People Like To Do Business With Successful Agents...

By
Managing Real Estate Broker with RE/MAX Executive Realty

free market analysis millis ma

As the market continues to improve in my area, this is a good time to adjust some of my direct mail marketing to cover a broader area by using more than one message on a postcard and mailing to more residences.  This postcard will be sent to every single family home and condo in Millis MA for my team member, Sue Kuphal. 

Sue listed a home in Millis recently and it was pending in 5 days.  Normally I would mail to 200 homes in the area of the subject property with a “sale pending” postcard.  Since it’s time to send a “Free Market Analysis” card to residents for the month of April, I’m using that pending sale as the theme. 

Everyone likes to do business with successful people, and this postcard offers the seller the opportunity to receive a “Free Market Analysis” from an agent who can market a home properly and find the right buyer quickly for them, too!! 

Our RE/MAX Executive Realty office in Franklin was the top listing office for Millis MA listings in 2011.  Again, people want to do business with successful people, and this postcard tells the success stories they need to read in order to select the right listing agent.  This marketing piece sends “many positive messages” in a very simple format that will “shake the fruit from the tree” for Sue Kuphal and The Kuney-Todaro Team of RE/MAX Executive Realty.

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Rainmaker
1,344,869
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Barbara: You are so right, and strategic marketing can help turn an already successful agent into a top producing one. 

April 10, 2012 02:20 PM #1
Rainmaker
1,937,674
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Anita....that's the purpose....she'll be the top agent by the end of the year.....

April 10, 2012 02:38 PM #2
Ambassador
831,447
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com

I like the nice, clean, crisp look of the card, Barb.

April 10, 2012 02:46 PM #3
Rainmaker
1,937,674
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Thanks, John....

April 10, 2012 02:55 PM #4
Rainmaker
658,025
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Sounds like Sue is a top agent by putting that home in pending in 5 days. Positive message is the way to receive good responses on these direct mailers. 

April 10, 2012 03:13 PM #5
Rainmaker
1,937,674
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Eileen....yes, always a positive message.... sue does very well and will be at the top by the end of the year....

April 10, 2012 03:19 PM #6
Rainmaker
680,843
Kay Van Kampen
RE/MAX Broker, RE/MAX Solutions - Springfield, MO
Realtor®, Springfield Mo Real Estate

Very nice card Barbara.  I'm glad to see your market is picking up.  I can't say ours is yet.........I'm seeing too many agents working at their desks on their websites and client database.  When the market is good, they are out showing and listing property.

April 10, 2012 06:57 PM #7
Rainmaker
835,634
Fred Carver-Top Realtor Victoria, BC
Re/Max Camosun Victoria BC Real Estate - Victoria, BC
Accredited Victoria BC Real Estate Consultant

Hi Barbara...Great Message to send around this Pending home sale...Success Bring More Business Home owners in the area thinking of selling will certainly call on your Post Card and Call to action. Congratulations to you and your team for another Pending sale in only 5 days...Well Done!

April 10, 2012 08:53 PM #8
Rainmaker
1,005,258
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

She is going to beat out Lorraine?  Say it ain't so Barbara.

April 11, 2012 03:31 AM #9
Rainmaker
1,937,674
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Kay....that's right....when the market turns, you won't see them...

Fred.... thank you....I think it's a good card to mail...

Conrad..... they each need to be #1 in their respective towns.... Nina is one deal away from that ranking.... Sue is on her way and Lorraine has been there for years..... 

April 11, 2012 03:56 AM #10
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Rainmaker
1,937,674

Barbara Todaro

"New Franklin MA Homes"
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