Finally... a How to Answer I can Understand! Set your sights on the right keywords! -- Great SEO

Reblogger Kathy Streib
Home Stager with Room Service Home Staging

Since I've been blogging I keep hearing about keywords and tags and I know how important they are but I could never quite get a handle on just how to choose them.  As Joe Smith of Nebraska Networks said, using your company name or your name as a keyword only works IF the person searching knows your company name.  

Hop over to Joe's post and say hello and while you're at it press the "subscribe" button as well. 

Original content by Joe Smith

Hi Everyone,

Just a quick post on keywords since I still get a lot of emails and comments on this subject.
Please forgive me for making assumptions that everyone fully understands keyword impact.

The keywords you choose will either make or break your online presence.

I had a conversation earlier today with a friend about keywords and it went kind of like this:

The friend said "I don't understand, I am in #1 position in google, but I have no business"
When I checked the site, I loaded the site in my browser and did a "view source". This is most representative of how the search engine sees your site. I looked at the 3 most important factors, Title, Meta Keys, Meta Descr... Guess what I found for all 3? Their company name!!!! I said "great, if I know your name, I can find you..."

Is that how you want to be found in google my friends? By your name, or your company name, or by a term like "California Homes for Sale", or "Maryland Real Estate"...

Consider the following example which will all find the same site.

Nebraska Networks -- Searched  less than 10 times monthly.
Joe Smith -- Searched 60,000 times monthly, but WHO CARES!
Quality SEO -- Searched only 58 times a month, but high conversions.
SEO -- Searched 90,500 times a month. I want this one on the target but not my main focus at first.
Affordable SEO -- Searched 2400 times a month, but the people searching this term want to pay nothing.

Below is where I put my crosshairs in respect to searches. I want a balance of people who want "Quality SEO"
and "Affordable SEO". "SEO" alone is wildly searched, so I target him, but I know he will take some time. Some people search for "Joe Smith SEO", and "Nebraska Networks SEO" so they are targets also, but I don't focus on them.

Quality SEO

Notice "Joe Smith" is off the target altogether. There is so much room in the Reticle (the visible area) of the scope I used in the example above. Anything in the reticle is to be considered "on the radar" or "low hanging fruit" these are keywords that you are targeting and are close to, or on page 1 that you want to focus your efforts on. On a brand new SEO endeavor, you need to decide what your target is, take aim at a set or 2, take your shot, and wait a month to see where they all land. The keywords above are targeted for my website Affordable Quality SEO (anyone see how I just targeted another set of keywords?)

Find your keywords using the Google Keyword Tool and make sure you check the "Exact" box on the left side of the page under the "Match Types" option.

Remember, you can be in position #1 on google for all the wrong keywords and get NO traffic. Do your homework and pick the right keywords for your business!

See you at the TOP!!

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Show All Comments
Ambassador
1,091,578
Debbie Reynolds
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730 - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent
Again, thanks for the information and I have much more to work on.
Apr 16, 2012 08:02 PM #1
Rainmaker
536,364
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Kathy,

Thanks for the the repost, I missed this one myself and it was such great info!

Apr 16, 2012 08:03 PM #2
Ambassador
1,504,451
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Debbie- head to Joe's blog and read more SEO information.

Lynda- you're welcome.  I think you'll love Joe's blog!

Apr 16, 2012 08:31 PM #3
Rainmaker
944,729
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

That is a boat loan of information. I will share the information with all in my office. Will review over the weekend so that I can digest it all.

Thank you for sharing the post with all of us.

Apr 17, 2012 01:42 AM #4
Rainmaker
1,060,267
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Kathy.  Interesting perspective on what is important for a google search.  Thanks.

Apr 17, 2012 02:50 AM #5
Rainmaker
609,990
Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof
Keller Williams Realty - Flower Mound, TX
The Little REALTORĀ® That Could

Kathy,

That's an excellent reblog! I really need to take the time to understand this more. I'm missing out and I can't afford to!

Thanks Kathy.

Patricia

Apr 17, 2012 03:50 AM #6
Rainmaker
987,304
James Dray
Wise Custom Realty - Bentonville, AR
AR., MO., or OK. I can find the home for you.

Interesting I'll give it a try on my future posts and see what happens.  I tell ya though I have never been busier in this business since I started YEA!

Apr 17, 2012 04:04 AM #7
Rainer
30,774
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Kathy, Thank you so much for the re-blog.. I have so much to learn about ActiveRain... I am SO green. Have a wonderful evening!

Apr 17, 2012 05:42 PM #8
Ambassador
410,616
Mimi Foster
EPIC Real Estate Group - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Thanks for this very insightful information.  I love the freedom of sharing information here.  My very first SEO lesson was, If they don't already know your name, they'll never be able to find you.

Apr 17, 2012 07:31 PM #9
Ambassador
1,504,451
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Joe- head over to Joe's blog and subscribe!  It's very useful info and he's a great guy.

Conrad- we all have been told about keywords and to use the right ones but no one ever says exactly how to pick them.

Patricia- I hear you!  I've bookmarked his posts so I can study them.

James- yea!!!  You must be doing something right!  

Joe- you may be green here but clearly not when it comes to blogging and SEO.  Hope this gives your blog more exposure. 

Mimi- what a good lesson that was.  This is the first thing we should be told. 

Apr 17, 2012 07:49 PM #10
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Ambassador
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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