How To Create A Great Start-Up Business

Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

There are but a few critical pieces needed to create a successful start-up business today. In this example, you'll see that it doesn't take much and that it all stems from a simple GREAT idea that you can expand on and yet still have fun at the same time.

Here's five important pieces of the puzzle for a successful start-up business.

#1 - You'll need a niche, a group, or a target of people or prospects that need your product, tool, or service.

#2 - You need to be economically competitive, a price people won't think twice about, they are sold on the product.

#3 - You'll need to be able to tap into their emotional buying processes and signals using text, audio, and visual.

#4 - A great yet simple page on the web to access a globe of potential prospects and customers.

#5 - The use of people and social media in a strategic way to make sure your "viral marketing' is done by others.

These are the five components that are underlying nearly every buying decision made by consumers today.

In the example below, you'll see how this one start-up company
"The Dollar Shave Club" uses the combination of the five ingredients above to tap into nearly every human being on the earth. That is if you shave of course.

"This video was uploaded to Youtube just 3 days ago and already has 2,037,428 views"

The 5 Tip Break-down Mike found a niche group and prospects, (we all have to shave) he has an unbeatable and unbelievable price, he used inexpensive video media to tap into the emotional side of the brains' buying signals... humor, the website is simple, quick, and effective, and the use of social media FREE marketing that has gone viral is evident.

(Not to mention I'm writing this post along with the other thousands who are or will be doing the same thing)

It's genius, and anyone can do it!

If at first you don't succeed, try try again. A popular cliche we've all heard and know but that was before we had today's technology, free media, and the Internet. Today, with the right tools and knowledge, you can succeed right out the gate! And Yes, I am now a member of the Dollar Shave Club, thanks Mike! :)


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Comments 40 New Comment

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Phil Leng
Phil Leng Team - Residential Real Estate Experts &
Keller Williams Eastside Market Center

Hi Brad,

Good post.

The video was brilliant. I watched it all the way through, which I would not normally do



March 13, 2012 03:40 AM
Mike Cooper
Your Winchester, VA Real Estate Pro
Winchester Real Estate Sales, Cornerstone Business Group Inc

Great video, Brad.  This guy definitely has a huge market and a product that most of us guys think about at a couple times a week.  Too funny.  

March 13, 2012 04:15 AM
Charlie Dresen
Steamboat Springs, CO e-Pro
Steamboat Sotheby's International Realty

Great list, entertaining video and a success story for sure. Nice to see someone having fun with success! Thanks for sharing!

March 13, 2012 04:53 AM
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers


But does short term success go hand in hand with longevity or is this a one shot deal?

March 13, 2012 05:18 AM
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Brad, this almost sounds too good to be true. Good marketing piece though.

March 13, 2012 06:28 AM
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

Brad, I agree with the others, well done, great post and you got another feature so I know everyone agrees!

March 13, 2012 07:15 AM
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Hannah - they work for men and women too.
Jill - everything about this start-up is genus!
Justin - it is legit, and I did. Check out their site.
Jon - I bet his new company makes million$.
Gretchen - this really applies to real estate too.
Joy - my start-up would be done exactly like this.
Michelle - some things will work in any economy.
Sharon - "Shave Time, Shave Money!" lol~
Maria - I think price will make them a success.
Joan - thanks, seemed like the ultimate layout.
Fred - cool, thanks. An unexpected feature too.
Robert - think of how much $$$ you'll save?
Lynda - stop by next time, my treat for lunch.
Angel Realty - anytime I can save works for me.
Chris - yes, profit is the bottom line of any business.
Chris H - I've watched and shared it 10+ times :)
Nyssa - nice to get a feature, it helps Mike too.
Maureen - I bet they are going to be successful too.
Ron - simple principles, effective results & rewards.
Debbie - every aspect of the start-up executed perfectly.
Phil - most wouldn't. Proves that good video works.
Mike - I totally agree, now I'm thinking hmm, are you?
Charlie - anyone can do this with just the right 5.
Richard - the pet rock was short lived, made millions!
Michael - OK to doubt, some will. But for $$, most won't.

Remember, this is not for everyone!!  lol~

March 13, 2012 07:37 AM
Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

Brilliant marketing video and I'll think twice when I pick up my pink multi-head razor....

March 13, 2012 08:03 AM
Bob Stewart
Community Evangelist
It's turning into sales. If you order today they can't fulfill your order until May 10th. That means they are SUPER backlogged and getting more orders than they can fill.
March 13, 2012 09:15 AM
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale

H Brad.... great example for your message. I'm going back now to view again, it is great!             

