5 Ideas for using Pinterest for Real Estate

By
Real Estate Agent with Pilkerton Realtors

5 Ideas for Using Pinterest for Real Estate

For those of you who don't know about Pinterest, it's the newest, latest Social Using Pinterest for BusinessNetworking site based on sharing things you like. It's a place where you can "Pin" things you like. It's like putting them on a Bulletin Board, but for others to see.

Using Pinterest for Business


It's by invitation only right now, but you can actually go to the site and ask for an Invite.


Once you set up your account, you have about 6 "Boards" with popular titles given to you. Things like Recipes, Favorite Places, Things I Love, For the Home, and Books worth Reading. You can change the names of these and you can add more boards. My friend Mimi Foster has 37 Boards that she's created to pin things about things that are important to her!

This is what a typical Board looks like.


5 Ideas for Using Pinterest for Real Estate:

1. Set up a Board where you pin your Blog Posts. Pin a Picture from the post and then make sure that each Blog Pin is linked back to your blog. Set up the board using SEO friendly words.

2. When working with a Buyer who is looking at homes that need Updating, you can create a board of say, Kitchens, that you can then send them ideas via Facebook about what you've pinned for them.

3. Be a Neighborhood Expert. Pin information about a neighborhood and things that are near it. Remember SEO friendly descriptions.

4. Create a Fun Things to Do board for your City. Some people will follow just a board, others will follow you completely.

5. Just like Facebook and your Blog, don't make it all about Business. Let people get to know you by pinning on Boards that show people what you're interested in.

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Connie Harveyis a local agent with Pilkerton Realtors, serving home buyers and sellers in Nashville, TN, Brentwood TN, and Franklin TN. Let her help you realize your Real Estate goals. She can be reached at 615-371-2474.


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  1. Kathy Sheehan 04/01/2012 12:10 PM
Topic:
ActiveRain Community
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I'm have to check out pinterest. Your pointers help. Keep it local and don't make it about real estate.

Apr 01, 2012 11:26 AM #1
Rainmaker
1,959,683
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the tips. I will check it out.

Apr 01, 2012 11:29 AM #2
Rainmaker
671,566
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Connie ~ thanks for your helfpul ideas about using Pinterest in promoting your business. Although I signed up for an account there, I've yet to post anything .. but it's definitely on my To Do list!

Apr 01, 2012 11:39 AM #3
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Debbie - Everything in moderation! :)

Gita - Good luck with it.

Maureen - It was on mine to so I took the class Thursday and I'm going to start working on it this week.

Apr 01, 2012 11:46 AM #4
Rainmaker
1,175,390
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
These are some great ideas.i think I like the blog post photo with links back idea best!
Apr 01, 2012 04:36 PM #5
Rainer
125,115
Kim Skumanick
Lewith & Freeman Real Estate - Tunkhannock, PA
Glad to see your follow-up post after REBarCamp. Pinterest is definitely on my to-do list!
Apr 02, 2012 12:01 AM #6
Rainmaker
1,092,014
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Connie.  AR takes up an hour a day.  Where do you find the time for all this stuff?

Apr 02, 2012 03:32 AM #7
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839,482
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Cheryl - It's just another way for people to follow your blog.

Kim - Thanks for checking back. Yep. I need to get busy with it too. Today is catchup on paperwork. This week Pinterest.

Conrad - I don't know how people get any work done.

Apr 02, 2012 05:47 AM #8
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341,305
Emily Medvec
Keller Williams Santa Fe - Santa Fe, NM
Realtor, Santa Fe NM |CNE CRS RSPS | 505-660-4541

With your path finding experience I just might get it and then make the time (one small step a time) becaue there is no time to make it happen. Great suggestions. Are you using an iphone to upload as a time saver?

Apr 02, 2012 05:48 AM #9
Rainmaker
708,860
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Connie,

these are all really great ideas.  I'm really interested in number 1.  I may have to have you talk me through how to pin it back to me.  I really like that one.

Apr 03, 2012 04:46 AM #10
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Emily  - I have an iPhone but I don't know how to use it. I haven't hooked up the email part yet.

Cindy - I'm going to practice it today. Will let you know how it works.

Apr 03, 2012 07:22 AM #11
Rainmaker
564,391
Curtis Van Carter
Coldwell Banker Brokers of the Valley, Yountville Napa Valley - Yountville, CA
Napa Valley's Broker Extraordinaire in Yountville

Connie

Thank you for these suggestions. Joined P about a month ago but haven't done much with it yet. Do you really feel it will help with getting clients? Read a lot of comments here about many people leaving the site due to some copyright issue and others not to enthralled with it. cheers cvc

Apr 03, 2012 11:37 AM #12
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Curtis - Let's start with the copywrite. They changed something in their terms that is suppose to eliminate that problem. Do I think that I'll get more clients? I have no idea. I'm going to devote 1 hour each week working on it. That's all.

Apr 03, 2012 11:51 AM #13
Rainmaker
149,711
Susanna Haynie
CO-RE Group, LLC -Real estate sales and services - Colorado Springs, CO
Colorado Springs Realtor - GRI, CNE, MCNE, ePro

I love Pinterest and the negative hype bothers me. I am glad that you display the positive side of Pinterest. There will always the few that abuse something.

May 16, 2012 06:51 AM #14
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Susanna - My understanding is that they've changed the Terms of use and corrected some of the problems.

May 16, 2012 04:33 PM #15
Rainer
333,212
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Well I think it might be the next best thing in social media, as long as we dont get sued for copyright issues.

May 25, 2012 09:30 AM #16
Rainer
47,477
Carolyn Dionne
Primary Residential Mortgage, Inc - Manchester, CT
Connecticut Mortgages: FHA, VA, 203K, USDA & More!

Great tips for using Pinterest!  I have been teaching agents how to use Pinterest for their business and I really like your idea for doing the board on things to do in your town!

Nov 07, 2012 12:31 PM #17
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Paul - I still haven't used it very much. Just not enough time.

Carolyn - It was a great idea. Now I need to put it into action!

Nov 08, 2012 11:19 AM #18
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Connie Harvey

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