Marketing is a piece of cake!

By
Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com

Too often we place too much emphasis on one layer of real estate marketing. Right now it's Social Media; but socail media is only one layer of a effective marketing cake.

It's like having a wedding cake made of only icing; no fluffy vanilla cake, no cream frosting, no strawberry filling... etc. Icing by itself is awesome! But relying on icing alone won't make for an tasty cake. 

Effective and impactful marketing encompasses online-offiline, new-traditional, guerilla-conventional marketing tactics. But all together, you've got yourself one awesome marketing campaign strategy.

So, this real estate season, make sure you're hitting all aspect of the marketing mix. Dust off the walking shoes and get back to to your roots and door knock.

In between homes, jump on your phone and update your FB status.

Create and print postcards and property flyers and hand deliver them around the neighborhoods and parks. Later than night, take the digital versions and blast them on FB and via email.

It's heartbreaking to see agents struggling for business because their placing all their bets on FB to drive leads. The agents and broker that make it do EVERYTHING! Moreover, they do everything the rest of us aren't doing.

This Spring and Summer bake a marketing cake and ensure you've got all the good quality layers covered!

 

Other articles you might like:

 

·      Your Social Media is USELESS without this.

 

·      I was “CENSORED”!!!!!

 

·      Running Out of Blogging Topics – by Mark Menzella

 

·      “Highlight” Option on Facebook for More Traffic

 

 

We shall do great things!

 

Cheers!

 

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Topic:
Real Estate Best Practices
Location:
California Los Angeles County
Groups:
Realtors®
Be The Best In Your Field
Blogging & SEO
Active Rain Newbies
Addicted to Active Rain
Tags:
marketing cake
marketing mix
property flyers
mac flyers
mac flyer templates
real estate flyers

Comments 11 New Comment

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Rainmaker
177,110
Erv Fleishman
Luxury Prop Specialist Realty Associates
Realty Associates

Guerilla marketing seems like a real zoo to me. 

FB. Took a while to figure that one out.

Just a three digit guy in a four digit world. 

Budgets for marketing?

March 31, 2012 02:24 AM
Rainmaker
98,105
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com

Joan! You're totally correct... back to the basics!

Mark - thank you!

Winston -- a focused and direct approach is often the most profitable!

Erv -- I hear you! Why does real estate marketing have to be so complex... geeez! lol... Guerilla can be said another way, "be different marketing"... take with others are doing and do it better. My concept of Guerilla is going back to the basics of real estate marketing and sales... direct person to person contact... door knocking, block parties, or sending direct letters...

May 18, 2012 01:05 PM
Rainmaker
261,048
Paddy Deighan JD PhD
Paddy Deighan J.D. Ph.D

all good points!! a few minuts to midnight,,,wishing you and yours a healthy and prosperous New Year..looks like this is my final comment for 2012!!

December 31, 2012 08:48 PM
Rainer
280,842
Pete X-GRI, CDPE
Orange County, CA Investment to Luxury Property-

New Years resolution is to have a blast doing flyer e-blasts as well as traditional methods.

Cheers!

December 31, 2012 09:46 PM
Rainmaker
335,336
Bob Ratliff
Your Cedar Park Real Estate Consultant, REALTOR®
RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®
Reuben great advice and well served slice by slice. Happy New Year 2013
January 01, 2013 03:42 AM
Anonymous
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Rainmaker
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Reuben Fine

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