RainCamp: More Social, Less Media

Reblogger Laura S. Baker
Real Estate Agent with First Weber Group WI 75667-94
http://actvra.in/y72

I know, I know it just isn't the same not actually going in person to Rain Camp but it is the second best thing!  You will still learn a lot.  Don't miss this chance to get more social and rock that first page of Google! 

Original content by ActiveRain Real Estate Network

RainCamp: More Social, Less Media

 

Registration now open for RainCamp: More Social, Less Media

When: April 19th 9:00am to 12:30pm Pacific Time (12:00pm to 3:30 Eastern Time)
Where: Online, join us from your office, couch or even your bed
How much: Free (thanks to our sponsors)
What: Learning to use Social Media tools to increase your business
Who: A great lineup of speakers, check them out below



Social media is a buzz word for 2012. It was a buzz word in 2011. But how does it actually impact your business? How do you use social media to create more value for your existing clients and to potentially create new connections for your business? What Pinterest, the new emerging star in the social media sky? Do you really need to be concered with Google+?

We'll take a look at these questions and give you some solid answers and applications of how to use social media in your business to impact your bottom line. Let's figure out how to capitalize on the social part of social media and stop thinking about it as another media opportunity to cram our marketing down someone's throat (not that there's not a place for that approach in your marketing tool bag......different strokes for different folks)

We are excited to have these guys joining us:

 

Scott Stratten, president of Un-Marketing

Becoming a Trusted Expert using Social Media

Scott StrattenAre you familiar with Scott? He was recently named one of the five most influential social media personalities by Forbes.com and he's created viral videos for some of his clients that have been viewed over 60 million times. His twitter ramblings go out to over 119,000 people every day. If you're not familiar with Scott, take ten minutes to check out his blog, his twitter feed, or even some videos of him presenting his thoughts on Social Media. This guy gets it. He understands how companies and small businesses can utilize social media to make real connections for their business.

As his bio states: "He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you." (Did he write that stuff about himself? Or have someone else write it? I always wonder when I see someone's bio......I'll have to ask him during RainCamp.) I'm super excited that he will be joining us to talk about some things real estate agents can do to to position yourself as a trusted expert in front of your target market.

**Warning: You may spend more than 10 minutes if you take the time to check those links

(All the awesomeness in his bio, combined with $5, will get him a cup of coffee anywhere in the world. I stole that from his bio page. But your ability to absorb some of the things that he's learned over the years will be way more valuable than your morning caffeine intake. And it's a webinar, so you can watch from home and get your coffee for cheaper than $5.)

 

Ben Kinney, REALTOR® with Keller Williams in Bellingham WA

Between 8 and 13 Practical Applications of Social Media to Increase Your Leads

Ben KinneyIf you're not familiar with Ben, he is a mega producing agent  whose team did over 530 transactions in 2011. He's also the founder of IMSD, the Internet Marketing Specialist Designation, a program where he shares his entire business, the same things he's doing that lead to his team having over 530 transactions last year. The reason I love having Ben at RainCamps is because he is a practioner who is using the advice he is going to share with you to generate more leads for his business. Ben and I have been kicking a title for his presentation back and forth and it's going to be somewhere between 8 and 13 ways to use Social Media to generate leads.

If he's feeling particularly generous, it could be more than 13........and those of you that have followed Ben know that he's more than willing to share good ideas that are working in his business. He'll even share them with his competitors because it forces him to come up with more and better ideas.

We want you to walk away from RainCamp with actionable items that you can start to work on right away. No one is better at sharing actionable items that lead to more business than Ben is. He shares his ideas all the time on the success principles group (you have to ask to join the group once you land there in the top right) that he created on Facebook that now has over 3800 members sharing, getting and giving advice.

 

Chris Smith, Chief Evangelist for Inman News

Pinterest - Because Pretty Pictures and Real Estate Go Hand in Hand

Chris SmithOf course you're familiar with Chris. He's was the brain behind the wildly popular TechSavvyAgent.com blog before coming over to lead the Inman Next Community for Inman News. In some ways, he's probably a competitor to ActiveRain, but we don't care. We want to bring you great minds to help you navigate the social media landscape and he's S.M.A.R.T! Smart. A thought leader in every sense of the word for using social media in real estate. He's also passionate about helping real estate agents understand and use some of the technologies that are emerging at break neck speeds. Every day, it seems, there is another app, website, social media tool or something that you hear you should use in your business. The latest one is Pinterest.

You've surely heard of Pinterest. It's hard to have missed it the last few months as it exploded on the social media scene as a way for people to collect and share images from around the web that they enjoy. But as with all the shiny new objects we encounter, we have to figure out if these things have practical applications for our business.

Chris will be taking drilling down and focusing on how Pinterest can be more than just a collection of great images. How can you utilize this rapidly emerging medium to market your business? How can you make sure you're not just another dolt out there collecting friends for an as of yet undecided purpose? Chris will have you pinning for the right reasons in no time.

 

And me, Bob Stewart, Chief Evangelist for ActiveRain

I'll Let You Decide, Facebook Fan Pages or Google+

Bob and Christa StewartI'll be the first to admit that Google+ is something I ignored when it launched. I knew it was there, but I wasn't diving in until I knew it was going to be around for a while. But Google has been doing some interesting stuff with Google+ and it's integration with their search algorithm. Can you really afford to ignore Google+ any longer if there's a chance it could impact the search results of the people you're connected with? I don't think it's an option anymore and we're going to talk about why, as well as what can you do to make sure you're keeping the 800lb. Google beast happy as you navigate the social media highway.

(I use that picture of me and my wife because she makes me look so much better than I actually do.......)

