Make your landing page a capture form
Depending on your point of view, QR codes can be hypnotic or annoying, useful or worthless or resemble an ink blot or a funky piece of art.
Who knew that a two-dimensional bar code arranged in a pattern of squares for the encoding of product information could be such a polarizing figure? But the codes are here to stay and will likely become more popular, so forward-thinking Realtors should think about putting them to use as an extra marketing tool in their belts.
When scanned by a smartphone camera, QR codes can direct a user to any web page you specify, such as your home page, a listings profile page, your contact information or a page with a video giving more information about you and your business practices. Some benefits are that a website address doesn’t have to be entered and agents can track how many times someone has clicked on the code. Some practical uses include direct mailing, business cards, mobile listings, open houses, flyers, lawn signs and in publications or on stationery.