Just Perfect! Home Staging Turns Seller into a Believer.

By
Real Estate Agent with Watson Realty Corp

Angela Batchelor, one of Wilmington’s best Realtors, shared this fantastic video of one of her most recent home seller clients. Angela, a proponent of home staging, (You may remember her from our impromptu dinner conversation at the RESA convention where she discussed how to have the home staging discussion with home sellers.) requires as part of her sales package, that the homeowner consult with a home stager and follow their advice. Just Perfect! Home Staging & more is Angela’s preferred Wilmington Home Staging company.

 

This client, like so many others, was initially resentful of the idea of having their home professionally staged. Knowing that they were already going to lose money on it, based on the current real estate market in Wilmington, why should they spend more money? The candor of this home seller is the perfect match for so many of us in the home staging industry. We know that nearly every home seller feels the same way. They simply don’t understand that staging is more than just adding or removing furniture. It’s more than just moving the bed from here to over there. Proper staging will show off the home to its best advantages.

I love the fact that the homeowner seems nearly speechless when it comes to describing the different in his home after home staging. Kudos to Angela for making her taking of listings contingent upon the agreement to have them staged, despite obvious trepidation from the client. Kudos to Just Perfect! Home Staging & more for turning another home seller into a believer.

What I really love the most about this situation is that it’s a win-win-win for everyone. Home sellers rely on their agents to apprise them of what reality in today’s real estate market is really about. The agent cared enough about her clients, and understood the market well enough to know that NOT staging was going to cost them more money than the investment of staging and then stood her ground. To take the listing without it, would have reflected negatively on her because it may have taken longer to sell, or worse, not sold at all. This would cost both her and the client time and money – and in a declining market, that’s a lethal combination.

No, instead, she used her expert status, to bring in another expert, a home stager, to make the changes necessary to properly market the home. The results? This home was listed for 9 months with another local real estate agent unsuccessfully. After being listed with Angela Batchelor of CENTURY 21 Sweyer & Associates and following her strategic marketing plan this home closed in less than 90 days.

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the St Augustine, St Johns, Jacksonville, or Ponte Vedra area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Watson Realty, for more information (904-466-2093).

 

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Show All Comments
Rainmaker
670,745
Jeff Jensen
Annie Mac Home Mortgage - Greenwich, CT

You stagers amaze me with the amount of positive change you can impart with so little cost.  Great job!

May 07, 2012 02:38 PM #1
Rainer
53,418
Eric Peltier
Eric Peltier - Premier Mortgage Group - Boulder Colorado - Boulder, CO
Mortgage Lender in Boulder CO

Make sure this video is on the front page of your website!

May 07, 2012 02:39 PM #2
Rainmaker
420,201
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra

Thank you Jeff & Eric! It sometimes amazes us too.... =) 

May 07, 2012 02:45 PM #3
Rainmaker
334,171
Marti Garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type. The Art of Mar

garaughty, abstract art, graphic design, WordPress consultant, branding, creative strategist

May 07, 2012 03:11 PM #4
Rainmaker
420,201
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra

ooh... thanks for the cookie Marti! (I hope it doesn't ruin my diet =)

May 07, 2012 03:19 PM #5
Rainmaker
436,552
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Melissa - What a great testimonial.  We've all had clients like this, and it's hard to convince them to invest in home staging.  This guy didn't have a choice, and yet in the end he really had to "eat his hat", because he saw first hand how staging improves the look of a home for sale, and, oh yeh, his home sold!

May 08, 2012 07:01 AM #6
Rainmaker
420,201
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra
Sally - I'm definitely adding this video to my new home staging website. I agree with your comments completely.
May 09, 2012 07:45 PM #7
Rainer
19,349
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

Great video Melissa!  Congratulations on a successful Staging story!

May 26, 2012 07:21 PM #8
Rainmaker
302,074
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Melissa, I wanna take this guy with me to all my difficult consults! :D I had a lady tell me, as soon as I entered her condo last week, that if I tell her to put anything in storage that she can't there is no storage. I said well that's what a buyer is going to think...

Jun 26, 2012 05:10 AM #9
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Rainmaker
420,201

Melissa Marro

St Augustine, St Johns, Ponte Vedra
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