The Battle Never Ends....Sometimes It's Like Beating A Dead Horse

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/CmJ

This has been a slow week!!  With every burst of activity, we always get excited and race to capture as much business as possible.  When the last soldier is captured, and the calm returns, it’s another sign that we need to do “double time” with our marketing.

I’m preparing to send thousands of postcards to a variety of groups of people for a number of different properties.  It’s going to seem like a universal bomb that hits everyone.  I’m sending to the 55+ group; the first time home buyer; the potential buyer who is interested in moving to their next home; and luxury new home buyers.

Summer is around the corner and the heat of the summer is not particularly the best time for home sales.  The time is now, and one week of calm concerns me.  My blogging today was focused on open house events at two subdivisions, and the last time I checked, I had eight of the ten titles for a google search for “open house May 13 franklin ma.”  We rely on our open house events to result in new transactions for our new construction.  I posted open house blogs on five different platforms, today.  The moral of this post is to just keep marketing, even when it seems like you're beating a dead horse.  Something will trigger another rash of deals!!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Richard & Beth Witt 05/11/2012 04:46 AM
Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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Tags:
marketing for success in franklin ma

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Show All Comments
Rainmaker
235,386
Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 ... I THINK YOU'RE #

Prospecting is supposed to be a continuous process. I don't know anyone personally who does it constantly if they work alone. Not saying that's good, but we all go through the yips.

May 11, 2012 05:50 AM #52
Rainmaker
892,536
Michael Setunsky
Michael's Commercial LLC - Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Barbara, in this business you have to beat a dead horse in order to keep the pipe line full. Much success with your latest effort.

May 11, 2012 05:54 AM #53
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Scott....thanks so much.... you already know that you need to remain focused on marketing for future business....and that's why you always have business in the pipeline....

Ron....if you work alone, you should have your marketing so that it's automatically done....i.e., my marketing dept. will mail the postcard I email them to the database I request and mail them on the date I request.... I never did any of the physical work....someone else did it....I just ordered it to be done.....

May 11, 2012 05:56 AM #54
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Michael.... yes, we all have to beat those dead horses on occasion..... funny!!

May 11, 2012 05:58 AM #55
Ambassador
1,010,202
Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

I am creating a postcard campaign to obtain more property management business around my office. We have discovered 1800 multiplexes just around our office. Yahoo!

May 11, 2012 06:11 AM #56
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Harry....good luck with it....

May 11, 2012 06:15 AM #57
Ambassador
1,642,790
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

What a great inspiring Broker you are Barbara.. .If I lived near you . . I would beg you to take me as your partner. .I would even take Rocky for a walk everyday.. .If you ask me. .

May 11, 2012 06:40 AM #58
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Fernando....you are such a wonderful man....if you lived here, I would work for you and I would work very diligently for you.... you deserve that kind of following.....

May 11, 2012 06:44 AM #59
Rainmaker
1,878,060
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Barbara, I agree with Fernando's comment. You are a great Broker. Thanks for reminding me to continue my marketing efforts.

May 11, 2012 06:48 AM #60
Rainer
193,117
Linda Metallo DiBenardo
Re/max Impact, Lockport, Illinois - Lockport, IL

Yes, there is a lull in the market this week,  Mother's Day preparations!   I agree postcards are a very effective marketing tool. 

May 11, 2012 07:00 AM #61
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Thank you, Gita.....I doubt if you have to be reminded..... hope you have a nice mother's day...

May 11, 2012 07:01 AM #62
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Linda....they always have a way of shaking the fruit from the tree.....

May 11, 2012 07:02 AM #63
Rainmaker
570,044
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Morning Barbara,  Wow, you seem to have a pretty ambitious program for generating leads.  Would you consider a post outlining your overall strategy ????

May 11, 2012 07:50 AM #64
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Bill....I'm changing my targets for marketing with postcards....I'll write a post, but I doubt if it will be of interest to anyone....

May 11, 2012 08:09 AM #65
Rainmaker
313,710
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Barbara, great message to just keep on, because you just never know. Love your graphic and glad it was not a dead horse...:)

May 11, 2012 09:03 AM #66
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Sandy....I tried to find one.... :)

May 11, 2012 09:05 AM #67
Rainmaker
506,898
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Barbara...I have been so busy that I have not had time to think.  Buyers are under contract and ready to close so the pace has slowed down, which is kind of welcome, and I have a bunch of new buyers just starting to look but most are waiting until after Mother's Day.

May 11, 2012 09:20 AM #68
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Christine....I just did a post on target marketing to buyers....

May 11, 2012 09:39 AM #69
Rainer
180,033
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

hello Barbara,

great post. That is what I am planning to do this weekend: marketing. I prepare all my flyers and postcards! It will be busy summer.

Have a great weekend.

May 11, 2012 10:55 AM #70
Rainmaker
1,973,329
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Tatyana....good luck with your marketing project...... keep working at it.... do it consistently....MAKE them remember your name.

May 11, 2012 11:29 AM #71
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Barbara Todaro

"New Franklin MA Homes"
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