This new RealBird feature is very unique: Voice call handling with geo-enabled SMS message

Real Estate Services with RealBird Inc.

This is one of the coolest and most unique features that we launched so far for the RealBird Text Message Marketing platform.

The RealBird Text Message Marketing service is built on top of the Twilio infrastructure. As we wrote when we first launched in December, the primary goal was to provide a text (SMS) keyword marketing tool for you: your prospective buyers see your call-for-action message asking them to text a keyword to your Twilio phone number and when they do so, RealBird returns to them your property information via an SMS reply, while also capturing their phone numbers for you. 

Soon after the launch, we noticed that consumers had a tendency to call the SMS phone number, rather than texting the SMS keywords, so we began to work on RealBird features that can handle incoming calls on your SMS phone number as well.

First, we made sure that prospects who call your marketing phone number are captured in your RealBird contacts database so that you can call them back with more details. Now there is another feature automatically available to RealBird PRO members:

RealBird voice call handling with geo-enabled SMS
This feature is very unique and powerful: When a prospect calls your phone number, we not only store their contact information for you, but we automatically and instantly return to him or her an SMS message on your behalf with a geo location enabled link in it. This is how the workflow goes:

  1. Prospect calls your SMS phone number 
  2. RealBird captures his/her phone number in your RealBird database and sends you an email with the prospect's details 
  3. RealBird hangs up the phone call (we'll have more options for this soon) 
  4. Then instantly, RealBird sends an SMS message back to the prospect: The SMS contains and thank you note, your RealBird phone number to call (your regular number in your profile) 
    AND and link to a special RealBird mobile page 
  5. If this special link is followed by the user via their smartphones, RealBird asks the prospect for permission to access his/her location (via the GPS geolocation feature available in modern smartphones) 

    A) If prospects declines this (or his/her phone does not support geolocation), RealBird redirects the user to your RealBird mobile website's homepage

    B ) If prospect allows the GPS lookup, than RealBird searches your RealBird listings for the nearby property (within 0.2 miles of your prospect's current location) 

    >> If the RealBird listing is found (prospect is in front of your property within 200 feet), then RealBird redirects him/her to your mobile property website showing the property details 

    >> If the listing was not found (e.g. the prospect called your number via a magazine, print ad etc. - i.e. away from your property), RealBird redirects the prospect to your RealBird mobile site's homepage

This is a very powerful and novel feature that bridges phone calls with geolocation enabled smartphones and provides an additional way for you to turn these prospects into clients.

And just like with the SMS feature, you can use this new voice feature to WOW your prospective sellers at listing interviews: You can set up a draft listing on RealBird prior to your meeting and at your seller's house - as a demonstration - you can call your Twilio phone number, receive the geo enabled SMS message and automatically pull up their property information on your smartphone.

If this does not WOW your prospective sellers about your technical/marketing capabilities, I am not sure what will :)

We hope you will like this new RealBird feature and put it to good use.

Should you need help with setting up Twilio with RealBird, please contact us directly as Twilio does not have access to the RealBird backend and they can't support our integration. We are here to help if you need assistance. 


-- The RealBird Team


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Comments 9 New Comment

Real Bird
RealBird Inc.

Hi Denise,

Via the amazing Twilio API we will be able to control voice response in a pretty flexible way. Options are 1) playing your recorded message 2) automatically redirect to your regular phone number - the one you have listed in RealBird 3) having the text-to-speach feature implemented, i.e you can enter a canned message in RealBird for this scenario and the system will read that to the caller (in a bit robotic way) and also providing a prompt system, where callers can pick from predefined options, a voice menu system The options are plenty, but most of them have additional charges - low per minute charges - so we did not want to roll out them for everybody automatically, but rather we'll implement a configuration tool for RealBird members so that they can decide and change according to their needs. We also have to keep this simple in order to make it usable. 

We are also going to implement SMS notification for you, just like you described. When a consumer texts or calls your number, you should be notified immedietaly. The current email notification may be too slow in some scenario.

These are the missing pieces: the voice response configuration and the SMS member notification, but we are working on those already.

As always, thanks for your input !

April 10, 2012 03:25 PM
Denise Hamlin
Real Estate & Relocation Services 319-400-0268
Cardinal Realty - Locally Owned Real Estate Company

I'm with you Twilio is pretty amazing, I'm totally impressed with what you can do with it. Looking forward to the updates you mention, particularly like the idea of it forwarding directly to my cell phone.

]Keep up the good work. I love the fact that you guys don't stand still and are always working on improvements!

April 10, 2012 03:53 PM
Real Bird
RealBird Inc.

Denise - Forwarding to your regular phone is the easiest to do. We'll implement it as an option very soon. 

Thanks for the kind words. We actually love doing this. RealBird is not just a business for us, but also a passion and we love to see how our tech brings business to RealBird members. We have the RealBird real-time map running all day long for inspiration. Shows the ongoing consumer traffic to different RealBird member sites:

April 10, 2012 08:01 PM
Real Bird
RealBird Inc.

Eileen - Unrelated to the post, but I thought I share: I noticed via our analyitcs tool quite some searches landing on RealBird via Google today, for the following search west 39th street apartments and guess who is getting the click throughs. I am not sure if your Google result page is the same if you click the link above, but one of your Manhattan listings on RealBird is #2 and the only one on the first page with the video thumbnail :) I remembered you commenting on this post so I thought I share

Marc, Denise - Sorry for being off topic :)

April 11, 2012 07:34 PM
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Wow this RealBird is the real deal I like everything about it 

February 19, 2014 07:43 PM

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