Blogging in Defense

By
Real Estate Agent with Coastal Properties Group International

Many companies - and agents - now set up Google Alerts to keep track of what is being said about them online. Grumbling about airlines and restaurants and hotels have long been fodder for blogs, so it's no surprise to see hoteliers blogging in self-defense.

In January 2007 Bill Marriott published his first blog post on  blogs.marriott.com. Marriott says that he "manages by walking around" and he had discovered that blogging would let him talk to his customers as well as his staff. Nearly a year later it seems more Marriott to the world than The World to Marriott, but that's not so different from many blogs here on Active Rain.

Posted by

Sharon Simms
CIPS CRS CLHMS CRB RSPS
Coastal Properties Group
CHRISTIE'S International Real Estate
238 Beach Drive NE
St Petersburg, FL 33701
www.ssimms.com    www.coastalpgi.com   www.christiesrealestate.com
(727) 898-2582    Sharon@SimmsTeam.com

 

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Rainer
40,953
Frank Jewett
tech4REpros

Only a small percentage of public readers will ever respond to a blog.  The important thing is that you have given them the opportunity to respond (Web 2.0) even though most choose not to respond.  A blog that doesn't allow responses really is "writer to the world" and that is a Web 1.0 model. 

As for the paid shills who run around the blogosphere regurgitating corporate talking points, I think everyone would be better off without them.  Your clients should be singing your praises, not your paid employees, and many on the internet understand the difference.

December 14, 2007 05:22 PM
Rainmaker
605,210
Sharon Simms
St. Pete FL - CRS CIPS CLHMS RSPS
Coastal Properties Group International

Frank, so true. I've found very few clients or potential clients make comments, but they do read the blog and they do contact me and conclude business as a result of it. Thanks for your comment.

December 14, 2007 05:39 PM
Ambassador
1,773,128
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
CJ Realty Group, Inc.
True!  Sometimes it seems no one is reading and other days it is an explosion.  I write more for the consumer and since they are calling I guess the AR comments don't matter all that much.  
December 14, 2007 05:51 PM
Rainmaker
534,345
Lynda Eisenmann
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co. Real Estate
Preferred Home Brokers

Sharon,

I find it interesting that big business is using google alerts to see what's being said about them.

December 14, 2007 09:11 PM
Rainmaker
605,210
Sharon Simms
St. Pete FL - CRS CIPS CLHMS RSPS
Coastal Properties Group International

Cindy - I wonder if it's that the consumer is looking for information and the agents are looking for discussion.

Lynda - big and little businesses. They realize all the harm that can be done by negative comments expressed widely. If you don't have a Google Alert set up for yourself, do it today. Thanks for commenting.

December 15, 2007 10:36 AM
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Rainmaker
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Sharon Simms

St. Pete FL - CRS CIPS CLHMS RSPS
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