New Timelines for businesses, guidelines, rules and opinions...

Services for Real Estate Pros with ha media group

There has been an awful lot of chatter in various circles about new timelines release for business pages.  Some people are cursing at the changes (literally), others are taking it all in stride.  In the spirit of perpetually testing new shiny things, we threw up our new cover last night, which will quite possibly be replaced many times in the next few months.

Our New Facebook Cover

[ To go to our actual timeline, follow this link: ]

Being able to drastically change such a large piece of real estate is appealing enough in its own right, and of course it helps to have this much space to put across a message of some kind.

[if you are wondering, the space you have is precisely: 849 px X 313 px].

A few other positives, at first glance:

  • Ability to message the page admin directly from within the page is a really cool feature.  No need to hunt for info through the about page.
  • Ability to pin a particular story to the top of the timeline, where it will stay for 7 days.  Yep, that’s pretty darn nifty, if you ask me.  Use that space wisely, peeps.  Last thing you want to do is pin a listing to that space.  Find something worthwhile or don’t pin, and let nature take its course (in case of FB timelines, nature = chronology+interactions)
  • Twitter tab – theoretically, looks like a positive. So far we can’t figure out how to connect this tab to corporate instead of personal twitter accounts though.
  • Ability to highlight or hide a post or a story from the timeline (yep, same as what we are now accustomed to on our personal timelines).
  • Rules with respect to Timeline cover image.  A lot of complaints about this one, but for what it’s worth, I think this is long overdue.  Whether or not Facebook will be able to enforce their new rules remains to be seen, but I like the direction and the not so subtle message to brands and businesses that Facebook is for interaction first, selling last if at all.

[Here are those rules, if you are curious:

Covers may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”]


  • Messaging function through business pages needs to be fixed.  As it stands right now, the only way for an admin of the page to know that someone messaged them through the page is to login as that Page and then they’ll see notifications.  This makes dm’ing through business pages not at all real time.  I get the logistical issues associated with notifications for pages (considering so many pages have multiple admins), but they should really consider giving us the ability to set a default admin for the purposes of these notices and not require us to change how we are logged in to Facebook to see these messages.

Other than that, I can’t think of any, other than possibly the impact on people who specialized in developing those custom landing tabs.  Facebook with these changes to business pages is taking control of what a person lands on away from marketers.  No more of those default landing tabs for visitors, or reveal tabs, or whatever euphemism you want to use to describe them.  Anyone visiting your  Facebook business page after March 31st will land on your timeline by default, whether they liked your page or not.

Those tabs you may have had are not gone though, just relocated to top right, directly under your cover photo, and now may be as good a time as any to rename those, if it makes sense to do so.

All in all, I think this a step in the right direction.  Use the enormous amount of space you were granted wisely, and then use Facebook for interacting with your clients and prospects.  Start conversations.  Engage your audience, and pay it forward any chance you get.  And if you must sell – buy some Facebook ads and target intelligently.  It’s that simple, and I can’t wait to see how this unfolds.

What are your thoughts?


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Real Estate Sales and Marketing
Web 2.0
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Online Marketing Help Center
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Marketing 101
facebook for realtors
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facebook business timelines
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Maria Morton
Kansas City Real Estate 816-560-3758
BHG Real Estate - Kansas City Homes

Inna, thanks for explaining the new fb rules. My eyes glaze over everytime fb makes another change. Maybe I can call you if I need help?

March 08, 2012 10:34 PM
Janet Jones
Home Staging, Interior Redesign Kihei, Maui, Hawaii
Just Your Style Interiors, LLC

Hi Inna--thanks for providing this update on all the changes.  I have a hard time keeping up with how fast FB makes these changes.  I have some concerns about the changes concerning the Business pages, but will see how this all pans out. 

March 09, 2012 12:29 AM
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

Thanks you for taking the time in writing this. .I plan to bookmark it and use it this weekend. .I have a few corrections to make

March 09, 2012 03:30 AM
Gabe Sanders
Stuart Florida Real Estate
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales

Thanks Inna, great information.  Just have to figure out how to set it up now.

