Boosting Your Search Position with Google+

By
Education & Training with RealtySoft.com Chief Evangelist

Google does April Fools jokes every year, and in 2007 the joke was a rollout of the new feature "Gmail Paper."  But, we can't just laugh with Google, we need to work with it too.

Google Jokes

 

This was a hoax of course, but it gets an honorable mention in lists of the best Google April 1st hoaxes.

What's not a joke is Google+, and Google isn't going to let it die.  It's very different from Facebook and Twitter, but has some feature similarities with both.  The major news that changed search forever came when Google started including Google+ posts in search results.  I've written about this here before.

However, Google has been getting more serious about integrating Google+ into search and a recent article at mashable.com states: "For businesses, the sell has been more subtle. Since Google integrated Google+ results into search under its Google Plus Your World initiative in January, the word has gotten out that lack of a Google+ presence could affect organic search results. The upshot: If you don’t have a Google+ page, your placement for various search terms will suffer."

What I want to show you here is not how to create a Google+ business page.  It's easy and Google walks you through it here.  Here I want to help you to understand the importance of letting Google know the connection between your Google+ business page and your real estate website.  It's done with links, and is easy.  You need to link from your Google+ business page to your real estate website, and from your website to your Google+ page.

Linking Google+

 

Here's an example from my About.com business page, at my "About" tab as the top arrow indicates.  I link it in the website field to my About.com site, but it's here that you'd link to your real estate website.  This is very important as the first step in letting Google make the connection between the two sites and the content you place on them.

Google+ Linking

In this image we see the Google+ page here that gives you the HTML code to link from your site back to your Google+ page with a badge.  Find a sidebar or somewhere on your site, choose one of the badge styles and sizes, and paste in the code.  This completes the linking of the two sites, and it gives your site visitors an invitation to Follow you on Google+.

RealtySoft Gadget Makes This Easy

RealtySoft has their text gadget that allows the pasting in of html code and the placement of the gadget on the site with a "drag and drop" interface.  

Google+ RealtySoft

 

The image above is the box with the code I copied from Google+ pasted into it.  The next image is the badge display.  This one is just a bit large for the sidebar, though everything shows.  You can use others that are smaller and will center well in the sidebar.

Google+ RealtySoft

 

If you're doing anything else right now about SEO and you haven't done this ... stop and get it done!  Google is serious about the future of social and search integration, so don't get left behind.

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  1. Peyman Aleagha 05/08/2012 01:59 PM
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Topic:
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Rainmaking - Internet Marketing Strategies
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Rainer
57,445
Wayne Jackson
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake
Lakeshore Realty 208-714-4109

Thanks Jim, I bookmarked the page and will be following your advice.

May 10, 2012 07:01 AM
Rainmaker
336,643
MaryKay Shumway
Door County WI Property Consultant
Coldwell Banker The Real Estate Group Door County

Some excellent tips, thank you for sharing.

May 10, 2012 07:02 AM
Rainer
4,961
Jenny Colon
Esq.
Jenny L. Colon, P.C.

This is great Jim, thanks. I JUST began setting up my Google+ profile and saw this and now realize I am way behind. Thanks for the re post as it helped me a great deal.

May 10, 2012 02:00 PM
Rainer
83,025
Michael Maynard
New Neighbors Realty

thanks for both the google plus and google paper info haha

May 10, 2012 04:07 PM
Rainer
328,475
Brad MacKenzie
Turning Houses into Homes on the South Shore
Success! Real Estate

Funny, these folks thought THEY were way behind and they were posting last May!  Type, cut, paste, repeat.

 

February 24, 2013 08:19 PM
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Jim Kimmons

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Additional Information

Tips and commentary on using the Internet and technology tools to manage and market a real estate business.