We Won't Sell Your Home

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747
http://actvra.in/Bff

Selling your homeWe Won't Sell Your Home

Probably.  That's right, the odds of Liz and Bill Spear of RE/MAX Elite actually personally escorting the buyer through your door if you list with us aren't great.  We're 10 to 1 longshots on us bringing you the buyer that writes the contract that leads to the actual sale of your home.  The odds are MUCH higher than one of the other literally thousands of other area REALTORS® will bring the buyer for your home.

Now what we're NOT saying is to hire one of those other REALTORS® to list your home!  Because the truth of the matter is the odds don't go up significantly that any one of them has that magical buyer either. 

During the listing agent interview process you may hear "I have buyers!"  Stop and think about that for a second. 

What is the likelihood that any individual agent has a buyer that is:
a) looking in your town? 
b) looking in your community?
c) looking in your price range?
d) looking for a home with your EXACT characteristics, floor plan & features?

We're being honest with you when we state the odds just aren't good of having that perfect match.  But hey, let's assume they DO have that perfect match, whether you list with them or not, they should be bringing that perfect match buyer to your home as soon as you're on the market, right?  They should be first in line because they've already seen your home, KNOW that it matches their buyer and they'll want to have first dibs on your home.

Basically, our role as listing agents is to CAUSE the sale of your home, not necessarily to personally bring you the buyer.  Again, chances are it will be one of the thousands of other agents working our area that will have THE buyer for your home.  We'll work with you as the home seller to get it priced right and prepared properly to make your home the most appealing it can be to buyers.  Couple that with an extensive marketing approach (pictures, write-ups, visual tours, etc.) across as many sites as possible increases the odds of that one right buyer locating your home and pursuing their interest. 

Selling your Warren County HomeSo hire your listing agent based upon their ability to market your home better than anyone else, NOT because they say "I have buyers!".

To find out more about how we can successfully market your home and fulfill your real estate goals, just contact The Liz Spear Team of RE/MAX Elite.  The consultation is free, and it's no hassle, no pressure.

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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Re-Bloggged 9 times:

Re-Blogged By Re-Blogged At
  1. Donna Galinsky 05/14/2012 07:39 AM
  2. Jaime Charouf 05/14/2012 08:16 PM
  3. Stephanie/Bob The Ruiz/Miller Team 05/16/2012 02:57 AM
  4. Lenn Harley 05/16/2012 03:22 AM
  5. Charita Cadenhead 05/16/2012 03:28 AM
  6. Patty Mortara REALTOR, ABR, CRS | Hunterdon County (NJ) 05/16/2012 07:31 AM
  7. Cheryl Ritchie 05/16/2012 08:12 AM
  8. Gene Riemenschneider 05/18/2012 10:54 AM
  9. Charles Stallions 05/27/2012 01:26 PM
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Topic:
Home Selling
Location:
Ohio Warren County
Groups:
BananaTude
RE/MAX Active Rain Bloggers
Advice for Sellers
Realtors®
Ohio Active Rainers
Tags:
selling your warren county home

Comments 90 New Comment

Show All Comments
Rainmaker
891,596
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Bliz, this is very true. Although, I've sold some of my listings in the past. Many agents tell sellers they have buyers to get the listing. The odds are that they don't have that perfect fit.

May 16, 2012 05:10 AM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Jared, It's all about understanding how things actually work.  Getting that clear has to help us have a successful relationship and to get the job done and that SOLD sign in the yard.

Michael, We sell some of our own too, but it's after the listing and via the marketing that we find them.  We've never had a buyer just waiting for something we've listed.  I know it's possible to happen, but that promise shouldn't be a deal decider for which agent to choose for listing a home.

May 16, 2012 05:44 AM
Ambassador
1,657,811
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
Broker/ Owner HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

I "lost" a listing because one of the "big boys" convinced the seller they had all the buyers. That listing  expired with them.

Margaret

May 16, 2012 05:59 AM
Rainer
151,803
Anna Tolstoy
Coldwell Banker Residential Brokerage

I think many people believe in some kind of "undercover market" in real estate, where mysterious "great deals" surface, and are itching to get on the bandwagon. supposingly, there are extremely anxious buyers with piles of cash burning holes in their pokets, and there are equally anxious sellers with amazing properties that no one else can see. The right agent can match you up with these goodies, most likely for free (or for a big cut on his/her commission)... Every industry has its tales, and real estate proudly owns its book of legends. 

