There's Just NO Excuse for DARK MLS Listing Pictures Anymore

By
Real Estate Agent with RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate RES.0781237

One of my pet peeves is BAD or DARK MLS listing photos.  A listing agent has ONE chance to make a good impression with buyers.  If pictures are DARK, blurry, or show room corners, open toilets, etc, the prospective buyer will just click off and move on to the next listing.

An area of photography that has always caused me trouble is shooting from the inside of a room towards a window, where it is brighter outside than the inside. The camera adjusts for lack of equalization of light, and what you get is what you see below....DARK on the inside and light on the outside. 

I have learned that if you equalize the light, making the inside light similar to the outside, that you can work out this issue. However, that is not always easy to do.

 

SO, I have a SOLUTION......The iPiccy.com 'equalize image' feature.

 

Below is an ACTUAL, untouched example.

 

I am sure you have seen a picture like this before. You can hardly tell what is going on in the picture.

 

 

 

  

 

 

THEN, you load the picture into iPiccy.com, choose the Equalize Image button on the left and

 

 

 

 

 

 

 

VOILA!

 

 

 

 

 

 

 

 

Now you can also go through and clarify, retouch, and sharpen the picture and generally play with it to portray more accurately how it really looks.

 

BUT...

 

Isn't the second picture a world of difference over the first??

 

There's just NO excuse for posting a BAD, DARK MLS listing photo again.

 

Hope this helps listing agents and sellers alike.

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Technology & Tools
Groups:
Photos
ActiveRainPhotoBlogger
The Lounge at Active Rain
Realtors®
Almost Anything Goes
Tags:
fix photo lighting
equalize photos
ipiccycom
fix dark photos
dark mls photos

Comments 14 New Comment

Show All Comments
Ambassador
1,060,974
Ellie McIntire
CDPE, Howard County Homes for Sale
Ellicott City Clarksville Howard County Maryland Real Estate

I guess i-piccy is the new Picnik- BUT it does not have the slideshow ability. I wish they would relaunch picnik!

May 15, 2012 06:18 PM
Rainmaker
442,508
Kathy Stoltman
Ventura County Real Estate Consultant 805-746-1793
Rockwood Realty

How fun is that, I did not know about this program, thanks for sharing. 

May 15, 2012 06:20 PM
Rainmaker
1,731,914
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.
WHISPERING PINES REALTY

It is really lazy of agentsw to post really bad photo's.  I take 3-4 of every angle and check the view finder to see the coloring.  

May 15, 2012 06:34 PM
Ambassador
1,499,454
Ed Silva
Central CT Real Estate Broker Serving all equally
RE/MAX Professionals, CT 203-206-0754

Barbara, for me the software is PhotoShop and it works really well

May 15, 2012 06:43 PM
Ambassador
1,927,130
Steve Hoffacker
New Home Sales Trainer/Coach, Sales Books Author
Hoffacker Associates LLC

Barbara,

Nice feature, but with digital we can try several exposures and choose a good one. This would help though. :)

Steve

May 15, 2012 09:26 PM
Rainer
332,937
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

OH yeah i hate dark pictures as well, it makes u squint and say "come on now"

May 15, 2012 09:43 PM
Rainmaker
805,423
Gail Robinson
REALTOR, GRI, e-PRO, Fairfield County, CT
William Raveis Real Estate

Barbara, That's just amazing.  I have Photoshop Elements and I wish they had an Equalize function.  I take bracketed sets of photos and run them through the Photomatix software to create HDR images, some of which are equalized like this.

May 15, 2012 11:51 PM
Rainmaker
597,190
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Ellie --  I doubt that will happen. I am not even quite sure why it went away.

Kathy -- I am an occasional online photo program user and thought this feature was so easy.  You can adjust brightness and/or contrast, but that does not have the same effect.  Equalizing does the trick. 

William -- I do the same. However, you don't know how it really looks until you view it on the computer. If you can't see what's in the photo, what good is it?  I see SO many dark or blurry photos, it's just unbelievable anyone can post something like that!

Ed -- I have used PS since ver. 3.0.  I used it exclusively until a few months back when I go t a new computer and didn't want to install it.  So, I've been trying these online sites. This one equalize feature was so quick and effective I thought it was worth mentioning to help others who don't have the robust software.

Steve --  I have done that as well. Changed many settings to get the desired outcome. For those pics that just don't seem to light up correctly, this is an alternative.

Paul -- I think I say more than ' come on now'.  LOL!

Gail -- I am not familiar with Photomatix.  Will have to check that out. Thanks. These online sites are really helpful for agents who don't have any other (purchased) software.

 

May 16, 2012 05:35 AM
Rainer
421,810
Peggy Chirico
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate
Prudential CT Realty

Hi Barbara - This is excellent! You are right about shooting into the light--it often can't be avoided and the result is your top photo. I am going to check this out! Thanks!

May 16, 2012 06:22 AM
Rainmaker
597,190
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Peggy -- Hope it helps you. It's so easy and effective!

May 16, 2012 06:59 AM
Rainmaker
1,050,698
Ginny Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate

Cool Barbara...had no idea what that feature did...on cloudy days that is a great additive!

May 16, 2012 08:28 AM
Rainmaker
597,190
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Ginny --  Actually, cloudy days render a much better interior picture than bright, sunny days due to there being less of a difference between interior/exterior lighting...unless you shoot right into the window which needs help no matter what type of day!

May 16, 2012 01:06 PM
Rainmaker
1,102,698
Myrl Jeffcoat
Greater Sacramento Real Estate Agent
GreatWest Realty

Photography is such an important part of effectively marketing homes these days.  I agree with you 100% about dark or poor quality photos.  With all the editing tools available in today's world, there is little excuse for putting poor quality MLS photos out there.

May 16, 2012 04:36 PM
Rainer
19,781
Agnes Tabor
REALTOR - Premiere Plus Realty
Premiere Plus Realty Co

Barbara,

Those dark pics are acually a deterent to sending out a listing with such imges, what is the point. Our MLS now fines agents who don't add photos to their listings, how abut one for dark pick?  Thank you so much for this great informaion. 

 

May 28, 2012 11:42 AM
Show All Comments
Rainmaker
597,190

Barbara Altieri

REALTOR - Fairfield County CT Real Estate
How Can I Help You?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

All data and information provided on this blog is for informational purposes only. Barbara Altieri makes no representations as to the accuracy, completeness, correctness, suitability or validity of any information on this site and will not be liable for any errors, omissions, or delays in information or any losses, injuries, or damages arising from its display or use.

" style="overflow:hidden;" seamless scrolling="no" id="custom-widget-content" onload="resizeIframe()">Your browser does not support iframe.