Is your contact information hidden on your website?

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Is your contact information hidden on your website?By some estimates there are over 350 million websites on the Internet. However, only a fraction of these are viable.

In order to be useful, a website must not only generate traffic on its own accord; it must also engage the visitor and elicit some form of response.

At the very least a web surfer should be able to enter the name and location of a business into any search engine and the entity should return on the first page with prominent contact methods displayed.

For whatever reason, MOST sites obscure contact information in a somewhat misguided attempt to make the website more of a data harvester than a business generator. As a result, visitors simply bounce off the site and business can be lost to the competition.

And while having a web visitor pick up the phone and call might at first seem to be “old school,” the reality is this is the best way to convert a lead in the fastest and most efficient manner.

I am often surprised at the proliferation of chat and telephony widgets and gadgets that are so vastly inferior to a normal phone conversation.

It seems silly to me to spend all of time and expense in branding and name recognition only to have potential business stymied from the get-go.

You have only seconds to grab the attention of a web visitor.

Use them wisely.

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Rainmaker
183,678
Kate McQueen, SRS
KELLER WILLIAMS REALTY CLEAR LAKE NASA - League City, TX
Houston Bay Area Real Estate, League City-Bay Area

I don't like having to "register" and give my email and personal information in order to get in contact with a business.  Unfortunately, many websites are designed this way.  I'm a guilty party of having one of these websites, but I have a lot more going on that just that.  And I do get leads from that site.  But my phone number is available, and I want my phone to RING RING RING!

May 14, 2012 12:14 PM #28
Rainmaker
171,390
Dale Samples
304.741.4705 • www.dalesamples.com - Charleston, WV
REALTOR -Homes for Sale Charleston, West Virgini

What a wonderful topic. Mobile sites are some of the worst at this. They hide or omit the phone number completely and you would think this would be front and center.

On my own site, you have to trip over my phone

May 14, 2012 12:25 PM #29
Ambassador
1,651,363
Tammy Lankford
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Your Lake Sinclair Expert (706-485-9668)

You made me go look.  I spend little time "branding" my company name or my name because Google analytics tell me that's not what buyers and sellers are searching for here.  But I'm happy to report I'm right near the top for my company and name and 7 out of 10 for my name on the first page.   Now back to working on domination for when people Google "lake sinclair"

May 14, 2012 12:34 PM #30
Rainmaker
839,643
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

I'm with you, Richard.  If someone puts info on my site for contact, you betcha I'm going to call.  The odds are way in my favor if we talk one on one.  

May 14, 2012 02:07 PM #31
Rainmaker
98,280
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

Great post! It's a no-brainer to have your contact information front and center... question: what are your thoughts of
"Pop-Up" Contact information boxes? Instead of a pop-up soliciting your e-book or report, have any of you tried creating a pop-up displaying your contact information?

 

May 14, 2012 03:10 PM #32
Rainer
96,421
Bart Foster
Keller Williams Realty Boston - Metro - Boston, MA
Boston MA Real Estate

I love the Secret Agent Man, For ever leaving out your contact information on public web sites, your buyer's constantly call me wanting to know information on your listings. Oh if only I had a similar home to sell the idea that they call on Secret Agent Man's listing yet also wish to see my clients listing too. Oh this Secret Agent Man just handed me a buyer. I love you Secret Agent Man.

May 14, 2012 06:13 PM #33
Rainer
160,203
Mike Warren
Real Estate - Colorado Springs, CO

It's better to put your contact information on the actual site and not on a pop up contact information. A pop up contact info can be seen before the content but personally, as a browser, it is common to look at what you can offer to readers first before you can let them know how to connect with you.

May 14, 2012 06:53 PM #34
Rainmaker
1,817,781
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

This is one area where I have to do better.  My contgact info is there but not as visible as it should be.

May 14, 2012 07:17 PM #35
Rainer
155,682
Kevin O'Rourke - Keller Williams Miami Beach Realtor
Keller Williams Miami Beach Realty - Miami Beach, FL
CDPE Miami Short Sale Agent 305-520-9436
I think younger folks prefer to email or text over picking up the phone and making a call. Luckily the customer can decide on calling or texting once they can easily find your mobile number.
May 14, 2012 10:13 PM #36
Ambassador
1,598,146
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Richard - I get so frustrated when I want a phone number and can't find one on a site.

May 14, 2012 11:35 PM #37
Rainmaker
2,036,780
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I like to see the cell phone number on the web site because most of the time agents are out of the office and do not return phone calls for hours.

May 15, 2012 04:09 AM #38
Rainmaker
387,948
John DL Arendsen
ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Inves... - Leucadia, CA
Contractor, RE Brk, Factory Built Home Dealer/Devl

This is some very good information. Thanks!

May 15, 2012 08:37 AM #39
Ambassador
1,113,753
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9663

Great advice Richard, one that irritates me and seems to be getting more prevalent all the time is failure to include their email address on the website.  When I want to send a quick note, it is an irritation to have to fill out a form along with the captcha codes.

May 15, 2012 09:01 AM #40
Rainmaker
857,960
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Not only do they make it hard to find contact information, I've been to agent sites where I couldn't find their NAME.

One lady who wrote me about writing her agent bio sent me a link to her site, where I couldn't tell if it was a company site or hers. Her name was not to be found anywhere on the home page, the buyer page, or the seller page. I told her that and guess I insulted her - I never heard from her again.

May 15, 2012 10:28 AM #41
Rainer
189,318
Bill Fields
Bill Fields Learning Systems - Treasure Island, FL

Sometimes the basics get overlooked and make you wonder wonder they were thinking.

May 15, 2012 10:28 AM #42
Rainmaker
709,240
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Good points.  About a year ago I realized that our office contact info was confusing on our website, so we created a whole page dedicated directly for that purpose.

May 15, 2012 11:44 AM #43
Rainmaker
1,286,157
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have several contact points on each page.  Thanks for the great post.

May 15, 2012 08:54 PM #44
Rainmaker
650,237
Stephanie/Bob The Ruiz/Miller Team
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Richard, excellent points.  It is amazing sometimes how hard it is to find someone's contact info.

May 16, 2012 03:18 AM #45
Rainmaker
84,851
JoAnn Poole
Troop Real Estate - Simi Valley, CA
Realtor,Homes & Condos For Sale - Simi Valley Real Estate

Richard, as an aside to contacts...a consumer expects for us to respond to them anywhere from instantly to one hour...better keep the cell on even while in the shower!

Jo Ann

May 16, 2012 08:12 AM #46
Ambassador
1,319,970
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Excellent point. I recently wrote an offer and wanted to contact the agent to let him know I was sending it over. He didn't have a website and the only contact info in the MLS was an office number. Really? I guess, consumers never contact him.

Jul 31, 2012 01:44 PM #47
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