Have we become too busy or too focused on time management that we’ve eliminated one of the most important elements in creating a transaction and maintaining good representation? I’m talking about “face to face” communication.
In this fast pace, overly competitive business that we have all chosen, conserving time is always a priority. If we can do something faster and still maintain an efficient outcome, we usually choose that path. We create our habits whether they are good or bad, and we sometimes have to suffer because of those habits.
Face to face communication for a listing agent is a high priority task with a seller who is about to sign a listing agreement. Before that signature is dry, the listing agent is communicating by email; or by phone; or by text messaging. Some of the communication works well by using any of those methods, but the most important tasks are achieved best in person.
When an offer is received, do you meet with your client to deliver it, or is that done over the phone? If a price needs to be adjusted, do you take the time to meet to show new comps, or is this a task that can be handled over the phone or by email?
There are important elements missing if there is no face to face communication. You’ll not observe body language, facial expressions, tone of voice if text or email is used and you’re probably not going to be successful in accomplishing your goal.
Our mentality of reaching for the top is a challenge that promotes cutting some corners. Pick and choose wisely when making decisions about time management. Cutting the wrong corner will only result in a loss of income. Isn’t that counterproductive, considering the goal of good time management is to reap greater rewards?