March 13, 2012 09:21 AM
Richard Yates
Broker and Realtor Orange County, California

Brad, I enjoyed the video and the lesson that you've shared. 

The number of video views (now over 3 Million) is the story behind the immediate appearance of success for this business. 

#5 "Viral Marketing" is like lightening, which most people will NEVER experience. 

This company has some advantages which most of us do not...

From about the company founder and video star:

"(Dubin, the star of the video, has some comedic experience, having previously trained with the sketch comedy group Upright Citizens Brigade in New York.)  

What's your background?

My background is in digital marketing and brand development. And my co-founder, Mark Levine, has 25 years of product-development experience and great contacts in the manufacturing space who have helped us get set up."


"Michael Dubin and Mark Levine have just one goal with their new startup: to totally disrupt the razor blade industry. Los Angeles-based Dollar Shave Club said this morning that it has raised $1M in a funding round, led by Kleiner Perkins and Forerunner Ventures, and also including Andreesen Horowitz, Shasta Ventures, and Felicis Ventures, along with angels Shevin Pishevar, Dennis Phelps, and David Hornig. The new startup, which spawned out of the walls of Science Inc., the business incubator and studio headed by former MySpace CEO Mike Jones, offers up a online, subscription service which delivers high quality razors to customers on a monthly basis."

I think your steps are excellent for THIS POST, but I'm looking for the keys that open the door to "Viral Marketing" for REGULAR People, like me.  Do YOU have those keys and will you share?  Best wishes always.  


March 14, 2012 10:44 AM
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Richard, you make an excellent observation, demonstrate some great fact finding, and provided an awesome comment, thank you. The only keys I have, at least at the surface level are the ones I shared in this post.  These guys obviously did their research and homework in making sure this concept, idea, and company would fly, and they did an exceptional job in my honest yet humble opinion. 

The $60K question of the day is now... how do you do this?  How do I do this?  How does anyone do this?

The answer lies within each of us, we just need to clear the weeds and debris to find the harvest.  If these guys can do this with shavers, then there has to be hundreds of other undiscovered ideas that could have the same success. Right?

Hmm... Coffee for $1.  or Gasoline for $1.  How about Toilet Paper for a nickel and delivered?  lol~

Now, I do have a few wheels turning in the attic right now, but I would be shooting myself in the foot if I shared them publicly and prematurely.  I'm sure you can appreciate, respect, and understand my friend.

March 14, 2012 11:20 AM
Richard Yates
Broker and Realtor Orange County, California
Brad, Thank you for the quick and detailed response. Coming up with great ideas and creating clever videos is the easy part. ;-) But, it's the implementation and execution that separates the winners from the unknowns. I do appreciate, respect and usually understand all that you do. Thanks again and best wishes always. BTW: I saw on the news this morning that a gas station was giving away gas for "FREE".
March 14, 2012 02:12 PM
Ashley Connolly
Northeast Water Wells Inc

its crazy how much viral and social media has taken off. Great Blog !!!

March 15, 2012 06:24 AM
Marianne Infusino
RE/MAX - 201 - Areas
ReMax Accomplished

Hi Brad ... GREAT - Great - great Post .... talk about Viral? Huh??? Thanks so much for sharing this and opening our eyes and minds to the 'KISS' approach to marketing ... keep it simple, shorty (lol) and search deep ... into WHO you want to attract ...  what an exciting marketing approach ... and utilization of the FREE media programs that are available to all of us ...

Thanks for making it real - and pushing us to THINK about ALL the APPROACHes we have available.


March 15, 2012 09:03 AM
Jack Snyder
Loan Officer, San Clemente, Orange County, California, 949-204-8584
Loan Officer in Orange County for Omni-Fund Inc.

I only have one thing left to say, sign me up!

March 15, 2012 11:41 AM
Morgan Evans
Douglas Elliman Real Estate

Niche and Social Media are the keys in today's market. Great points Brad.

March 15, 2012 09:27 PM
Joyce Kelley
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.
Charles Stallions Real Estate Services Inc

Great post and as always you do the neighborhood good with realistic post "news we can use"

March 31, 2012 08:11 AM
Eileen Hsu
Douglas Elliman Real Estate

It is all about the niche, in today's market, consumers want to work with the specialists that is relevant to what they are interested in.

April 18, 2012 11:49 AM
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Eileen - I couldn't agree with you more!  :-)

April 18, 2012 11:53 AM
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Brad Andersohn

ActiveBrad 707.646.1876
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