Color of the Year (Perspectives on Real Estate and More From a Home Staging Pro)

By
Home Stager with Memorial Staged Homes

 

Color of the Year  (Perspectives on Real Estate and More From a Home Staging Pro)                            

        According to their web site, “The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.”  Frankly, until a couple of years ago, I’d never heard of them.  These days, knowing that PANTONE® names a color of the year and knowing other current trends is part of the job.

        At first, I thought, “Home Staging is about neutralizing a space so I’m not concerned with trends.”  BIG MISTAKE!  A big part of Home Staging is showing how up to date and relevant the house is.  Sometimes to send that message, you’re got to get trendy.

 Tangerine Tango

        I’m not suggesting you paint a room this year’s color of the year, Tangerine Tango.  After all, the color is really bold and doesn’t necessarily lend itself to a neutral design.  Go ahead and pick a lovely neutral color for the walls, but use a bold trendy color in accessories.  Pillows, throws, vases, and art can easily be used to draw attention to a home’s positive features.  Keep in mind that every house is different and that just because a color or technique works in another Staged house, the design for your house should be specific to your house.

 Paint

        The message here is that if you are going to prepare your house for sale, it is important that you know what buyers are looking for and how you will present your house in order to spark their imaginations. Whether you’re incorporating a trendy color here and there, changing kitchen countertops, or adding a mud room, the move should be toward giving the house the up to date look buyers are now demanding. If the idea of creating such a space is a bit intimidating, we should talk.  I look forward to creating a Home Staging design specifically for your house.


Wishing you a quick sale!

 

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 Kathy Strader, ASP

www.MemorialStagedHomes.com

Kathy@MemorialStagedHomes.com

 

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  1. Cheryl Ritchie 05/02/2012 05:14 AM
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Topic:
Home Selling
Location:
Texas Harris County Houston Memorial
Groups:
FOR SALE BY OWNER - MARKETING(FSBO)
Home Stagers in Texas
Tags:
home staging
color
pantone

Comments 27 New Comment

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Rainmaker
971,016
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Kathy, it's no surprise to me that Tangerine is the color of the year. Everywhere I look I see Tangerins handbags and I think they are great! A color best used sparingly, I think it's fun and hip and glad to see a jewel color in vogue!

Sharon

May 02, 2012 07:36 PM
Rainmaker
135,057
Kevin O'Rourke - Keller Williams Miami Beach Realtor
CDPE Miami Short Sale Agent 305-520-9436
Keller Williams Miami Beach Realty
Thanks for the home decor tips Kathy. Makes me think I should be prepared by knowing what the "in" colors are each year and I should pass that info along to my Sellers. Perhaps a few well placed objects in the trendy color will send a subliminal message to Buyers that the home is very much in style.
May 02, 2012 07:49 PM
Rainmaker
30,601
Katherine Barclay
Century21 Broughton Team Quincy
Century 21 Broughton Team, Quincy Illinois

I love this color! You can see how the "color of the year" really influences the items sold in stores during the season. I have seen more of this color this year than ever before. 

 

Thanks for the great post.

 

 

May 03, 2012 09:24 AM
Rainmaker
396,435
Kathryn Acciari
Realtor - CDPE, CIAS, Sturbridge MA Real Estate
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury

Tangerine Tango reminds me of the salmon that was so popular about (ahem) 20 years ago.  Great for accessories, not for walls.  Thanks for sharing the color of the year.

May 03, 2012 12:52 PM
Anonymous #27
Anonymous
Gail Bevill

I love this trendy, happy color. Your advice to sellers to use it in accessories, accents and artwork is right on target. I once used it when a seller's entire home was purple, beautiful, but still purple.When I learned that prospects and their agents were not making it past the entry, I knew I had to create a visual that would draw them in, a focal point in the sea of purple. I brought in fresh tangerine colored flowers and huge glass vases of tangerines for each room.  It worked. Sold the house two hours later after being on the market for nine months.

May 04, 2012 12:20 PM
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Kathy Strader

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