Why Are We So Attached To The YouTube Model To Distribute Real Estate Video?

By
Services for Real Estate Pros with Vidlisting.com

Initial Models Have Always Been Limiting

There was a time when the world was thought to be flat. Humans just could not break out of that model.

People simply could not conceive of a round earth. They drew dragons on maps to represent falling off the edge of the world. Even though there was data from visual observation of the night skies and a fledging body of mathematicians with math that said otherwise, it took hundreds of years to break out of the existing model to the mre successful model that we have today.

Why The YouTube Video Model Is Limiting

Should the YouTube model of real estate video be thought of in the same limiting way?  I say, yes.  Yes to every video site that depends on the user to upload to a channel and "distribute" their video by cutting and pasting some place else.

Lets walk through the limitations of the cut and paste approach:

- Lack of Discoverability: Discoverability is about being able to find interesting content about which I am otherwise unaware. If you really think about it, there's only 4 common ways to find interesting real estate video content: 1) go to the specific user's channel, or 2) encounter it after its been cut and paste on someone else's blog or website, or 3) input the correct keywords in a search engine and have it appear before I stop paging through search results, or 4) if a property video, find it as part of a online listing such as the MLS or other 3rd party listing site.  

The interesting part is that these 4 methods of discoverability remain fixed no matter how many sites to which you upload a given video.

- Fickle Distribution Results: The strength of your cut and paste efforts ultimately lies on the strength of your circle of friends. How many of us have friends with 1) a high traffic real estate website that 2) has a high mix of prospective buyers and 3) would let me cut and paste my listing into their site.  I'm guessing not many of us fall into this category.  Most of us will paste the video into our own blog and/or website and leave it at that.

- Lack of Real Marketing Support: Most provider's view their channels as the online equivalents of simple parking lots or self storage facilities.  They just provide a securable "place" and whatever happens in your unit is up to you. Since the model is based on them doing nothing to help you market your video, if your video isn't watched, apparently it's your fault not theirs....this is generally true even if you pay for services.

- Sharing Really Just Means Emailing: We have yet to see a sharing function on a flash video player that isnt just an emailing function. Sharing to me should be just as effective with strangers as it is with friends and there should not be a chance that I'll be "shared" to the SPAM folder...but maybe that's just me.

Are the above points really indicative of a successful approach to managing rich media? I'd like to hear your thoughts.

What's Coming Soon

Stay tuned, we'll be announcing a completely different model for distribution and sharing real estate videos right around the first of the new year. Your real estate video content will be discoverable, distributable, syndicatable, and sharable in more than one direction. The expected results?  More views from prospective buyers....it didnt even take hundreds of years this time  :)

Tony

See Also:

Hi! I Am A Real Estate Video And Feeling A Bit Socially Inept
Real Estate Video Beta Is Now Live | Make Video Widgets With Multiple Videos | Virtual Private Upload Capability for Brokers, Agencies, and Portals
A Whole Slew Of New Features And Widgets For Agents, Brokers, Portals, and Organizations
Real Estate Video And The Wizard of Oz - Part 1

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Show All Comments
Ambassador
785,377
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros
I am looking forward to this as I have not done much with video on the net
December 22, 2007 06:58 AM #1
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Charlie: Just give us a call whenever you have questions. 

Tony 

December 22, 2007 07:04 AM #2
Rainer
7,381
Richard C. Decker,P.A.-Realtor Broward County FL
RE/MAX Partners - Fort Lauderdale, FL

Looks like an ad for  a new product you are introducing soon - but very well done - you hooked me and now I am waiting for the big new way to distribute video !  Good blog.  I will be waiting to see it.

ok - you hooked me even better than I initially thought  - you are very creative and write a good post.  Excellent ! I went back and read your other links to previous posts.

Now - you speak of widgets for your video - any chance of putting an example video on the right side under your personal bio ? I think that would speak volumes and be a perfect compliment to your well executed posts.

December 22, 2007 08:01 AM #3
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Richard:  We'll put a sample video that shows how quickly you can make widgets (which is basically as soon as your video is done converting).  I'm involved in holiday stuff for the rest of today but perhaps tomorrow.

However, the best demonstration is by uploading a video at our beta! :)  Thanks for stopping by.

Tony

December 22, 2007 12:21 PM #4
Ambassador
716,652
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Okay, I just posted my first post with a Real Estate Show.  I think you're the next step.  Video.  It's not that easy for an old guy to learn new things, but I'm willing to try.

Mike in Tucson

December 22, 2007 10:26 PM #5
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Mike:  Feel free to call or email with any questions - really.  In short, we are available to help not only on the technical side but also on the marketing side.

Tony

December 23, 2007 05:53 AM #6
Rainer
7,381
Richard C. Decker,P.A.-Realtor Broward County FL
RE/MAX Partners - Fort Lauderdale, FL

Tony - Look now you have two students of your media --- but you told me to :

However, the best demonstration is by uploading a video at our beta! :)

How do I do that - and where do I get the video... did I mention learning from ... well maybe pre-Step 1? 

Maybe we will catch up later in the week.

Happy Holidays !

December 23, 2007 10:48 AM #7
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Richard:  Journies have to start with a first step.  I'll be in touch later this week.

Tony

January 08, 2008 12:15 PM #8
Rainer
7,381
Richard C. Decker,P.A.-Realtor Broward County FL
RE/MAX Partners - Fort Lauderdale, FL
Tony - I understand - thanks for remembering about the call. Talk with you in a few days.
January 08, 2008 02:21 PM #9
Rainer
167,669
Dave Sullivan
www.TheCreditGuy.TV - Birmingham, MI
The Real Story on Your Credit Score - TheCreditGuy

Intresting,  I have been having a ball with youtube this year you should be using it if you are not...

January 17, 2013 05:57 AM #10
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A. Grey

Real Estate Video Mentor - Vidlisting.com
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