Who's Minding The Store While You're At The Trade Show?

Real Estate Agent with Special Miami Homes BK 3126272

out to lunchWe all want to have the latest toys.  New and improved?  Yeah, we want it. 

Will it get more traffic to my site?  I'm in. 

Will I get more leads?  That's what I want!

OK, so if our goal is to get more traffic, which will hopefully get those interested in our services to raise their hands and identify themselves why are we ignoring them after they do?

On Thursday I personally spent a few hours researching something I am in the market for and contacted 2 providers of those services via their websites.  I have yet to hear back from either one.  Not even an automatic acknowledgment.

It doesn't make sense to me that we would spend time and money at our trade shows getting the best websites, lead generation tools, search engine optimization, IDX feeds that people want, and yet when they contact us, we ignore them.

I understand that people are busy.  I understand that instant gratification isn't always possible. I was not expecting to be contacted yesterdayI did, however, expect to be contacted within a reasonable amount of time.  I think 48 hours for the initial contact is too long.  A very simple email or call to let me know when I could expect some time to discuss my needs is not too much to expect.

In our business, or any for that matter, striking while the iron is hot is crucial.  We all know that the first Realtor to get back in touch with a prospective client is usually the one who is going to get the business.

So....who's minding your store?

Posted by

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Search Miami Homes Free Miami Home Values Contact Broker Maggie

Maggie Dokic, REALTOR, CDPE, SFR is a licensed real estate broker in the state of Florida selling residential real estate in Miami, Palmetto Bay, Pinecrest, Coral Gables, Gables by the Sea, High Pines, the Redland and other select areas of SW Miami-Dade County.

Maggie has earned her SFR certification to be able to better serve the needs of her customers in today's non-traditional real estate market.  SFR is a Short Sale, Foreclosure Resource Specialist.  Designees have been trained to understand the highly specialized options available to Sellers facing short sales & foreclosures and Buyers looking to buy them.

For more information on our local real estate market, or to see or sell a home in Miami, Palmetto Bay, Pinecrest, Coral Gables or the Redland, visit my Miami Real Estate blog or contact me at Maggie (at) TheBlogThatAteMiami (dot) com.

The opinions expressed herein, are those of the author, and not necessarily of  Keller Williams Realty.

None of this information is to be deemed legal or financial advice.  Please contact your attorney or accountant for same.

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ActiveRain Community
palmetto bay redland real estate agents musings

Comments 35 New Comment

Show All Comments
Monika McGillicuddy
Southern NH & the Seacoast Area
Prudential Verani Realty/Hampstead
I am Maggie. Which is why I'm always connected. No excuse for that type of delay.
December 29, 2007 08:14 PM
Bob Carney
Licensed MD/PA Real Estate Agent
Long & Foster Real Estate, Inc.
I hope you aren't looking for a website!
December 29, 2007 08:29 PM
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty
No excuse for that type of delay.  Even when I was in Vegas I was answering calls and returning the ones I missed.  Email at least twice a day.  No excuses. 
December 29, 2007 09:23 PM
Thesa Chambers
Principal Broker - Licensed in Oregon
Alpine Real Estate
Congrats on the star - and as usual you are right
December 30, 2007 12:14 AM
Wayne Long
Homes for Sale In Fort Benning Ga
Columbus Ga Real Estate, LLC - Fort Benning - Phenix City
Hopefully Realtors in my area respond the same way!  LOL
December 30, 2007 07:18 AM
Anonymous #21

Maggie, I contacted one of the Outside Blog providers who has been active hear on Active Rain. I received an auto email saying someone would contact me within 24 hours.  It was more like 3 days.  Then the guy was on his cell phone driving down the road.  I couldn't hear him over the static, so I asked him to call from a land line.  He did, again, a couple of days later.

I obviously, didn't do business with them. 

