Colorado Springs has a new logo

By
Real Estate Agent with Falcon Property Solutions, LLC FA100036445

The Colorado Springs Convention and Visitors Bureau felt it needed to go with the times, and therefore over a year ago it was decided that Colorado Springs re-brand itself. With a mere $111,000 budget, the city of Colorado Springs decided on this new logo.Old Colorado Springs Logo

This loge tells me if  you want to experience the 80's go to Colorado Springs....LOL....Little did they know that the citizens of Colorado Springs would "rise" and protest against the new design. Some hated the tagline, some hated the logo, some -of course- both. A Facebook page was created to voice the dissatisfaction.

Finally, a few days ago, Colorado Springs unveiled the new-new logo and it is definitely a step up from the old logo.

Redesigned Logo (2012)

 redesigned Colorado Springs logo

As my personal opinion: I like the logo better than the previous one, however it still has an 80's feel to it. While the logo, doesn't thrill me, I LOVE this new poster. It speaks exactly to why I live here:

Live it Up Colorado Springs, colorado

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Topic:
ActiveRain Community
Location:
Colorado El Paso County Colorado Springs
Groups:
ActiveRain Travel Station
Colorado Springs Real Estate
Colorado Springs Neighborhoods
Tags:
tourism
advertising
rebranding
branding
logo
colorado springs

Comments 6 New Comment

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Rainer
145,762
Michael S. Bolton
MN Appraiser
Michael S. Bolton,Inc.

Susanna~They spent $111,000 on their new logo? I like the looks of the new logo better, but the tag line could use some work, unless you're thinking of it being a party town. :)

Have an AWESOME day!

 

April 10, 2012 09:08 AM
Ambassador
1,351,791
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Susanna- I'm not sure about either logo, but yes... I like the poster and the message!

April 10, 2012 08:26 PM
Ambassador
1,155,775
Kathleen Daniels
San Jose Homes for Sale - Probate Specialist
KD Realty - 408.972.1822

Susanna,  The poster's message killed it!  What a great message!  The logo ... not so much ... either one of them! 

April 10, 2012 10:01 PM
Rainmaker
324,196
Sondra Meyer - Peterson
Colorado Horse Property Specialist
Star View Real Estate

Hi Susanna, I agree with you.  The poster is GREAT.  The new logo and the tag line looks good in the context of the poster.  By themselves....well...... 

April 22, 2012 11:40 AM
Rainmaker
116,479
Harley Wilcox
Harley Wilcox
West Group Real Estate

I agree with you. While the logo alone is not a "wow" factor it seems they have the graphic standards in order!

April 23, 2012 09:06 AM
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Rainmaker
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Susanna Haynie

Colorado Springs Realtor - CNE, MCNE, ePro - Cell:
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Additional Information

I am blessed to live and work here in Colorado Springs. It is such a beautiful place and I would love to tell you all about it. I want to tell you about what's going on in the city or in the state, of course tell your about the housing market here. If you have questions about Ft. Carson or Peterson Air Force base I'll have that for you too. Just contact me via email, FB or Twitter, I will get back with you as soon as I can. A very new subdivision on the westside is Gold Hill Mesa. It's close to the mountains, the city and only a few minutes on I-25. I would love to show you all that Gold Hill Mesa offers.