Clinical Studies Show Good Looking Agents Sell More Homes

By
Real Estate Agent with Atlanta Communities Real Estate Brokerage

I was way ahead of the hotness curve on this one. Back in 2/11 we revealed studies that indicated that Good Looking Agents Sell More Homes and now the industry is playing catch up. I was moved by the article titled “ I Wasn’t Going To Buy This House Until I Saw The Realtor’s Headshot On The Sign” and after reviewing that, I knew this was a topic that we had to comment upon. And now the rest of the pack finally gets wise to what we already know….as reported by Business Insider:

A recent study in Applied Financial Economics explores the relationship between how beautiful an agent is and how quickly he/she sells a property and for what price.

Thankfully, the econ blog Big Think broke down the hellishly scholastic-sounding “Broker beauty and boon: a study of physical attractiveness and its effect on real estate brokers’ income and productivity” into comprehensible language, and turns out the research contains a few interesting quasi-facts.

Of course, the points below are either believable or guffaw-able, depending on, say, personal experience, price point, and geographic market. Have an opinion of your own? Leave it in the comments. Here goes:

1 Male agents (representing both buyer and seller) tend to rep houses with lower prices.

2 Beautiful agents tend to yield higher closing prices.

3 Good news for those trying to sell your home: “the effect on house prices of having an attractive listing agent is about twice as large as that of an attractive selling agent.”

4 Just because your selling agent is attractive doesn’t mean that your property will sell faster; in fact, it’s quite the opposite. You might learn to be patient and soak up all that extra time spent in the presence of hotness.

5 In terms of commissions, pretty agents tend to sell at higher price points but sell fewer properties than their, ah, uglier colleagues.

Racial bonus round: “The study also finds that non-white listing agents are associated with lower final prices and both non-white listing agents and selling agents are associated with longer times on the market.”

 I’m deeply involved in researching other theories -

1. What goes up must come down

2. It’s not what you know, it’s who you know

3. It’s a man’s world

more as I know it…

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Rainmaker
263,184
Jim Palmer
Chipola Realty - Chipley Office (850) 638-2777 - Sunny Hills, FL
Washington County, Florida

I shared this article with two very good looking female agents in my office as proof that they were oppressing me and owed me a cut of their commission. They just patted me on my fuzzy head and told me to go back to my hole.

Apr 19, 2012 04:06 AM #1
Rainmaker
534,815
Ed & Tracy Oliva
West USA Realty - Arizona - Pinetop Lakeside, AZ
Arizona Agents

Hank: I think you are right unfortunately,sad but true,good luck with your business in 2012.  E

Apr 19, 2012 04:12 AM #2
Rainmaker
127,667
Hank Miller
Atlanta Communities Real Estate Brokerage - Alpharetta, GA
Broker & Certified Appraiser

I struggle with the burden of being "hot". When I read the news that yet another article was posted about this, all I could think of was that shampoo commercial from years ago with the tag line "don't hate me because I'm beautiful...."

The struggle is very real....but one that I will overcome.

Apr 19, 2012 04:18 AM #3
Rainmaker
943,248
P.J. Virgilio Jr., Realtor 408-568-6578 Selling homes in the Greater San Jose area and South through San Martin, Gilroy
Keller Williams Realty Silicon Valley - Morgan Hill, CA
San Juan Bautista and Hollister as well!

Good morning Hank,

Some truisms there may be in your post, but where did you find that photo! I think I know that gal.... lol

All The Best!

Apr 19, 2012 05:09 AM #4
Rainmaker
127,667
Hank Miller
Atlanta Communities Real Estate Brokerage - Alpharetta, GA
Broker & Certified Appraiser

That's what beer googles result in the next morning....she's a 2 bagger for sure

Apr 19, 2012 07:43 AM #5
Rainmaker
395,438
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Hank, you are KILLING me with that photo!

May 20, 2012 07:21 PM #6
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Rainmaker
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Hank Miller

Broker & Certified Appraiser
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