The Battle Never Ends....Sometimes It's Like Beating A Dead Horse

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/CmJ

This has been a slow week!!  With every burst of activity, we always get excited and race to capture as much business as possible.  When the last soldier is captured, and the calm returns, it’s another sign that we need to do “double time” with our marketing.

I’m preparing to send thousands of postcards to a variety of groups of people for a number of different properties.  It’s going to seem like a universal bomb that hits everyone.  I’m sending to the 55+ group; the first time home buyer; the potential buyer who is interested in moving to their next home; and luxury new home buyers.

Summer is around the corner and the heat of the summer is not particularly the best time for home sales.  The time is now, and one week of calm concerns me.  My blogging today was focused on open house events at two subdivisions, and the last time I checked, I had eight of the ten titles for a google search for “open house May 13 franklin ma.”  We rely on our open house events to result in new transactions for our new construction.  I posted open house blogs on five different platforms, today.  The moral of this post is to just keep marketing, even when it seems like you're beating a dead horse.  Something will trigger another rash of deals!!

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  1. Richard & Beth Witt 05/11/2012 04:46 AM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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Rainmaker
231,862
Ron Barnes
"Most agents claim they're #1 ... I THINK YOU'RE #
Associate Broker at Berkshire Hathaway Home Services Georgia Properties

Prospecting is supposed to be a continuous process. I don't know anyone personally who does it constantly if they work alone. Not saying that's good, but we all go through the yips.

May 11, 2012 05:50 AM
Rainmaker
891,496
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Barbara, in this business you have to beat a dead horse in order to keep the pipe line full. Much success with your latest effort.

May 11, 2012 05:54 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Scott....thanks so much.... you already know that you need to remain focused on marketing for future business....and that's why you always have business in the pipeline....

Ron....if you work alone, you should have your marketing so that it's automatically done....i.e., my marketing dept. will mail the postcard I email them to the database I request and mail them on the date I request.... I never did any of the physical work....someone else did it....I just ordered it to be done.....

May 11, 2012 05:56 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Michael.... yes, we all have to beat those dead horses on occasion..... funny!!

May 11, 2012 05:58 AM
Ambassador
1,010,201
Harry F. D'Elia
Investor , Mentor, CSSN, Radio Coach, REOs, ABR
Precision Real Estate Inc.

I am creating a postcard campaign to obtain more property management business around my office. We have discovered 1800 multiplexes just around our office. Yahoo!

May 11, 2012 06:11 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Harry....good luck with it....

May 11, 2012 06:15 AM
Ambassador
1,637,838
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

What a great inspiring Broker you are Barbara.. .If I lived near you . . I would beg you to take me as your partner. .I would even take Rocky for a walk everyday.. .If you ask me. .

May 11, 2012 06:40 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Fernando....you are such a wonderful man....if you lived here, I would work for you and I would work very diligently for you.... you deserve that kind of following.....

May 11, 2012 06:44 AM
Rainmaker
1,840,855
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

Barbara, I agree with Fernando's comment. You are a great Broker. Thanks for reminding me to continue my marketing efforts.

May 11, 2012 06:48 AM
Rainer
190,617
Linda Metallo DiBenardo
Re/max Impact, Lockport, Illinois

Yes, there is a lull in the market this week,  Mother's Day preparations!   I agree postcards are a very effective marketing tool. 

May 11, 2012 07:00 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Thank you, Gita.....I doubt if you have to be reminded..... hope you have a nice mother's day...

May 11, 2012 07:01 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Linda....they always have a way of shaking the fruit from the tree.....

May 11, 2012 07:02 AM
Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Morning Barbara,  Wow, you seem to have a pretty ambitious program for generating leads.  Would you consider a post outlining your overall strategy ????

May 11, 2012 07:50 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Bill....I'm changing my targets for marketing with postcards....I'll write a post, but I doubt if it will be of interest to anyone....

May 11, 2012 08:09 AM
Rainmaker
313,510
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale
951-290-8588

Hi Barbara, great message to just keep on, because you just never know. Love your graphic and glad it was not a dead horse...:)

May 11, 2012 09:03 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Sandy....I tried to find one.... :)

May 11, 2012 09:05 AM
Rainmaker
500,677
Christine Smith
Exclusive Buyer Agent & Attorney, Canton, MA
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com

Barbara...I have been so busy that I have not had time to think.  Buyers are under contract and ready to close so the pace has slowed down, which is kind of welcome, and I have a bunch of new buyers just starting to look but most are waiting until after Mother's Day.

May 11, 2012 09:20 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Christine....I just did a post on target marketing to buyers....

May 11, 2012 09:39 AM
Rainer
179,945
Tatyana Makarov
Your Greater Hartford Area Realtor
Coldwell Banker Residential Brokerage

hello Barbara,

great post. That is what I am planning to do this weekend: marketing. I prepare all my flyers and postcards! It will be busy summer.

Have a great weekend.

May 11, 2012 10:55 AM
Rainmaker
1,931,030
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Tatyana....good luck with your marketing project...... keep working at it.... do it consistently....MAKE them remember your name.

May 11, 2012 11:29 AM
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Rainmaker
1,931,030

Barbara Todaro

"New Franklin MA Homes"
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