Awards Don't Sell Homes

By
Real Estate Agent with Coldwell Banker Residential

Ok, I know this is going to be another one of these posts that get allot of attention but here it goes, I found that there are several factors a Home Owner takes into account when choosing an agent to sell their home we all know the first one and the first thing a home owner wants to know "How Much Is Your Commission?" is always the first question, the second one would be "This is how much I want to get" (which is usually not inline with the market at the moment) and the third would be "How long is it going to take you to sell it?" Did I miss any? please let me know.

The one thing I never hear a home owner ask is hey did you win a bronze, silver or gold award last year? I have never heard that, I understand that its a symbol of achievement and it shows what you have accomplished and so on, I just don't think it has anything to do with how good of an agent you are.

I know several agents that do massive amounts of volume and they never even put in for an award, So I guess the question is this, Do you think Awards are as important today as they were 20-30 years ago, before the Internet age? and would you list your home with an Agent who wins a Silver of Gold award but has no online presence, and no marketing behind his listings? what is your opinion?

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Ambassador
1,799,170
Judi K Barrett
Broker/Owner, Integrity Real Estate Services -IDAB
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma

No they do not.. and may even in fact take away from the selling of homes if agents are too focused on the award.

April 23, 2012 06:15 PM
Rainmaker
605,735
Ron Marshall
Birdhouse Builder Extraordinaire
Marshall Enterprises

I am not impressed with the awards at all.  Nor am I impressed with all the letters behind someone's name, I am impressed with a great referral from someone I trust.

April 24, 2012 05:35 AM
Ambassador
1,063,660
Joni Staples
Your Huntsville / Lake Livingston Area REALTOR®
Berkshire Hathaway Home Services - Anderson Properties
I had no idea that people "put in" for awards at some firms. We either earn it, or we dont.
April 24, 2012 07:15 AM
Rainmaker
526,247
Don Sabinske
Sabinske & Associates Inc.
Don Sabinske, Sabinske & Associates Inc.

I didn't know that you "put in" for awards either, and although I have earned quite a few, I never display them or mention them.

April 24, 2012 07:25 AM
Rainmaker
172,573
Ken Brandon
Camp Lejeune, Jacksonville, NC
Coldwell Banker Sea Coast Advantage (Jacksonville, NC)

It is results that count. Not a trophy or plaque telling how great you are. I have a closet full of them and every one of them and $5 will get me a cup of coffee at Starbucks.

April 28, 2012 07:48 PM
Anonymous
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Matthew DeFede

Specializing in Bergen & Essex County Real Estate
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