Clinical Studies Show Good Looking Agents Sell More Homes

By
Real Estate Team Leader with Atlanta Communities Real Estate Brokerage

I was way ahead of the hotness curve on this one. Back in 2/11 we revealed studies that indicated that Good Looking Agents Sell More Homes and now the industry is playing catch up. I was moved by the article titled “ I Wasn’t Going To Buy This House Until I Saw The Realtor’s Headshot On The Sign” and after reviewing that, I knew this was a topic that we had to comment upon. And now the rest of the pack finally gets wise to what we already know….as reported by Business Insider:

A recent study in Applied Financial Economics explores the relationship between how beautiful an agent is and how quickly he/she sells a property and for what price.

Thankfully, the econ blog Big Think broke down the hellishly scholastic-sounding “Broker beauty and boon: a study of physical attractiveness and its effect on real estate brokers’ income and productivity” into comprehensible language, and turns out the research contains a few interesting quasi-facts.

Of course, the points below are either believable or guffaw-able, depending on, say, personal experience, price point, and geographic market. Have an opinion of your own? Leave it in the comments. Here goes:

1 Male agents (representing both buyer and seller) tend to rep houses with lower prices.

2 Beautiful agents tend to yield higher closing prices.

3 Good news for those trying to sell your home: “the effect on house prices of having an attractive listing agent is about twice as large as that of an attractive selling agent.”

4 Just because your selling agent is attractive doesn’t mean that your property will sell faster; in fact, it’s quite the opposite. You might learn to be patient and soak up all that extra time spent in the presence of hotness.

5 In terms of commissions, pretty agents tend to sell at higher price points but sell fewer properties than their, ah, uglier colleagues.

Racial bonus round: “The study also finds that non-white listing agents are associated with lower final prices and both non-white listing agents and selling agents are associated with longer times on the market.”

 I’m deeply involved in researching other theories -

1. What goes up must come down

2. It’s not what you know, it’s who you know

3. It’s a man’s world

more as I know it…

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Rainmaker
510,445
Ed & Tracy Oliva
Arizona Agents
West USA Realty - Arizona

Hank: I think you are right unfortunately,sad but true,good luck with your business in 2012.  E

April 19, 2012 04:12 AM
Rainmaker
113,569
Hank Miller
Broker & Certified Appraiser
Atlanta Communities Real Estate Brokerage

I struggle with the burden of being "hot". When I read the news that yet another article was posted about this, all I could think of was that shampoo commercial from years ago with the tag line "don't hate me because I'm beautiful...."

The struggle is very real....but one that I will overcome.

April 19, 2012 04:18 AM
Rainmaker
816,467
P.J. Virgilio Jr., Realtor 408-568-6578 Selling homes in the Greater San Jose area and South through San Martin, Gilroy
San Juan Bautista and Hollister as well!
Keller Williams Realty Silicon Valley

Good morning Hank,

Some truisms there may be in your post, but where did you find that photo! I think I know that gal.... lol

All The Best!

April 19, 2012 05:09 AM
Rainmaker
113,569
Hank Miller
Broker & Certified Appraiser
Atlanta Communities Real Estate Brokerage

That's what beer googles result in the next morning....she's a 2 bagger for sure

April 19, 2012 07:43 AM
Rainmaker
380,167
Elva Branson-Lee
CDPE - Atlanta Real Estate & Short Sale Agent
Solid Source Realty GA

Hank, you are KILLING me with that photo!

May 20, 2012 07:21 PM
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Hank Miller

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Additional Information

The HMT blog is written by Hank Miller of The Hank Miller Team. He is a licensed broker and certified real estate appraiser in the state of GA. Since 1989, real estate has been his full time occupation and Hank consistently ranks at the very top of Atlanta area agents in overall production. He is known as much for his attention to detail as he is for his candor.