What does an Internet user expect to find online?

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

What does an Internet user expect to find online?Ask anyone that uses the Internet on a regular basis what they expect to find when searching online and the answer will almost always be something akin to: “free information.”

The boom of the Internet is also its bane. The constant struggle with Internet entrepreneurship has always been devising ways to monetize a site.

The SOP for new developers is to first build a site, generate sufficient traffic, and then once a site is popular, try to figure out how to make money.

More often than not this approach fails. Advertising revenues will rarely support an enterprise. There must be a way to change the user mindset from “free” to “glad to pay.”

In the meantime companies are floated by speculators with venture capital that hope that one day the site will be profitable and yield some kind of return.

The majority of websites are no more than online pamphlets, and offer little value beyond delivering address and contact info. Surprisingly enough some do not even do that very well.

Users want information. Fast and free. If you provide it, they will return to your site.

Will it translate into more business?

Indirectly yes. But it takes time and patience, because it’s a numbers game.

And the more numbers, the better!

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  1. Lenn Harley 03/30/2012 05:47 AM
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Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Richard - Free information and content is what they we want from the internet.  And, you're right; it's numbers that allow us monetize eventually.

March 30, 2012 10:48 PM
Rainmaker
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Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

Yes, it is very challenging to monetize a new site and I'm not surprised that so many fail in this endeavor.

March 31, 2012 03:34 AM
Rainmaker
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Gabe Sanders
Stuart Florida Real Estate
Martin County Residential Homes, Condos and Land Sales

Richard, Internet searchers want everything, they want it for free and all too many feel it's the gospel.  Many, many are being deluded by the net.  Especially in real estate.

March 31, 2012 04:19 AM
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Emily Medvec
Realtor, Santa Fe NM |CNE CRS RSPS | 505-660-4541
Keller Williams Santa Fe

Excellent post on what people expect from the internet. I am sure many of us expect the same when we are seeking new info on the new iPad or car or anything we may be thinking about period. What is important to remember is in the end, so far at least, people do business with people they know, like and trust and not the internet.

March 31, 2012 09:49 AM
Rainmaker
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Li Read
Caring expertise...knowledge for you!
Sea to Sky Premier Properties (Salt Spring)

Well said...you remind us all of the "it's all data till someone turns it into information" aspect of the raw internet.   How to get that info connection is what we are all struggling with, I think.   Needs our editing function?

March 31, 2012 10:19 AM
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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Additional Information

Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

Coweta Fayette Real Estate allows you to search the entire Georgia MLS for free with NO registration required!

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