Eileen Schreiber shares why you should beware of Market Leader

By
Real Estate Sales Representative with HomeSmart Fine Homes and Land
http://actvra.in/FFN

My True Story - Market Leader was THE WORST. Beware!!!
(Please see comment section below for most recent update)

My name is Eileen Schreiber. I am a real estate agent in Flagstaff, Arizona.  I am the creator and owner of a customized website that has made me a top 5 Buyers Agent in Flagstaff for the past 3 years. (http://www.TheFlagstaffWebsite.com).  I am very adept at internet marketing.

Last year (2011)  I decided to try to break into the Sedona, Arizona market. After doing a bit of research, I thought I would try Market Leader.

As a savvy web-based agent, I read through the lines of the sales pitch. Market Leader offers "leads" - that means that people need to register on my site with valid email addresses and phone numbers in order for me, the agent, to contact them.

I was told that for the Sedona Market, Market Leader GUARANTEES 10 QUALIFIED LEADS PER MONTH FOR $479.00.  That is a a lot of money!! And I had to commit to a six month contract. There are no trial periods.

They also offered me a trial period for the Market Leader Follow Up (call) Service. As soon as someone registers on my site, a professional from Market Leader calls them to follow up.  This is how to convert leads, they said.

With an "I know better than this" feeling in my stomach, I committed.

HORRIBLE EXPERIENCE

  • I immediately registered on my own site as a client to check the level of service.

    A day later, I received a call from a bored sounding flatline female voice: "Hi, this is xxxxx, You were on my site yesterday I'm following up".

I almost had a heart attack. THAT is how they follow up??? With a bored, flatlined female phonemonkey call who didn't even identify the name of  my website, my market, or sound like an interested human being?

I immediately contacted Market Leader and demanded that NOBODY, EVER follow up with any potential client again. I would do that, thank you.

  • Almost every lead had either no phone number or an invalid phone number. I swear.
  • Almost every "lead" said they were "just looking". Any contact I initiated with the leads resulted in the following: ZERO. And remember, I am a web-based agent. I know how to follow up and I know how to convert.
  • All my leads were delivered on, or around the same day. It was like they let them pool, then parceled them out to agents. I don't know that for a fact, but it was VERY wierd.

After three months of NOTHING but FRUSTRATION, zero true buyers, and lots of wasted time, I realized that I was wasting a lot of money on nothing.

  • Be advised!!! Market Leader does not let you cancel for dissatisfaction!!!!!!  I expressed my extreme and utmost dissatisfaction in emails and phonecalls. I was told I could reduce my services to the $150/month "search function" for the duration of my contract. I did that. 
  • Beware!!!!  Market Leader does not stop services at the time you originally contracted to end your services!!!!!!  I believed that my contract would simply end at 6 months. NO. They charged me for two additional months.When I called and emailed to protest this with all of the vigor I could muster, my account exec told me:

"Jack Markham, the Sales Manager received your emails and  passed them to me.  He said specifically not to issue you a credit."

BEWARE!!!!  DO YOUR HOMEWORK.  Call other agents who have used Market Leader in areas just like yours.  Do not use a big city agent as an example if you are in a small town.  Ask important questions to people who use the service! Make sure you are aware that your "leads" are just that - email addresses.

BEWARE!!  No matter how dissatisfied you are, you can not cancel.  Be prepared to spend money for six months.

BEWARE!! Even if you have a six month contract, make sure you cancel. Otherwise they will continue to charge you.

Based on this experience, I would never recommend Market Leader as a viable service.


Also see this at http://bewaremarketleader.wordpress.com

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Tammy Emineth 05/16/2012 07:45 AM
  2. Connor(911) and Paris MacIvor 05/24/2012 02:54 PM
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Topic:
Real Estate Sales and Marketing
Tags:
market leader

Comments 34 New Comment

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Ambassador
383,229
Pam Dent
Realtor - Charlottesville Virginia Homes and Horse Farms
Gayle Harvey Real Estate, Inc.

I had their crm years ago and was thinking of trying it again.  glad I read this first.

August 22, 2012 05:57 PM
Rainer
95,632
Rebecca Riopelle
Vice President & REALTOR® at BYRE, LLC
Greater Boston 617-794-3023 www.RebeccaRioRE.com

Eileen, I am so glad you posted this!  I was considering using Market Leader and spoke to one of their sales people, but I couldn't believe how expensive it is! My gut was telling me something was off, so I start Googling their reviews and found many upset customers. I trust hearing from my peers on ActiveRain so this is helpful. Not to mention, I am at the end of my contract with RealEstate.com (also owned by MarketLeader) and have not been satisfied by the quality of the leads, not the user interaction. 

Here's a better questions. What IS a good program for lead managment?  Has anyone found one that works?  I think I'm going to make my own post about this.

August 24, 2012 05:20 PM
Rainmaker
1,235,791
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Hi Eileen are you still using ML cause I am about to sign up and looking at the reviews 

November 20, 2013 07:01 PM
Rainmaker
24,461
Eileen Schreiber
ABR, Flagstaff, AZ
HomeSmart Fine Homes and Land

Charles

No, my post was all about how I wanted to cancel Market Leader, so I am not using it now. I have been contacted by quite a few people from this site and have shared my experiences.  In my case, almost all of the "leads" I received had false emails or false phone numbers, and I never converted one person to a sale.   I am almost 100% web based, so I know how to convert.

Other people have shared that Market Leader has worked for them.  

Thanks

Eileen

November 21, 2013 05:14 AM
Rainmaker
49,878
Cheryl Dukes, Realtor
South Fulton Georgia Homes For Sale
Solid Source Realty, Inc.

Thanks for sharing your experience Eileen. I tried one of the "Big 4" and got a ton of leads -- mostly low budget, credit challenged and rental seekers. It was very time consuming to follow up on all of the leads. Though I did convert a few to sales, it just was not how I wanted to spend my time, chasing after the business like that. So I did not renew. It's good to try it out though, so we know what works for us and what doesn't.

November 21, 2013 06:50 AM
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Rainmaker
24,461

Eileen Schreiber

ABR, Flagstaff, AZ
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