5 Ideas for using Pinterest for Real Estate

By
Real Estate Agent with Pilkerton Realtors

5 Ideas for Using Pinterest for Real Estate

For those of you who don't know about Pinterest, it's the newest, latest Social Using Pinterest for BusinessNetworking site based on sharing things you like. It's a place where you can "Pin" things you like. It's like putting them on a Bulletin Board, but for others to see.

Using Pinterest for Business


It's by invitation only right now, but you can actually go to the site and ask for an Invite.


Once you set up your account, you have about 6 "Boards" with popular titles given to you. Things like Recipes, Favorite Places, Things I Love, For the Home, and Books worth Reading. You can change the names of these and you can add more boards. My friend Mimi Foster has 37 Boards that she's created to pin things about things that are important to her!

This is what a typical Board looks like.


5 Ideas for Using Pinterest for Real Estate:

1. Set up a Board where you pin your Blog Posts. Pin a Picture from the post and then make sure that each Blog Pin is linked back to your blog. Set up the board using SEO friendly words.

2. When working with a Buyer who is looking at homes that need Updating, you can create a board of say, Kitchens, that you can then send them ideas via Facebook about what you've pinned for them.

3. Be a Neighborhood Expert. Pin information about a neighborhood and things that are near it. Remember SEO friendly descriptions.

4. Create a Fun Things to Do board for your City. Some people will follow just a board, others will follow you completely.

5. Just like Facebook and your Blog, don't make it all about Business. Let people get to know you by pinning on Boards that show people what you're interested in.

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Connie Harveyis a local agent with Pilkerton Realtors, serving home buyers and sellers in Nashville, TN, Brentwood TN, and Franklin TN. Let her help you realize your Real Estate goals. She can be reached at 615-371-2474.


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  1. Kathy Sheehan 04/01/2012 12:10 PM
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Ambassador
803,125
Debbie Laity
Your Real Estate Resource for Delta County, CO
Cedaredge Land Company

I'm have to check out pinterest. Your pointers help. Keep it local and don't make it about real estate.

April 01, 2012 11:26 AM
Rainmaker
1,844,532
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

Thank you for the tips. I will check it out.

April 01, 2012 11:29 AM
Rainmaker
659,761
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
"Staging that Sells Portland Homes"
Room Solutions Staging, Portland OR

Hi Connie ~ thanks for your helfpul ideas about using Pinterest in promoting your business. Although I signed up for an account there, I've yet to post anything .. but it's definitely on my To Do list!

April 01, 2012 11:39 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Debbie - Everything in moderation! :)

Gita - Good luck with it.

Maureen - It was on mine to so I took the class Thursday and I'm going to start working on it this week.

April 01, 2012 11:46 AM
Rainmaker
1,153,540
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com
These are some great ideas.i think I like the blog post photo with links back idea best!
April 01, 2012 04:36 PM
Rainer
122,023
Kim Skumanick
Lewith & Freeman Real Estate
Glad to see your follow-up post after REBarCamp. Pinterest is definitely on my to-do list!
April 02, 2012 12:01 AM
Rainmaker
1,000,924
Conrad Allen
Webster, Ma, Realtor
Re/Max Professional Associates

Hi Connie.  AR takes up an hour a day.  Where do you find the time for all this stuff?

April 02, 2012 03:32 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Cheryl - It's just another way for people to follow your blog.

Kim - Thanks for checking back. Yep. I need to get busy with it too. Today is catchup on paperwork. This week Pinterest.

Conrad - I don't know how people get any work done.

April 02, 2012 05:47 AM
Ambassador
337,647
Emily Medvec
Realtor, Santa Fe NM |CNE CRS RSPS | 505-660-4541
Keller Williams Santa Fe

With your path finding experience I just might get it and then make the time (one small step a time) becaue there is no time to make it happen. Great suggestions. Are you using an iphone to upload as a time saver?

April 02, 2012 05:48 AM
Rainmaker
686,086
Cindy Edwards
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
RE/MAX Checkmate

Connie,

these are all really great ideas.  I'm really interested in number 1.  I may have to have you talk me through how to pin it back to me.  I really like that one.

April 03, 2012 04:46 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Emily  - I have an iPhone but I don't know how to use it. I haven't hooked up the email part yet.

Cindy - I'm going to practice it today. Will let you know how it works.

April 03, 2012 07:22 AM
Rainmaker
524,327
Curtis Van Carter
Napa Valley's Broker Extraordinaire in Yountville
Coldwell Banker Brokers of the Valley, Yountville Napa Valley

Connie

Thank you for these suggestions. Joined P about a month ago but haven't done much with it yet. Do you really feel it will help with getting clients? Read a lot of comments here about many people leaving the site due to some copyright issue and others not to enthralled with it. cheers cvc

April 03, 2012 11:37 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Curtis - Let's start with the copywrite. They changed something in their terms that is suppose to eliminate that problem. Do I think that I'll get more clients? I have no idea. I'm going to devote 1 hour each week working on it. That's all.

April 03, 2012 11:51 AM
Rainmaker
148,596
Susanna Haynie
Colorado Springs Realtor - CNE, MCNE, ePro - Cell:
Falcon Property Solutions, LLC

I love Pinterest and the negative hype bothers me. I am glad that you display the positive side of Pinterest. There will always the few that abuse something.

May 16, 2012 06:51 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Susanna - My understanding is that they've changed the Terms of use and corrected some of the problems.

May 16, 2012 04:33 PM
Rainer
332,937
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

Well I think it might be the next best thing in social media, as long as we dont get sued for copyright issues.

May 25, 2012 09:30 AM
Rainer
46,516
Carolyn Dionne
Connecticut Mortgages: FHA, VA, 203K, USDA & More!
Primary Residential Mortgage, Inc

Great tips for using Pinterest!  I have been teaching agents how to use Pinterest for their business and I really like your idea for doing the board on things to do in your town!

November 07, 2012 12:31 PM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Paul - I still haven't used it very much. Just not enough time.

Carolyn - It was a great idea. Now I need to put it into action!

November 08, 2012 11:19 AM
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