.............or we won't talk about that at all. Maybe we'll talk about Facebook fan pages and some of the best ways that agents are connecting with people that live in their market. I'm sure many of you have a fan page for your business, but have you created any fan pages that are actually worth following and that serve a need for anyone in your community? We'd all love to think that our business is worth people following......but most of the time, it's not. Very few people of your Facebook friends care you sold a house last week, or that you have a new listing, or really about much of anything as it relates directly to you (sorry to burst your bubble, although your buddies may like to know you sold a house this week so they can collect on that bet you lost). So are there other avenues you can take that are worth connecting with? I think there are, and there are some agents out there doing a great job of connecting with their fans to bring them value, and allowing them the chance to use social media to market

Would you rather learn about Google+ or Facebook Fan Pages? You tell us what I'm going to present at RainCamp.......

 

 





A special thank you to all of our sponsors that allow us to bring this to you for free!

 
EchoSignMarket Leader


Internet Marketing Speciaist Designationsharper agent

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
Wisconsin Dane County Madison
Groups:
Realtors®
Active Rain Newbies
Milwaukee
MADISON WISCONSIN REALTORS
BananaTude
Tags:
real estate webinar
real estate business training
social media training
rain camp
active rain
activerain

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the envelope to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
1,531,624
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I know it is a cost cutting thing Laura, and the thing missed most is meeting the people face to face. But virtual is very productive nonetheless. Great re-blog.

March 29, 2012 04:32 PM #1
Rainmaker
1,596,001
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Hi Laura,

Thanks for the re-blog! I missed it..business has been so hectic (which is a good thing) it's hard to keep up with everything coming at us! The market is humming and the phones don't stop ringing!! I'll try and check it out..just had to squeeze in some continuing education courses and have to take the short classes..can't time block a whole or even half a day right now :).

March 29, 2012 04:43 PM #2
Rainmaker
545,691
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA and Copperhill TN - Murphy, NC
Mountain Living Team in Murphy NC and North GA

We weren't able to attend in person so this is the next best thing! Thanks for sharing and we're registered.

March 29, 2012 04:46 PM #3
Rainmaker
443,408
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Ok, I will sign up, thanks for the reblog

March 29, 2012 04:49 PM #4
Rainmaker
540,443
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Laura, I'm kinda bummed out that I never got the chance to show up in person at a RainCamp, though they never got one close to me. Hope they record this one in case people can't make it!

March 29, 2012 04:57 PM #5
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Laura, I missed it earlier on someone's blog....I can join in from home! Yea, I must sign up!

March 29, 2012 06:40 PM #6
Rainer
336,097
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

You were so lucky to get to one of the last Rain Camps Gary.  I so envy that!  Oh well, I still learn a lot by at least signing up for the online version.

I'm right there with you Dorie!  I've been away from the rain I was afraid no one would recognize me!  Ha ha!  But it is a GOOD thing!  Glad to hear your area is just as fun!

Hey Lee and Carol!  So nice to see you guys.  I do wish they still did at least one AR Rain Camp.  I would travel (even if they don't hold it in NC).  Oh well, this does help!

Hi ya Kathy, Good job!  You will learn a lot (I do each time I attend these). 

Eric, I was a lotta bummed!  I was all signed up and paid for the Chicago Rain Camp when I got word that all Rain Camps were being canceled.  I do love meeting everyone in person!  Maybe if we both request it the will record it?  I would love that as blocking off a full half of a day right now is most impossible for me.  Let's give it a try!

Sign on up Ellen!  I learn a lot each time I do!  Now,... what is all this naughtiness going on with you?  ;-).  Talk to you soon sweetie!

 

March 29, 2012 07:26 PM #7
Rainmaker
983,892
Nick T Pappas
Assoc. Broker/Broker ABR, SFR, e-Pro, @Homes Realty Group, Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Laura, I'll be talking to my broker to have it up live on the big screen at our office for everyone.

March 29, 2012 07:55 PM #8
Rainmaker
299,221
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Lauralu, I know I'll learn stuff at rain camp on line, but it's not the same as in person! It was so much fun last June, even with the airline fiasco!

March 29, 2012 08:16 PM #9
Rainmaker
1,005,258
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Laura.  We do learn but it is not like being there in person.  I hope all is well,

March 30, 2012 03:53 AM #10
Rainer
336,097
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

What an excellent idea Nick!  Great way to really learn the information to have the whole office watch it together.

Peg-a-roni, you were so lucky to have been to a live Rain Camp!  So, what was the airline fiasco?  You'll have to fill me in!

Good Morning Conrad, all is wonderful!  I am crazy busy but it is all GOOOOOOOD busy, productive and profitable!  Offers made & accepted, new listings signed on, and buyers ready to write (and that's just the Real Estate side!).  The staging side is just as jam packed!  I'll catch up with you real soon.

March 30, 2012 04:41 AM #11
Rainmaker
1,005,258
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Save some money for the rest of us Laura:)  I am glad to hear that all is busy.

March 30, 2012 08:29 AM #12
Rainmaker
392,539
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Thanks for the reminder. Just signed up...

March 31, 2012 10:22 AM #13
Rainer
336,097
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

I'll do my best Conrad, but you would not believe how things turned around after our phone call!!!  Thanks again!  WOW, that roller coaster is got to be broaching the top pretty soon!  Closings coming up!!!  :)

April 01, 2012 06:53 AM #14
Rainer
336,097
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

Awesome Shar!  I'm signing up right now too!!!  Gosh I sure wish they still did at least one live RainCamp a year.  You know I'd be there no matter where it was.  :)

April 01, 2012 06:56 AM #15
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
336,097

Laura S. Baker

Realtor, (920) 728-4118, First Weber Group
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information