Awards Don't Sell Homes

By
Real Estate Agent with Coldwell Banker Residential

Ok, I know this is going to be another one of these posts that get allot of attention but here it goes, I found that there are several factors a Home Owner takes into account when choosing an agent to sell their home we all know the first one and the first thing a home owner wants to know "How Much Is Your Commission?" is always the first question, the second one would be "This is how much I want to get" (which is usually not inline with the market at the moment) and the third would be "How long is it going to take you to sell it?" Did I miss any? please let me know.

The one thing I never hear a home owner ask is hey did you win a bronze, silver or gold award last year? I have never heard that, I understand that its a symbol of achievement and it shows what you have accomplished and so on, I just don't think it has anything to do with how good of an agent you are.

I know several agents that do massive amounts of volume and they never even put in for an award, So I guess the question is this, Do you think Awards are as important today as they were 20-30 years ago, before the Internet age? and would you list your home with an Agent who wins a Silver of Gold award but has no online presence, and no marketing behind his listings? what is your opinion?

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Ambassador
1,818,127
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I stopped applying for our association awards years ago.  What does that mean for me?  It means that I won't ever get to have the "lifetime Top Producer" title attached to my business card.   There are plenty of agent running around with the title that haven't sold enough combined in the last few years to make the current Top Producer Award minimum.  And you are right I've never had a seller ask me if I had any awards OR if I had any designations either for that matter.

Apr 23, 2012 08:06 AM #13
Rainer
200,519
Cheryl Thomson, REALTOR, Retired (U.S. Army)
Buyers Advantage Real Estate Corp. (c: 703.216.5635) - Woodbridge, VA
Real Estate in Northern Virginia

Nothing wrong with being proud of your accomplishments, however, it is for YOU. I have never heard of a client asking  that and if there is its very few.  If I am picked on the awards I have or have not won other than what I have done for clients so be it.  I don't think its significant to ther person I hire.

Apr 23, 2012 08:18 AM #14
Rainer
66,080
Valarie Swanson
Century 21 Award - San Diego, CA
San Diego Real Estate

I think awards are more useful to offices and brokers for recruiting and establishing dominance in an area. But, most agents meet with propspects and clients in their home. They never see the awards anyway and you're right, most people would never ask. They wouldn't know what Centurion or Top Producer really mean anyway. Give good service, be honest and do what you say you're going to do and the awards will never matter.

Apr 23, 2012 08:24 AM #15
Ambassador
1,336,507
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Matt,

I couldn't agree more, especially when the awards are grandfathered in from over a decade ago. It's what you're doing today that matters.

Rich
RichRich

Apr 23, 2012 08:41 AM #16
Ambassador
398,015
Terrie Leighton
Ferrari-Lund ~ Reno's Premier Real Estate Company - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

So true about the client not caring about awards. I do get asked a lot about how many homes I have sold in the area. Your other top three questions that clients are right so true.

Apr 23, 2012 08:43 AM #17
Rainmaker
850,872
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Awards? No. 

My association's highest threshold is a "Diamond" award and I have earned that level 5 years running. People don't care because it doesn't translate. They do relate to numbers- a house a week, 15 last quarter, etc. But precious mettals and stones? Never. 

Apr 23, 2012 08:52 AM #18
Rainer
149,093
Jennifer Marshall
Cherry Hills Village, CO

Awards are for egos, I did not get into this business to get plaques and medallions and trophies, there are some agents that love this attention, but bottom line is, what are you doing for your clients. If you are not helping them, then a closet full of awards does no one any good.

Apr 23, 2012 09:01 AM #19
Rainmaker
356,598
Donna Yates Real Estate - serving
ReMax Town and Country - Blue Ridge, GA
North Georgia Metro & Mountains

Bryan: I think awards are more for stroking one's ego. I don't mean to take away from anyone's awards but there's no substitute for just plain old hard work.  I know plenty who have awards and they get them year after year. It sort of reminds me of highschool.  I'm all for the ones who truly earn them and I think they should display them proudly.  I still see agents using that tired, worn out million dollar club/agent. Gives the public the wrong impression. And the other thing is, when the market was hot and basically all an agent had to do was take an order, the awards were quite plentiful. Most anyone getting an award in the last four years, more than likely worked their fandango off to earn it.

Apr 23, 2012 09:16 AM #20
Rainmaker
315,442
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

I have heard sellers scoff at other Realtor's awards and designations. The sellers usually equate the awards to their second grader's "best smile" award or "Best Attendance on Tuesdays that Fall on an Odd Numbered Day of The Month" award. Anything to keep the self-esteem needle propped up.

Apr 23, 2012 09:58 AM #21
Rainmaker
727,327
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert
I only once have had a buyer ask about awards, other wise its pretty much, "how much" and "how fast" and of course if they are comfortable with me.
Apr 23, 2012 10:15 AM #22
Rainmaker
1,384,927
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Results, if you can move a 100 properties a year and do it consistently for decades, whoa. That is a lot of happy repeat customers and a slew of SOLD SOLD SOLD results. Performance not a dime score award is where the rubber meets the road.

Apr 23, 2012 11:00 AM #23
Ambassador
1,196,378
Paul Henderson
RE/MAX Professionals. - Tacoma, WA
I always put my clients first in any transaction!

The only gold star I'm looking for is from my client for work well done. That works much better than a room full of plaques and awards... 

Apr 23, 2012 11:55 AM #24
Rainmaker
794,252
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Matthew, when I read your post I thought you might end up as a Realtor pinata, but overall the comments were very civil.  I couldn't care less about the awards, and I definitely am not going to pay someone to apply to win one.  My award is happy customers.  

Apr 23, 2012 12:42 PM #25
Rainmaker
534,171
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Those in the know have a better understanding that all awards are not created equal, however often I think a buyer or seller feels comforted logical or not that the agent they are working with comes with some type of pedigree.  A pedigree that is determined by some title or award they have regardless if that title of award actually translates to a better overall transaction.

 

Apr 23, 2012 01:04 PM #26
Rainmaker
194,302
Matthew DeFede
Coldwell Banker Residential - Wyckoff Twp, NJ
Specializing in Bergen & Essex County Real Estate

Yes...All pretty civil, I was just stating a point about the Awards, they technically don't sell homes, its really just for our peers to admire.

Apr 23, 2012 01:52 PM #27
Ambassador
1,889,221
Judi K Barrett
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma - Idabel, OK
Broker/Owner, Integrity Real Estate Services -IDAB

No they do not.. and may even in fact take away from the selling of homes if agents are too focused on the award.

Apr 23, 2012 06:15 PM #28
Rainmaker
737,433
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

I am not impressed with the awards at all.  Nor am I impressed with all the letters behind someone's name, I am impressed with a great referral from someone I trust.

Apr 24, 2012 05:35 AM #29
Ambassador
1,096,169
Joni Staples
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®
I had no idea that people "put in" for awards at some firms. We either earn it, or we dont.
Apr 24, 2012 07:15 AM #30
Rainmaker
610,477
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

I didn't know that you "put in" for awards either, and although I have earned quite a few, I never display them or mention them.

Apr 24, 2012 07:25 AM #31
Rainmaker
174,373
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

It is results that count. Not a trophy or plaque telling how great you are. I have a closet full of them and every one of them and $5 will get me a cup of coffee at Starbucks.

Apr 28, 2012 07:48 PM #32
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Rainmaker
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Matthew DeFede

Specializing in Bergen & Essex County Real Estate
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