FSBO Scripts

By
Real Estate Agent with Team Greene Realty

OK...so I have a FSBO that has called me expressing interest about selling their home.  They wanted a free comparative market analysis, and they responded to one of my FSBO marketing letters. They also said that they wanted to try to sell it themselves first.  So, all of you experienced agents out there:

What would you say to this person to get them to list with you now?

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
fsbo
marketing
sales
script
rookie

Anonymous
Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
283,403
Teri Isner
Keller Williams Celebration - Orlando, FL
GRI, CRS, CIPS
We use a plan called an 8x8 with fsbos.  This is a mailing we send every day for 8 days to them.  I will post some of these maiilings in future blog posts for you to get an idea.
Aug 04, 2006 05:20 PM #1
Rainer
42,239
Jonathan Greene
Team Greene Realty - Tampa, FL
8X8, like from the Danny Kennedy book?  I've read that one.  I've got the guy, basically.  I just need to conquer his last objection.
Aug 04, 2006 05:26 PM #2
Rainmaker
130,293
Sam Thompson
Southern Trust Mortgage - Southern Pines, NC
Southern Trust Mortgage - NMLS#70388

You are going about the FSBO relationship the wrong way.  Your best approach is to help them sell by themselves and only go after their buyers!  Over time, after you have earned your stripes, they'll ask you to help them sell!!

Tell them that you are willing to pre-approve their buyers for them for free over the phone so they know they have a real prospect and not just a noisy neighbor or crook staking out their house.  This is non-treatening and if you use my services, I'll send any pre-approved borrowers back to you!  Keep in mind that only 5% that visit a FSBO actually endup buying that house so the odds are in your favor that you might get an opportunity to show them other houses.

My toll-free pre-approval number is 866-256-5421 or just call me at 843-230-7929.  If you don't use me, then at least think about this idea for your business with your go-to mortgage guy.

Good Luck!

Jan 07, 2007 07:13 PM #3
Rainmaker
112,497
Dave Jones
Dave Jones Realty, llc. - Prospect, CT
Broker/Owner - e-PRO Dave Jones Realty llc Prospec
Teri, What would you send the FSBO every day for 8 days?  A short letter?  A Piece of marketing material?  Any info is appreciated. 
Mar 23, 2007 10:11 PM #4
Anonymous
Post a Comment
Spam prevention
Show All Comments
Rainer
42,239

Jonathan Greene

Ask me a question
*
*
*
Spam prevention

Additional Information