December 30, 2007 08:35 AM
Robert L. Brown
Grand Rapids Real Estate Bellabay Realty, West Michigan
You position yourself. You should have the tools to contact someone immediately after they call email etc. If you dont someone else will.
December 30, 2007 10:25 AM
Al Maxwell
Real Estate Agent
Coldwell Banker
Timing is key and many who get answering machines/voice mail will go on to the next agent. I'm sure this is obviuos to most.
December 30, 2007 11:58 AM
Christopher Myers
Lake Mary & Orlando Real Estate, Central Florida,
Orlando Property Group at Keller Williams
This is why you get my Miami leads Maggie!  I was even trying to list a property of mine in another state and it was the most frustrating time.  I contacted 6 agents and only 2 called me back.  Crazy!
December 30, 2007 01:47 PM
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace
Our team has systems in place to respond to every lead no later than the next business day, and most of the time within hours. Initial response time is critical in setting expectations for future service.
December 30, 2007 01:56 PM
Celeste "SALLY" Cheeseman
RA, CRS, Hawaii Mililani Oahu Real Estate
Century 21 Liberty Homes
I answer my phone... I answer emails ....and I follow up. Good one Maggie!
December 30, 2007 02:04 PM
Lynda Eisenmann
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co
Preferred Home Brokers

Hi Maggie,

48 hrs. is definitely too long to wait.

As you probably know, I'm a huge believer in "real-time" voice mail that I use daily. For me it's all about expectations, I think it's normal to respond to a call within 20-30 minutes or so. If it's going to be longer, (like a meeting or a personal/family event) my v/m indicates that and let's the caller know when to expect to hear back from you.

If it's an online contact I'm normally on and off line all day long, although truthfully that could take longer for me personally. If I had a lot of onlineleads, (mine arent's they are usually personal referrals who call me) I'd definitely use a virtual assistant. To keep the cost down, you could share a v/t/ with a few other agents at the same time.

December 30, 2007 03:58 PM
Mark Doran
Keller Williams Realty-Boca Market Center
Users of the Internet have learned to expect instant gratification.  Visitors to real estate web sites are no different, if you haven't responded to their request within an hour or so, you can pretty be much assured that they have clicked on the next link in their Google search and have contacted another agent by now.  It's not too difficult to have your website text message your phone so you can contact the client immediately. 
December 30, 2007 04:40 PM
Sharon Simms
Coastal Properties Group International
If a company doesn't call me back when they want my business and are in the selling mode - I assume their customer service after I buy (IF I buy) will be even worse.
December 30, 2007 05:22 PM
Robert & Lisa Hammerstein
Bergen County NJ Real Estate
Keller Williams Valley Realty
Maggie, Great points. I agree and always respond on the go with text messaging and many other "toys". It's important that you get back as fast as possible. Thanks for reinforcing this point. 
December 30, 2007 06:48 PM
Graham Holmes - Yucaipa Homes Listing Agent
When Experience Matters
Reviron Realty - RDCPro e-Pro Listing Broker
Respond or you lose a client the same rule applies wherever you are.
December 30, 2007 09:13 PM
Bob & Carolin Benjamin
East Phoenix Arizona Homes
Benjamin Realty LLC
There is no excuse for it taking so long for someone to get back to you. All the best for the new year.
December 30, 2007 11:07 PM
Carolyn Gjerde-Tu-Davis
Ca Real Estate
Lyon Real Estate
I agree with the others that internet leads are expecting "instant" gratification and need to be contacted immediately.  A couple of hours may be too long.
December 30, 2007 11:19 PM
"Tommy" Decebal
Adamescu Long Island NY Certified MASTER Home Insp
HomeSpector Inc. 516-851-5833

Wishing You HAPPY HOLIDAYS and Best Wishes for A GREAT YEAR 2008.

Tommy   New York Certified Home Inspector Long Island NY Nassau/Suffolk/Queens Home Inspections
December 31, 2007 01:51 AM
Kerry Lucasse
Your Nest Atlanta Real Estate Consultant
eXp Realty - Nest Atlanta Team
I couldn't agree more.  Over the past few months, my website leads have been coming in so quickly, I don't have time to call them all back within 3 or 4 hours.  It is a good problem to have, but at the same time I don't want to ruin my reputation that I've taken years to build.
February 20, 2008 09:52 PM
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Maggie Dokic

CDPE, SFR, Pinecrest | Palmetto Bay |
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