There's Just NO Excuse for DARK MLS Listing Pictures Anymore

By
Real Estate Agent with RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate RES.0781237

One of my pet peeves is BAD or DARK MLS listing photos.  A listing agent has ONE chance to make a good impression with buyers.  If pictures are DARK, blurry, or show room corners, open toilets, etc, the prospective buyer will just click off and move on to the next listing.

An area of photography that has always caused me trouble is shooting from the inside of a room towards a window, where it is brighter outside than the inside. The camera adjusts for lack of equalization of light, and what you get is what you see below....DARK on the inside and light on the outside. 

I have learned that if you equalize the light, making the inside light similar to the outside, that you can work out this issue. However, that is not always easy to do.

 

SO, I have a SOLUTION......The iPiccy.com 'equalize image' feature.

 

Below is an ACTUAL, untouched example.

 

I am sure you have seen a picture like this before. You can hardly tell what is going on in the picture.

 

 

 

  

 

 

THEN, you load the picture into iPiccy.com, choose the Equalize Image button on the left and

 

 

 

 

 

 

 

VOILA!

 

 

 

 

 

 

 

 

Now you can also go through and clarify, retouch, and sharpen the picture and generally play with it to portray more accurately how it really looks.

 

BUT...

 

Isn't the second picture a world of difference over the first??

 

There's just NO excuse for posting a BAD, DARK MLS listing photo again.

 

Hope this helps listing agents and sellers alike.

 

 

 

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Topic:
Real Estate Technology & Tools
Groups:
Photos
ActiveRainPhotoBlogger
The Lounge at Active Rain
Realtors®
Almost Anything Goes
Tags:
fix photo lighting
equalize photos
ipiccycom
fix dark photos
dark mls photos

Comments 14 New Comment

Rainmaker
578,413
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Peggy -- Hope it helps you. It's so easy and effective!

May 16, 2012 06:59 AM
Rainmaker
1,002,524
Ginny Lacey Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate

Cool Barbara...had no idea what that feature did...on cloudy days that is a great additive!

May 16, 2012 08:28 AM
Rainmaker
578,413
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Ginny --  Actually, cloudy days render a much better interior picture than bright, sunny days due to there being less of a difference between interior/exterior lighting...unless you shoot right into the window which needs help no matter what type of day!

May 16, 2012 01:06 PM
Rainmaker
1,068,849
Myrl Jeffcoat
Greater Sacramento Real Estate Agent
GreatWest Realty

Photography is such an important part of effectively marketing homes these days.  I agree with you 100% about dark or poor quality photos.  With all the editing tools available in today's world, there is little excuse for putting poor quality MLS photos out there.

May 16, 2012 04:36 PM
Rainer
18,589
Agnes Tabor
REALTOR - Premiere Plus Realty
Premiere Plus Realty Co

Barbara,

Those dark pics are acually a deterent to sending out a listing with such imges, what is the point. Our MLS now fines agents who don't add photos to their listings, how abut one for dark pick?  Thank you so much for this great informaion. 

 

May 28, 2012 11:42 AM
Rainmaker
578,413

Barbara Altieri

REALTOR - Fairfield County CT Real Estate
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Additional Information

Author Bio: Barbara Altieri, CT REALTOR®, helps Fairfield and New Haven County buyers and sellers successfully navigate through a real estate transaction. A proven sales and marketing professional, Barbara provides exceptional customer service and market knowledge. Call 203-520-6930 to discuss your needs and housing dreams.


 

 

 

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