle info
Hawai'i Life Real Estate Brokers
This kind of behavior gives us all a bad name.
January 02, 2008 03:17 AM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage

Melissa, thanks for comments.

Georgina, than you for stopping by my blog.

January 02, 2008 07:08 AM
Rainmaker
497,227
Susan Haughton, REALTOR Alexandria VA Homes for Sale

I used to think these listings were entered by bad agents.  Lazy agents.  But this example and others I have seen on our local multiple listing service have recently changed my opinion. 

IT MUST BE INTENTIONAL.  No one can be that incompetent or that lazy, continue to attract clients and stay in business, can they?  :-)  

All kidding aside, I recently saw a $1.675 million home listed with no photos (don't want to advertise the priceless antiques, perhaps?  Okay, I get that) and no description.  A dot under comments.  That's it, a period.  Nada.  Of course, who was the selling agent?  Ah...the listing agent.  LOL  Sometimes there IS a method to their madness.

Usually not, though.  It never ceases to amaze me what I see.

p.s.  I TOTALLY agree about posting pictures when the property needs work.  Nothing is more frustrating than not seeing the property as it really looks.  There is a huge market out there of people who WANT a house that needs work.  And if I am previewing or showing something specific, I really don't need to waste my time on properties that are not described accurately, with no pix. Just my $.02.

January 07, 2008 04:42 PM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage
Susan, thanks for your comments.  I do feel that there are lots of agents who don't know how to use a digital camera at all.  But some are very likable and if the "bad" listing stays listed long enough it will sell after some agent does their own research and all the work.  Or that agent may stumble upon the buyer him/her self and get both sides.  Then he/she feels like a GREAT agent!
January 07, 2008 04:56 PM
Rainmaker
497,227
Susan Haughton, REALTOR Alexandria VA Homes for Sale

Barbara, I think you are exactly right!  Of course, if I was one of those agents who didn't know how to use a camera, I would learn or pay someone to do it for me.  I just cannot imagine not doing my job to the absolute best of my ability.  But you know what -- some of these folks probably are doing just that - the best they can.  That's the sad part.

January 07, 2008 06:03 PM
Rainmaker
135,240
Terry Iwaniw
Realtor - S NJ
Avalar Atlantic Properties

Thanks for the info, Barbara. It makes one wonder if the agent is really interested in selling the property or not.

 

January 07, 2008 09:22 PM
Rainmaker
713,144
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage
Terry, thanks for comment.  I guess they always want to sell but just don't want to help others sell.....therefore not doing a good job for the client. 
January 07, 2008 09:28 PM
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Rainmaker
713,144

Barbara S. Duncan

CRS, GRI, e-PRO, Searcy AR
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