Is your real estate website a little late to the SEO bandwagon? Don't worry. James Colucci Enterprises can help optimize your site so the search engines and potential customers can see it in just a matter of minutes.
What is SEO?
SEO is short for ‘search engine optimization,' and it's a term that many are using these days. The goal of SEO text is to make it easier for the major search engines to see your site and thus give it to potential customers at a higher ranking position than the sites of your competitors. The difficulty, though, lies in optimizing for the right factors for each of the major search engines.
There are a number of things your real estate website should include in order to be considered properly optimized.
- A good keyword selection: Finding the right keywords for your site is essential to search engine optimization. There are thousands of keyword services out there that claim to be able to help you find the perfect terms for your site. As you choose one to help you, though, be wary of the fact that not all of them know what they're talking about.
- Meta tags: While many once thought these were the key to proper search engine optimization, most experts agree that they'll help, but they won't do all of the work for you. Carefully decide what your primary keywords are before you write your tags. Have a strong page title that incorporates your keywords, a great page description with the right keywords, and a terrific headline and subheaders that works with your keywords to create a stronger overall page.
- Keyword density: Throughout your actual pages, you should strive to maintain a keyword density of 2 - 5%. It is important to remember, though, that the more keywords you include in your text, the stranger it may sound to page visitors. Try to incorporate the keywords necessary to attract search engines to your real estate website without detracting from the strength of your information for your human visitors.
- The anchor text for your links must also include keywords in order for search engines to rate your page performance higher.
Search engine optimization can certainly improve your rankings, but it should be far from the only tool in your online marketing arsenal. Talk with James Colucci Enterprises today about how to improve your real estate website for both your human and search engine visitors.