The Battle Never Ends....Sometimes It's Like Beating A Dead Horse

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/CmJ

This has been a slow week!!  With every burst of activity, we always get excited and race to capture as much business as possible.  When the last soldier is captured, and the calm returns, it’s another sign that we need to do “double time” with our marketing.

I’m preparing to send thousands of postcards to a variety of groups of people for a number of different properties.  It’s going to seem like a universal bomb that hits everyone.  I’m sending to the 55+ group; the first time home buyer; the potential buyer who is interested in moving to their next home; and luxury new home buyers.

Summer is around the corner and the heat of the summer is not particularly the best time for home sales.  The time is now, and one week of calm concerns me.  My blogging today was focused on open house events at two subdivisions, and the last time I checked, I had eight of the ten titles for a google search for “open house May 13 franklin ma.”  We rely on our open house events to result in new transactions for our new construction.  I posted open house blogs on five different platforms, today.  The moral of this post is to just keep marketing, even when it seems like you're beating a dead horse.  Something will trigger another rash of deals!!

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  1. Richard & Beth Witt 05/11/2012 04:46 AM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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Rainmaker
1,825,816
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Sandy....I tried to find one.... :)

May 11, 2012 09:05 AM
Rainmaker
490,141
Christine Smith
Exclusive Buyer Agent & Attorney, Canton, MA
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com

Barbara...I have been so busy that I have not had time to think.  Buyers are under contract and ready to close so the pace has slowed down, which is kind of welcome, and I have a bunch of new buyers just starting to look but most are waiting until after Mother's Day.

May 11, 2012 09:20 AM
Rainmaker
1,825,816
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Christine....I just did a post on target marketing to buyers....

May 11, 2012 09:39 AM
Rainmaker
179,517
Tatyana Makarov
Your Greater Hartford Area Realtor
Coldwell Banker Residential Brokerage

hello Barbara,

great post. That is what I am planning to do this weekend: marketing. I prepare all my flyers and postcards! It will be busy summer.

Have a great weekend.

May 11, 2012 10:55 AM
Rainmaker
1,825,816
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Tatyana....good luck with your marketing project...... keep working at it.... do it consistently....MAKE them remember your name.

May 11, 2012 11:29 AM
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Rainmaker
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Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.