March 09, 2012 03:32 AM
Anonymous #16

Just one question: how on earth do I pick a good cover photo of some home inspecting thing?  They're all ugly defects.  LOL!

March 09, 2012 06:19 AM
Akerly Real Estate Team Manhattan & Brooklyn Real Estate
Akerly Real Estate Team

Ahhh, and I was already feeling like I had so much work to do on my Facebook page!  I thinking I'm going to outsource this project this time.

March 09, 2012 06:26 AM
Karen Rice
Northeast PA & Lake Wallenpaupack Home Sales

I like the timeline for pages.  I think it is a positive change.  I admit that I haven't done much other than throw in a cover picture, but that will change soon. :)

March 09, 2012 06:31 AM
Pat & Wayne Harriman
Broker/Owners, Wallingford CT Real Estate
Harriman Real Estate, LLC (203) 672-4499

The people I have seen gripe about it are mostly upset that they can't put any contact info, URL's, or CTA's in the cover photo...but some still do anyway, which is sure to draw FB's attention. One question: Facebook gives the dimensions for the cover photo as 851 x 315, why are you saying 849 x 313? Is it esthetically better to let FB expand the image those last 2 pixels, or is there another reason? I certainly defer to your expertise, whatever the reason is!

March 09, 2012 06:55 AM
Inna Hardison
Wordpress for Real Estate & Design, Print HaMedia Group
ha media group

Hi Pat & Wayne: we pulled the dimensions from the code for the cover photo div.  It should fit properly at either of the two sizes. The two pixels constitute a border, basically, so depending on if the border is inset or not, you might fidget between the two:-)

March 09, 2012 07:33 AM
Anonymous #21
Derk Simonson

Hi Inna,  I really appreciate this.  I had activated my timeline thinking it was only for the profile page.  I much prefer the landing page and 2 other tabs that I paid $ 600 to have designed.  So, now I know it's also going to replace my landing page on my fan page.

March 09, 2012 08:17 AM
Linda Holloway
REALTOR®, Your Next Home in Tampa Bay Starts Here!
Keller Williams Realty Tampa Central

Hi Inna, It is nice to "meet" you here in Active Rain.  I am so glad that Jerry Newman mentioned this post today.  This is helpful information and it is nice to see you are in Florida!  Thanks for the post and Congratulations on the feature!

March 09, 2012 08:28 AM
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Inna, thanks for the heads up and so we will be better prepared.  I use another on line "solution" daily which springs new updates on me w/o warning and it drives me crazy!

March 09, 2012 04:21 PM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I am going to have to update my Facebook skills.  They are on the bottom list after new web sites and such.

March 09, 2012 08:23 PM
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

This is chalked full of information! Thank you for helping the community better understand this!

March 10, 2012 06:46 AM
Dominique Britton
Experience the Difference in Real Estate Services Realty LLC - 678.250.5022

Thanks for the update on the Facebook's Timeline Inna.

March 10, 2012 03:10 PM
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA


This is great!  I can't seem to figure out what you mean about the Twitter Tab but will keep looking!

March 13, 2012 11:59 PM
Joy Carter & Jeff Booker Brother and Sister Team
Trust Your Family's Move To Our Expertise!
Keller Williams Partners Realty-GreatFloridaHomes Team

I am so looking forward to a couple of hours of free time to attack my new BLOG and understand this Facebook business page.  Joy

March 16, 2012 05:00 AM
Jon Zolsky, Daytona Beach, FL
Selling Daytona paradise for heavenly good prices
Daytona Condo Realty, 386-405-4408

Inna - it took me some time even to figure that it has something to do with Facebook. I still did not figure out what exactly, but got a strong feeling that it is time to retire

March 20, 2012 11:09 PM
James A. Browning
MRE REOCertified(R) SSCertified
Browning Real Estate School/REO Institute

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado

May 25, 2012 07:38 AM
Jana Holmstrup
Jana Holmstrup - VP Ops - Kings Mortgage Services, Inc.

Thank you for the FB info!  I think I'm liking the new timeline for our business page.. it seems more appealing and business-like.  Though haven't changed over my personal account yet...

July 08, 2012 09:12 AM
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Inna Hardison

Wordpress for Real Estate & Design, Print HaMedia Group
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