How To Create A Great Start-Up Business

By
Real Estate Services with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

There are but a few critical pieces needed to create a successful start-up business today. In this example, you'll see that it doesn't take much and that it all stems from a simple GREAT idea that you can expand on and yet still have fun at the same time.

Here's five important pieces of the puzzle for a successful start-up business.


#1 - You'll need a niche, a group, or a target of people or prospects that need your product, tool, or service.

#2 - You need to be economically competitive, a price people won't think twice about, they are sold on the product.

#3 - You'll need to be able to tap into their emotional buying processes and signals using text, audio, and visual.

#4 - A great yet simple page on the web to access a globe of potential prospects and customers.

#5 - The use of people and social media in a strategic way to make sure your "viral marketing' is done by others.

These are the five components that are underlying nearly every buying decision made by consumers today.


In the example below, you'll see how this one start-up company
"The Dollar Shave Club" uses the combination of the five ingredients above to tap into nearly every human being on the earth. That is if you shave of course.

"This video was uploaded to Youtube just 3 days ago and already has 2,037,428 views"

The 5 Tip Break-down Mike found a niche group and prospects, (we all have to shave) he has an unbeatable and unbelievable price, he used inexpensive video media to tap into the emotional side of the brains' buying signals... humor, the website is simple, quick, and effective, and the use of social media FREE marketing that has gone viral is evident.

(Not to mention I'm writing this post along with the other thousands who are or will be doing the same thing)

It's genius, and anyone can do it!

If at first you don't succeed, try try again. A popular cliche we've all heard and know but that was before we had today's technology, free media, and the Internet. Today, with the right tools and knowledge, you can succeed right out the gate! And Yes, I am now a member of the Dollar Shave Club, thanks Mike! :)

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Dick Greenberg 03/12/2012 08:25 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lamp to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
The Lounge at Active Rain
The Art Of Marketing You
Realtors®
Real Estate Technology
Almost Anything Goes
Tags:
advertising
marketing
dollar shaver club
startup business

Comments 40 New Comment

Rainer
34,528
Jack Snyder
Loan Officer, San Clemente, Orange County, California, 949-204-8584
Loan Officer in Orange County for Omni-Fund Inc.

I only have one thing left to say, sign me up!

March 15, 2012 11:41 AM
Rainmaker
526,836
Morgan Evans
LICENSED REAL ESTATE SALESPERSON
Douglas Elliman Real Estate

Niche and Social Media are the keys in today's market. Great points Brad.

March 15, 2012 09:27 PM
Rainmaker
813,509
Joyce Kelley
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.
Charles Stallions Real Estate Services Inc

Great post and as always you do the neighborhood good with realistic post "news we can use"

March 31, 2012 08:11 AM
Rainmaker
648,577
Eileen Hsu
LICENSED REAL ESTATE SALESPERSON
Douglas Elliman Real Estate

It is all about the niche, in today's market, consumers want to work with the specialists that is relevant to what they are interested in.

April 18, 2012 11:49 AM
Ambassador
731,096
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Eileen - I couldn't agree with you more!  :-)

April 18, 2012 11:53 AM
Ambassador
731,096

Brad Andersohn

ActiveBrad 707.646.1876
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cat to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

 

Created By:Brad Andersohn
"The Internetarian & Web Concierge"

Serving The Industry Since 1986
 

_________________________

 

Top 5 Bloggers

The Official Zillow Blog for Pros

_________________________

 

ZILLOW ACADEMY
FREE Online Training

_________________________

 

AGENT GOAL PLANNER


Goals and Financial Planner

_________________________

 

Brad Andersohn on Zillow

Check Out My Digs on Zillow
_________________________

 

_________________________

 

Locations of visitors to this page

TwitterCounter for @BradAndersohn

_________________________

 

Subscribe Here To
Get Email Updates