Is your contact information hidden on your website?

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Is your contact information hidden on your website?By some estimates there are over 350 million websites on the Internet. However, only a fraction of these are viable.

In order to be useful, a website must not only generate traffic on its own accord; it must also engage the visitor and elicit some form of response.

At the very least a web surfer should be able to enter the name and location of a business into any search engine and the entity should return on the first page with prominent contact methods displayed.

For whatever reason, MOST sites obscure contact information in a somewhat misguided attempt to make the website more of a data harvester than a business generator. As a result, visitors simply bounce off the site and business can be lost to the competition.

And while having a web visitor pick up the phone and call might at first seem to be “old school,” the reality is this is the best way to convert a lead in the fastest and most efficient manner.

I am often surprised at the proliferation of chat and telephony widgets and gadgets that are so vastly inferior to a normal phone conversation.

It seems silly to me to spend all of time and expense in branding and name recognition only to have potential business stymied from the get-go.

You have only seconds to grab the attention of a web visitor.

Use them wisely.

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Topic:
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Comments 47 New Comment

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Rainmaker
648,032
Rob Arnold
Metro Orlando Full Service - Investor Friendly & Foreclosure Realtor
Sand Dollar Realty Group, Inc.

Good points.  About a year ago I realized that our office contact info was confusing on our website, so we created a whole page dedicated directly for that purpose.

May 15, 2012 11:44 AM
Rainmaker
1,162,491
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I have several contact points on each page.  Thanks for the great post.

May 15, 2012 08:54 PM
Rainmaker
612,842
Bob Miller
The Ruiz/Miller Team - Ocala's Dream Team
Keller Williams Cornerstone Realty

Hi Richard, excellent points.  It is amazing sometimes how hard it is to find someone's contact info.

May 16, 2012 03:18 AM
Rainmaker
84,801
JoAnn Poole
Realtor,Homes & Condos For Sale - Simi Valley Real Estate
Troop Real Estate

Richard, as an aside to contacts...a consumer expects for us to respond to them anywhere from instantly to one hour...better keep the cell on even while in the shower!

Jo Ann

May 16, 2012 08:12 AM
Ambassador
1,070,481
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Excellent point. I recently wrote an offer and wanted to contact the agent to let him know I was sending it over. He didn't have a website and the only contact info in the MLS was an office number. Really? I guess, consumers never contact him.

July 31, 2012 01:44 PM
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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Additional Information

Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

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