In the end, agents need to explain, clarify  and demystify the process for their clients, and not be afraid of repeating it from time to time. I love how you discuss a common misconception in this blog, it should be a must read for every prospective seller! (or "must have" talk with their agent) 

May 16, 2012 07:00 AM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Margaret, I suspect that has happened to most of us.

Anna, Oooooo, that book of legends and myths!  I think you're right.  Lots of people not knowing how things REALLY work, and we spend a lot of our time educating to make sure our clients (and prospective clients) are operating form a factual position that gives us a level playing field.

May 16, 2012 07:16 AM
Rainmaker
197,325
Patty Mortara REALTOR, ABR, CRS | Hunterdon County (NJ)
Hunterdon Realty Group

Always best to bring the subject up during the listing presentation, that way they fully understand and aren't disappointed. Thanks for posting, I am defiantly re-bloging this one!

May 16, 2012 07:24 AM
Ambassador
892,869
Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

BLiz, I am surprised how many sellers are completely unaware that this is how real estate sales works.  Of course a few agents out there seem unaware of this too or they just ignore this and try try try to get both sides of the deal at their clients expense.

May 16, 2012 08:02 AM
Rainmaker
1,153,440
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com
I pick a favorite or two a day to reblog! Reblogged again with this intro... This is an excellent point. A Listing Agent has a job to get the listing SOLD not necessarily themselves but by whomever can do the job. It is good to establish a realistic expectation on this concept particularly with Agency Rules in place.
May 16, 2012 08:13 AM
Rainmaker
313,510
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale
951-290-8588

So true. If an agent has a buyer then they have already established a fiduciary bond. So where is that agent's loyalty going to be.

May 16, 2012 10:14 AM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Patty, Thanks for the reblog!  Best to get those expectations clear from Day 1.

Bob, It's like Anna's comment in #75, they WANT to believe that we already have the buyer and we'll be done in a few days.  The stats for our market say otherwise.

Cheryl, As long as we get a buyer willing to pay the price that gets the seller happy, we're happy.  Whether another agent brings them (most likely) to us (less likely), we just want a buyer writing an offer that works.

Sandy, There's that too.  If I've worked for the buyer for months, who do I already have the relationship with?

May 16, 2012 10:54 AM
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

Good post. I tell this all the time to sellers who wonder why I am not personally bringing buyers thru the door.

May 16, 2012 04:57 PM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Erica, Even though we explain this, I personally hope we bring at least 1-2 personally for each listing just so the ones that don't totally get it think we're doing our job :)

May 16, 2012 05:04 PM
Rainmaker
315,140
Dave Halpern
Louisville Short Sale Expert
Keller Williams Realty Louisville East (502) 664-7827

If we list the house at the right price the buyers will quickly appear, most likely with agents from other companies.

May 16, 2012 08:42 PM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Dave, And that is the magic formula.  Get it priced right for condition and location and the buyers will be there in no time.

May 16, 2012 08:56 PM
Ambassador
1,550,626
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

BLiz - There are many sellers who expect we'll bring the seller and are surprised when that's not the way it works.  This is a great point.

May 16, 2012 09:47 PM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Christine, Hopefully we can get that understanding established early before they hire someone else or start stewing because "my listing agent isn't doing anything to sell my home, they haven't shown it ONCE!!!!".

May 17, 2012 03:40 AM
Ambassador
736,324
Jerry Newman
Texas REALTOR, San Antonio Military Relocation
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com

Hi Bliz, I am late to this Great Featured Post, but it all comes down to how well Listing Agents Market those listings that will attract the buyers. I know many agents have not taken full advantage of all the tools available for successful online marketing. I just added something new myself lately to my Facebook Page.

Have a Great Day!

May 17, 2012 08:34 AM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Jerry, It's a wide open landscape and lots of things we can do to increase the odds of getting the right buyer eyes on our listings.

May 17, 2012 08:39 AM
Rainmaker
261,430
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Good post. Every one of those "Buyers" I have heard about never buy.

October 30, 2012 08:37 PM
Ambassador
1,439,432
Liz and Bill Spear
RE/MAX Elite Warren County OH (Cincinnati/Dayton)
RE/MAX Elite 513.265.3004 www.LizTour.com

Wayne, It's a case of when you apply logic it's breaks down fast.  If they really have buyers that match, the home WILL get sold by them, and you also avoid any dual agency if you hired a different listing agent.

October 31, 2012 03:34 AM
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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