Alt Tags

Real Estate Broker/Owner with Missy Caulk TEAM

I enjoy  looking at all the ALT tags on Chris Griffiths posts and Bob Carney's posts. Some people have emailed me and asked what the heck is an ALT tag?

I found this great video on YouTube with the master himself, Matt Cutts explaining ALT tags. ALT tags are important because they tell the person reading what the image (photo) is about.

It is easy to do on Activerain, after you upload your photo, just add a title tag and image description. The title tag will be what shows up when someone holds their cursor over the photo. Google likes us to use ALT tags, enough said.

 Michigan and new addidas logoHere is an example:  Put your cursor over the image and hold it there. See it?

Now enjoy the show.
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Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email:

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Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor

Happy New Year Missy!  George Tallabas told me about the importance of Alt tags and I went back and relabeled most of my posts.  Great tip.

Dec 29, 2007 06:47 PM #66
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes
Missy - So sorry for your loss - thinking of you - thats all. :-) 
Dec 30, 2007 01:08 AM #67
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


I started using my alt tags a long time ago.

But I am not using mine for the same reason other member's use them.

I use mine to mouth off :)

Like this...This image was made and given to me by Jeff Turner. Stealing it is not worth the aggravation I will cause in your little world :)



P.S. Now see. I'm cracking myself up here :)


Dec 30, 2007 08:03 AM #68
Tom Plant - Murrieta, CA
Missy - My heart is with you at this sad time.
Dec 30, 2007 08:41 AM #69
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
Thanks for the explanation. I will start utilizing them better.
Dec 30, 2007 04:57 PM #70
David Matney
Alliance Real Estate - Omaha, NE
Omaha, NE Real Estate | Omaha, NE Homes For Sale
Missy, I did not know this and the video was very helpful.  Thank you.
Dec 30, 2007 08:12 PM #71
Jim Crawford
RE/MAX Paramount Properties - Atlanta, GA
Jim Crawford Atlanta Realtor - Atlanta Real Estate
Alt tags are very good, but I would recommend not overusing them on your main website. 
Dec 30, 2007 11:29 PM #72
Frank Rubi, MBA
Real Estate Broker -, New Orleans, Baton Rouge and Lafayette, La. Great Louisiana Homes - Metairie, LA
Missy, Keep teaching me. This is very useful. Thanks for sharing.
Dec 31, 2007 01:59 AM #73
Mary Ellen Elmore
Nunnelly, TN

Great information!

Condolonces on your loss.

Dec 31, 2007 04:02 AM #74
Joel Schmidt
Re/Max Platinum - Brighton, MI
Waterfront Luxury & Golf Course Frontage

Sorry to hear about your mother-in law. Take your time. Real Estate will be here when you get back :)

Nice post! I will begin using this..

Dec 31, 2007 08:12 AM #75
Tucson Real Estate Experts Anne McKechnie
Coldwell Banker Residential Brokerage - Tucson, AZ
Previews Property Specialist

great information thanks for sharing


Dec 31, 2007 08:17 AM #76
Jackie -
770.498.7333 - Atlanta, GA


Condolences on your loss. 

Dec 31, 2007 12:36 PM #77

Thanks for sharing this information, Missy.


Mar 10, 2008 02:27 PM #78
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966
Yes, i use alt tags and depending on the aplication I will put a keyword phrase for google in there. feed the spiders.
Mar 11, 2008 01:54 AM #79
Liz Carter
Liz Carter & Team Realty-Your Real Estate Resource For Life! - Katy, TX
Broker/Owner of Liz Carter & Team Realty, Katy TX (Houston)
OK Ms. Missy,I go back (in my spare time) and start labeling my pictures.  Thinking of something funny will help me want to and remember to do it.  Thanks for the reminder.  I gave you an exercise to do with your team on one of my post that you made a comment on, but forgot where I put it now.  I'm doing a post on "team rewards and motivation", hope to have it out this week.  Liz
Mar 11, 2008 02:03 AM #80

Yes.  Using the 'alt' attribute is very easy and, in my mind, a requirement.  Just as clarification, 'alt' is not a tag, it's an attribute (of the HTML <img> tag).  In fact, if your interested in your site being 508 compliant (, the 'alt' attribute is a requirement.  Another important attribute is the 'title' attribute in your <a> tag.  This will provide similar mouse-over description of your link.

For example (shameless plug to follow :-):

  1. <img src="" alt=" Logo">
  2. <a href="" title="Click here to go to">

Another less important attribute to the <img> tag is the 'longdesc' attribute.  Please see, for more details on this attribute.

Here's a image with a link: Logo

or in HTML,

<a href="" alt="Link to"><img src="" alt=" logo" longdesc="" /></a>


Sorry for the shameless plug :-) 

Mar 13, 2008 12:47 PM #81
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv
Missy...... Thanks for the information on Alt Tags.... I will look at this
Mar 15, 2008 11:38 PM #82
Michelle M. Tucker
!Daley Real Estate - Hunter Army Air Field, GA
Hunter Army Airfield Savannah Real Estate
Missy, Great information and the utube clip helped as well, thank you.  Michael checked out the site for w3school, very helpful and needed information. Thank you again
Mar 16, 2008 10:19 PM #83
Karen Turney
Homesmart - Phoenix, AZ
Phoenix Real Estate

Loved the information and enjoyed the "go blue" having been born and raised in A2 (Ann Arbor) and spending very fall saturday on the 50 yard line it brought back such lovely memories, I could hear the fight song!!

Karen Turney

Mar 18, 2008 04:21 PM #84
Marie Episale
ePRO 201-314-0106 - Pompton Plains New Jersey

Thank you.. I did not know what an "alt" tag was, although I am using them on photos in my A/R blogs.  But now I need to remember that "alt" is not actually a "tag" but an attribute of of the html <img> tag.  I think I need to get some rest now...  I will learn all of this, I will learn all of this, I will, I will.

Mar 19, 2008 09:54 PM #85
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Missy Caulk

Savvy Realtor - Ann Arbor Real Estate
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